Candid

NOVEMBER 20, 2024

Hardship often hits certain demographic groups harder than others. In a workforce that is almost two-thirds female (65%), women nonprofit workers have higher median wages, lower rates of financial hardship, and higher representation at the CEO level than women at for-profits.

Community 105

Community Support Nonprofit Rate 105

Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Investigating the renewal status by member segment can help you uncover important insights into which members will and will not renew.

Experiment 321

Experiment Create Retention Analytics 321

Association Analytics

MAY 17, 2021

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192

Retention Data Associations Demographics 192

sgEngage

NOVEMBER 18, 2024

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. What Motivates Planned Giving? Additionally, remember that “planned gifts” are a diverse category.

Program 104

Program Giving Gift Donor 104

Nonprofit Tech for Good

APRIL 20, 2020

Your average audience retention rate and engagement is substantially higher. Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. 82% prefer live video over traditional social posts. . So, how do we monetize this? Phase 2: Content, Cost & Creation.

Fund 331

Fund Nonprofit Raise Phase 331

Association Analytics

DECEMBER 15, 2022

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 169

Retention Data Demographics Associations 169

TechImpact

JULY 30, 2014

You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Web visitors will typically give a page 3 seconds to load before moving on.

Analytics 223

Analytics Statistics Google Nonprofit 223

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”.

Donor 237

Donor Effective Fundraising Nonprofit 237

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories.

Donor 105

Donor Strategy Relationship Children 105

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 360

Linkedin Practice Nonprofit Social Media 360

TechImpact

APRIL 23, 2014

For the vast majority of this demographic, they will land on your webpage, snoop around for a moment, then return quickly back to Facebook, Twitter, or whichever outlet they were scrolling. Bounce rates tend to be higher and pages per session are often lower with these users.

Websites 234

Websites Generation Social Media Web 234

Bloomerang

JULY 7, 2022

A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Going back to response rates, those can vary based on a number of factors inside and outside of your control. Going back to response rates, those can vary based on a number of factors inside and outside of your control.

Mail 128

Mail Retention Donor Practice 128

.orgSource

JULY 22, 2024

Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. More fortunate groups avoid meltdowns by using data to predict future scenarios.

Associations 221

Associations Leadership Exercise Phase 221

Association Analytics

SEPTEMBER 13, 2023

Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

Analytics 169

Analytics Education Program Impact 169

Nonprofit Tech for Good

DECEMBER 19, 2017

billion by 2021 – a growth rate of 22%. Demographic Shifts Worldwide. [JOIN] The Internet of Things for Nonprofit Organizations LinkedIn Group. The Revival of Email. There are currently 6.3 billion email accounts worldwide and the number is expected to grow to 7.7 The number of smartphone users worldwide has reached 2.4 Today it is 3.4

Communication 273

Communication Trend Fundraising Online 273

Nonprofit Tech for Good

MAY 25, 2024

2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

Nonprofit Tech for Good

MAY 16, 2024

Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates. It considers factors like giving history, demographic data, and communication preferences. They can also split based on demographics and communication preferences. This custom approach taps into donors’ passions.

Donation 247

Donation Fundraising Data Donor 247

Candid

MARCH 21, 2022

Through Charity Navigator’s newly-released Diversity, Equity and Inclusion (DEI) ratings. These ratings, powered by nonprofit profile data provided voluntarily to Candid, assess where organizations are in their journey to prioritizing equity in their operations and pursuit of their missions. .

Practice 105

Practice Nonprofit Demographics Charity 105

Association Analytics

NOVEMBER 20, 2023

Your association should create consistent values to accurately calculate your retention rate. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. This is critical for proper analysis and strategy refinement.

Retention 169

Retention Associations Professional Strategy 169

Nonprofit Tech for Good

MARCH 25, 2014

While print readership is highest among boomers, in recent years they have adopted mobile and social media at a rapid rate. Those 74 and older are the fastest-growing demographic among social network users, with seniors accounting for 11 percent of all Facebook users. The most startling fact about the younger generation is its silence.”

Generation 251

Generation Donor Support Social Media 251

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. How many is your association using consistently?

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Candid

APRIL 25, 2023

The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy. The largest environmental nonprofits are slower to diversify their leadership demographics compared to large nonprofits in general.

