Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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Nonprofit Tech for Good

AUGUST 4, 2023

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method.

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Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.

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NonProfit PRO

MARCH 17, 2022

Often a strategy calls for including so many offers in one direct mail fundraising appeal, so how can you include a sustainer recruitment effort as well? Earlier this week, a copywriter friend of mine asked a great question. And I’m sure many of you are struggling with this same predicament.

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Bloomerang

JANUARY 14, 2025

Chances are, if youre a nonprofit professional, youre curious about how mobile giving can improve your nonprofits fundraising efforts. Thats why weve created this comprehensive articleto guide you through the ins and outs of mobile giving. Well cover: What is mobile giving? All poodles are dogs, but not all dogs are poodles.

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Nonprofit Tech for Good

JANUARY 12, 2023

It’s not that Millennials want to give less, but they are constrained in ways that previous generations have not been. For this younger generation (sub-45 years old), what is the solution that helps ease the financial challenges of giving what you desire for both donors and nonprofits? Why Do Younger Donors Donate Less?

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NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.

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CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

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Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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NonProfit PRO

JULY 17, 2023

Aside from your donors themselves (which is to say, your direct mail or email list), the offer is the single most important part of your appeal by far. Here is a rundown of what an offer is and how it motivates people to give.

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NonProfit PRO

JUNE 7, 2023

Successful direct mail campaigns help donors understand the goal, visualize their impact, and get excited about giving. Using data and segmentation, nonprofits can target donors with customized messaging that resonates on a personal level. And while managing segmented data can be complex, it does not have to be difficult.

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The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). 20% say Instagram, and 13% say Twitter.

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Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

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Nonprofit Tech for Good

OCTOBER 15, 2022

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

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NonProfit PRO

JULY 29, 2024

After digging through documents from my 41-year career, here's how I've seen monthly giving change. How far have we come in fundraising?

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Nonprofit Tech for Good

SEPTEMBER 29, 2019

She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. Here are our 4 proven ways to improve your online giving page so you can bring in more donations. 1) Make Giving Simple. Online and Mobile-Friendly is Giving-Friendly.

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NonProfit PRO

NOVEMBER 8, 2021

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving Tuesday and year-end segmentation. Here are six recommended segments to leverage in your upcoming campaigns, as well as specific messages you can send to each one to maximize year-end giving.

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NonProfit PRO

OCTOBER 13, 2022

Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.

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NonProfit PRO

DECEMBER 11, 2023

The holidays are near and the year-end giving crunch is on. That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months. It’s that time of year again.

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NonProfit PRO

SEPTEMBER 20, 2021

I’m an avid scanner of mail samples. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms.

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Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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sgEngage

NOVEMBER 13, 2024

Direct mail While digital communications allow your message to reach a wider audience , old-fashioned snail mail is still a tried and true tactic. Direct mail helps you connect with donors who may not be as well-versed in the virtual stratosphere or simply prefer a hard copy of a newsletter, brochure, or fundraising letter.

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NonProfit PRO

NOVEMBER 4, 2024

Here's how your appeal's voice can encourage giving. Your fundraising appeals are often the only thing your donor sees from your nonprofit.

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Bloomerang

NOVEMBER 21, 2024

Many organizations raise 30%, sometimes as much as 50%, of their individual giving in December. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Perform any necessary list cleaning on your direct mail and email lists. Record relevant feedback/notes.

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The Fundraising Authority

DECEMBER 3, 2020

It’s a simple fact that has been proven time and again in fundraising studies and research: people give to charity at the end of the year. For other folks, the end of the year is simply a time of gift giving, including giving gifts to charity. an e-mail and a piece of direct mail) with your year-end ask.

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Nonprofits Source

OCTOBER 14, 2024

Workplace giving has become a powerful tool for nonprofits and other fundraising organizations aiming to boost their efforts and engage more support. In this post, we’ll explore expert workplace giving strategies that fundraisers can use to bring their efforts to the next level, ensuring they capture every possible opportunity for growth.

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Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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The Fundraising Authority

DECEMBER 11, 2020

Give Something Away for Free. One of the best ways to find new prospects for your online fundraising funnel is to give something away for free on your website. Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You have one of those, don’t you?

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Charity Village

JULY 17, 2024

Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! Use it to show off your success, […] The post Have you had a chance to download and dig into Direct Mail Benchmarks 2024 yet?

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The Fundraising Authority

NOVEMBER 28, 2020

The first part described why donors give during the year-end giving season. So… what do you need to know to supercharge year-end giving at your non-profit? So… what do you need to know to supercharge year-end giving at your non-profit? communicate) through direct mail. Stick with adding beds.

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Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Nonprofit Tech for Good

APRIL 15, 2020

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. Monthly donors give $35.46 Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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NonProfit PRO

SEPTEMBER 21, 2023

When marketers think of their email newsletters, they may be placing too much emphasis on “news” and not enough on the “letter” aspect, and Ann Handley, chief content officer at MarketingProfs, sees this as an opportunity. Here are five email newsletter makeover tips that she shared.

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The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. September – Launch annual board giving campaign. Prospecting mailing. Walk-a-thon.

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Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

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Greater Giving

NOVEMBER 18, 2024

Why GivingTuesday Isn’t Just a Day—It’s a Launchpad GivingTuesday , the global day of giving, happens every year on the Tuesday after Thanksgiving. Think of GivingTuesday as the kickoff—a way to inspire your donors and create momentum for a bigger, bolder year-end giving strategy. What milestones will show you’re on track?

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