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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

What are real-time trends and demographics of our meeting registrants? Go deep with data and determine things like how many events they attended before, how many courses they took while also considering their demographic data. Which courses might lead to additional sales and which ones are dead ends? Look at trends over time.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. How many is your association using consistently?

Analytics 169
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Don’t Fear Your Dirty Data

Association Analytics

Even without a complete data set (which is practically unattainable), you can still do things like send renewals, get event registrations, create membership reports and raise funds for your foundation. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.).

Data 169
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. They begin filling out the registration form. Follow-up: Using the phone number that they provided during their last visit, you send an SMS message to remind them that their registration is incomplete.

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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

Dive into your constituent data to understand your audience’s demographics. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Assess website analytics.