Effective 104

Effective Demographics Philanthropy Leadership 104

Byte Technology

DECEMBER 15, 2021

Perhaps you’re seeing a growth in an untapped market or demographic. Step 3: Create a conversion report for the year-to-date to see what marketing channels brought the best conversion rates. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is.

Marketing 246

Marketing Analysis ROI Goal 246

Association Analytics

SEPTEMBER 9, 2024

And experts aren’t bullish, since the United States has seen a steep drop in birth rates since 2007 leading to fewer high school graduates. Associations are increasingly categorizing programs, courses, and even demographics under the banner of mentorship.

Student 169

Student Associations Retention Professional 169

Nonprofit Tech for Good

DECEMBER 6, 2018

For example, Think about the difference between a Facebook Ad and a Google Ad: Facebook Ad: You use demographic targeting and previous engagement to promote your charity holiday cards. Google stops showing ads that aren’t getting clicks and penalizes accounts with low click-through rates. 8) Don’t use thousands of keywords.

Grant 254

Grant Profit Google Adwords 254

Association Analytics

AUGUST 15, 2022

What are real-time trends and demographics of our meeting registrants? Go deep with data and determine things like how many events they attended before, how many courses they took while also considering their demographic data. Which courses might lead to additional sales and which ones are dead ends? What products should we sunset?

Analytics 169

Analytics Associations Demographics Trend 169

Association Analytics

AUGUST 7, 2024

It can be helpful to allocate a percentage of your association’s revenue for Research & Development (R&D) and track its impact by monitoring metrics like the adoption rates of new technologies, usage rates, and user feedback. Pillar: Advocacy What to track? Pillar: Diversity, Equity, and Inclusion (DEI) What to track?

Associations 169

Associations Track Report Metrics 169

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% According to a survey by LinkedIn, 61% of U.S. workers are considering leaving their jobs in 2023. Robert Half found that 46% of U.S. workers plan to look for a new job in the next six months.

Application 221

Application Statistics Culture Job 221

Nonprofit Tech for Good

AUGUST 6, 2023

Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

Fundraising 235

Fundraising Practice Guide Campaign 235

Pamela Grow

SEPTEMBER 25, 2024

Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. Look at metrics like email open rate, click-through rate (CTR), direct mail response rate, donor retention rate, fundraising totals, and event attendance, depending on the strategies you implement.

Audience 111

Audience Effective Tips Database 111

Candid

AUGUST 25, 2021

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees.

Conversation 105

Conversation Data Demographics Profile 105

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. To learn user demographic and engagement stats for each channel, suggested post frequencies, and a sample week of nonprofit social media content, download the Nonprofit’s Social Media Content Planner now. .

Social Media 122

Social Media Conversation Track Media 122

CauseVox

OCTOBER 10, 2024

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. Define Your Desired Donor First, start by figuring out who your ideal donor is for your GivingTuesday campaign.

Social Media 94

Social Media Media Tips Social 94

Nonprofit Tech for Good

MAY 18, 2020

Your account must maintain an overall click-through rate of at least 5%. However, conversion rates of over 15% per month are considered excessive and suggest that the conversions you are tracking are not particularly meaningful. Performance: . This means that for every 100 people who see your ads, at least 5 of them need to click. .

Grant 336

Grant Google Guide Websites 336

Bloomerang

JANUARY 3, 2022

Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . Donor demographics . Total number of gifts. Average gift size. Median gift size . Number of new donors acquired . Number of donors who upgraded their gifts .

Evaluation 131

Evaluation Metrics Campaign Fundraising 131

Nonprofit Tech for Good

DECEMBER 2, 2023

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. Organizations can connect with this younger demographic of donors by ensuring their donation forms, website, and social media pages are up to date and mobile friendly.

Trend 300

Trend Fundraising Donor Donation 300

Nonprofit Tech for Good

JANUARY 10, 2022

Performance: The account must maintain a 5% click-through rate each month. Responsive Search Ads can increase your click through rate which helps keep you above Google’s thresholds. There are many types of Google Ad Extensions that may be helpful and lead to higher click through rates. Use Ad Extensions.

Grant 341

Grant Google Nonprofit Guide 341