NonProfit PRO

JUNE 7, 2023

Successful direct mail campaigns help donors understand the goal, visualize their impact, and get excited about giving. Using data and segmentation, nonprofits can target donors with customized messaging that resonates on a personal level. And while managing segmented data can be complex, it does not have to be difficult.

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Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. can work together to create more effective campaigns than either can alone. . Benefits of Direct Mail. Guides like.

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NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Greater Giving

NOVEMBER 8, 2022

For many nonprofits, A GivingTuesday Campaign is an opportunity to attract new donors and raise money for your organization. Your GivingTuesday Campaign is a chance to promote your brand in front of a much larger audience. Here are some tips for marketing your GivingTuesday campaign, to attract attention for your organization.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Let’s get started.

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Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving.

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Qgiv

SEPTEMBER 14, 2021

Despite increasing commercialism, the holidays traditionally get people thinking about ways they can give—whether they’re wrapping gifts for loved ones or donating time and money to a cause they care about. When is Giving Tuesday 2021? Giving Tuesday 2021 is on November 30, the Tuesday after Thanksgiving. Giving Tuesday FAQs.

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M+R

MARCH 14, 2024

Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year.

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Nonprofits Source

JANUARY 12, 2023

One way to encourage people to fundraise online for your organization is to launch a text-to-give fundraising campaign. As a nonprofit professional, a texting campaign could be your new best friend. Text-to-give fundraising works like this: First your nonprofit registers for a text-to-give number and a short code.

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NonProfit PRO

NOVEMBER 8, 2021

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving Tuesday and year-end segmentation. Here are six recommended segments to leverage in your upcoming campaigns, as well as specific messages you can send to each one to maximize year-end giving.

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Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. In this blog, we’ll explore how to build and optimize your peer-to-peer fundraising campaigns in order to achieve success. That way, all visitors to your website can easily find key information about your initiative.

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Nonprofits Source

APRIL 24, 2023

It’s a relatively inexpensive way to connect with your supporters and an essential part of most fundraising campaigns. How can you make your campaign stand out in overcrowded inboxes? Try these five creative ideas to get more out of your nonprofit email campaigns. At the top of that time period, you send a direct mail appeal.

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EveryAction

OCTOBER 26, 2022

Yes, it is possible to do text-to-give campaigns, but I’m not talking about that: I’m talking about donor stewardship. Two weeks later, you get their end-of-year appeal in the mail. This represented a 67% increase in giving! Knowing their gift made an impact is what motivates your donors to give again!

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Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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sgEngage

NOVEMBER 20, 2023

Annual giving folk are a strange breed. But, what if you’re the kind of fundraiser who is expected to complete your annual giving program “off the side of your desk,” with no fancy agency to guide you on the latest trends, no idea what your donors really respond to, no current data segmentation strategy to contend with?

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Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Year-end giving statistics roundup.

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Candid

NOVEMBER 30, 2022

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. As nonprofit professionals, we wait and hope all day that this is the year our campaign will go viral and bring in millions of dollars in donations.

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Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. They are based on individual preferences and giving history. They can target campaigns and improve donation requests. They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments.

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Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). 20% say Instagram, and 13% say Twitter.

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Candid

NOVEMBER 14, 2023

I’ve seen first-hand how building in simple and inexpensive donor loyalty strategies makes a huge difference in year-end giving success and your nonprofits’ long-term sustainability. So, don’t wait for the year-end season of giving to be over to start prioritizing appreciation for donors’ gifts and inspiring their continued support.

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Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Allegiance Group

MAY 1, 2024

However, a recent Giving USA report showed a 13.4 percent decline in giving by individuals (with overall giving down by about 10.5 percent after inflation adjustments) for calendar year-end giving in 2022. Look to Past Campaigns for a Fuller Picture It’s also helpful to analyze past year-end campaigns for insights.

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors.

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Qgiv

MAY 24, 2023

Knowing what inspires each generation to give to your nonprofit is important to ensuring your financial stability as an organization. Qgiv’s Generational Giving Study focuses on the information that nonprofits need for current and future fundraising. They also devote their time!

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Get Fully Funded

NOVEMBER 2, 2021

This valuable piece of online real estate is where the donor goes to take action and give your organization money. And that strong connection is what motivates people to give. They want to give to support the cause. Here’s our mailing address if you want to send a check. Give the priceless gift of education .

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The Fundraising Authority

NOVEMBER 28, 2020

The first part described why donors give during the year-end giving season. So… what do you need to know to supercharge year-end giving at your non-profit? The first rule for strong year-end fundraising is that the message of your year-end campaign needs to be consistent with your message throughout the year.

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Nonprofit Tech for Good

JUNE 6, 2020

The 2020 Global Trends in Giving Survey closed June 1 and the full results will be released September 14 in the third edition of the Global Trends in Giving Report. 1) The top three preferred methods of giving are online (80.5%), bank/wire transfer (18.6%), and direct mail/post (14.4%).

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The Fundraising Authority

DECEMBER 4, 2020

In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. Today, we’re going to look at a step-by-step plan for increasing year-end giving at your non-profit. First, Prepare Your Campaign. Create a year-end giving campaign page on your website and highlight it on your front page.

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Kindful

SEPTEMBER 1, 2021

If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. Campaigns & Ideas. Giving Tuesday Campaigns & Ideas. There are several ways you can participate in Giving Tuesday. There are several ways you can participate in Giving Tuesday.

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Nonprofit Tech for Good

OCTOBER 27, 2019

The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global NGO Technology Report ) will be published September 15, 2020 , and for the first time, we are conducting an open call for partners worldwide. There is no personal identifiable information (name, mailing address, email, etc.). How to Apply.

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Nonprofit Tech for Good

NOVEMBER 22, 2017

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. The report also explores the impact of gender, generation, and ideology upon giving and volunteerism.

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Invest in the best fundraising technology. Let’s dive in! Build long-term donor relationships.

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