TechImpact

JULY 30, 2014

You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Implement offline conversion tracking. Use funnel conversion tools.

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Analytics Statistics Google Demographics 223

Association Analytics

AUGUST 14, 2023

With the amount of data available, tools are leapfrogging each other monthly, which means it might take some research to find which one works best for you. It’s also crucial to remember that by using a public AI tool, your organization’s data can become part of the training dataset.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Association Analytics

JANUARY 30, 2023

That’s where data can come into play to help you make better decisions (Netflix data knows exactly what you’re watching!) Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience.

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Experiment Create Aggregator Retention 321

Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Creating Digital Destinations that Build Communities and Change Lives.

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Demographics Profile Audience Social Media 100

Association Analytics

DECEMBER 13, 2023

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. And you’re likely to agree that ensuring the cleanliness and accuracy of that data is key. But what happens if your data isn’t clean? Data should be directional Your data may be disorganized.

Data 169

Data Tips Associations Government 169

Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Across platforms, you should be tracking social media engagement rates and conversion rates.

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Social Media Track Conversation Media 122

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. Use small data (i.e. Use small data (i.e.

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Digital Data Marketing Org 138

Candid

JUNE 24, 2024

Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. At the same time, many of these same funders seek best practices in how to glean meaningful insights from this data. Identify questions you’re interested in using the data to answer.

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Demographics Data Case Study California 59

Nonprofit Tech for Good

MARCH 11, 2023

Golf tournaments have a lot of moving parts and important details to keep track of. If you’re still processing registrations, payments, receipts, sponsorships, and hole assignments manually and tracking everything on spreadsheet after spreadsheet, there’s a better way! 2) The right tools automate time-consuming tasks.

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Fundraising Sponsor Registration Platform 316

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. How are you tracking success? This is how you organize and describe your data. If you don’t tag your data accurately, it will be difficult to actually see what is going on.

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Analytics Marketing Taxonomy Module 169

Association Analytics

SEPTEMBER 23, 2024

It’s important to track not just what people do with you – what events they attend, what courses they take, what emails they respond to – but also what they don’t care about. It even creates new segments of outreach – not of traditional demographics, but of behaviors and needs themselves.

Change 169

Change Demographics Associations Track 169

Candid

AUGUST 25, 2021

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. I’d like to start by hearing why the Packard Foundation felt it needed to make a change in how it gathers data. Also, why do this now?

Data 105

Data Conversation Demographics Profile 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

First I had to “ Stop Fearing the Spreadsheet ” and then started to interview nonprofit data nerds about their Excel secrets. Top 10 Secrets of Excel Data Nerds. My Nonprofit Needs a Data Nerd and How to Find Them! That’s why I’m sharing the tips, tricks, and insider advice to transform you into a data nerd.

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Data Tutorial Chart Statistics 139

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Predictive analytics uses algorithms to give insights into your data, which makes it a little different from traditional data analytics.

Tools 359

Tools Fundraising Analytics Analysis 359

TechImpact

JULY 29, 2014

Through the power of analytics, tracking, and the organization of information, a CRM’s ultimately functionality comes when helping your nonprofit develop and execute long-term goals. With your CRM, you can record how many people from a specific demographic donated to your nonprofit during your last campaign.

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Effective Demographics Tech Interaction 152

AccelEvents

JANUARY 25, 2021

While the 2020 shift to virtual events may have been challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. Attendee Demographics.

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Virtual Data Sponsor Demographics 98

Nonprofit Tech for Good

MAY 18, 2020

The following data points are drawn from some of the dozens of Google Grant case studies on our website. However, one area to note is that you must have conversion tracking set up as part of the application process. Check out Google Trends or paid tools like Moz to collect data on what people are searching for.

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Google Grant Guide Adopt 336

sgEngage

NOVEMBER 7, 2023

Specifically, I suggest taking an assessment of how you currently use data to drive your direct response fundraising and what changes you could implement to become more data driven. Below are four simple yet highly effective ways that data can help you increase response rates. Know your target demographic. Male or female?

Rate 95

Rate Data Demographics Mail 95

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. Define your metrics of success.

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Practice Fundraising Guide Channel 235

Association Analytics

NOVEMBER 20, 2023

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Understanding why these members engage more — or digging into data around less engaged members — will help you to determine how to build effective membership retention strategies.

Retention 169

Retention Associations Professional Strategy 169

.orgSource

SEPTEMBER 5, 2023

Understanding trends before they become essentials is key to staying on track. Products and Services—Develop new offerings based on data and behavior. On the other hand, canned platforms can also be like a shoe that never quite fits and keeps workers dependent on IT professionals to help them access the specialized data they need.

Trend 221

Trend Digital Gartner Virtual 221

.orgSource

APRIL 25, 2023

Review the Data I asked Sarah how she advises employers to approach this challenging environment. Begin with the data,” Sarah responded. When my clients need to make important decisions, I always recommend that they use data to guide their thinking. If you haven’t been tracking workforce statistics, now is the time to begin.

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Application Statistics Culture Job 221

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

Data 98

Data Donor History Demographics 98

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Here are three top ways to get the most out of the data you already have. As you look at your data, you’ll find trends that help you create your journeys and measure the success of those interactions.

Data 101

Data Gift Relationship Interaction 101

TechImpact

SEPTEMBER 17, 2014

Analytics enables your nonprofit to track exactly how many people have been on your site, how long they’ve been there, and even demographic information about who they are, their gender, and even ages. Here are 3 you should start tracking now: Landing Pages: The landing page is the first webpage a user of your website sees.

Analytics 158

Analytics Websites Nonprofit Attention 158

Association Analytics

DECEMBER 9, 2024

As associations prepare for 2025, leveraging data effectively becomes increasingly crucial for success. There’s a consistent desire across the industry to tap more deeply into the data that’s been gathered in the myriad systems at hand, but it’s taking the leap that’s long been teh hardest part.

Analytics 169

Analytics Tips Associations Influence 169

Nonprofit Tech for Good

JANUARY 10, 2022

All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. How to Track Google Grants Conversions and Google Ad Results. The way to do this is to have detailed conversion tracking. Submitting a contact form. Donating a contribution.

Google 341

Google Grant Guide Nonprofit 341

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 101

Effective Demographics Philanthropy United States 101

Nonprofit Tech for Good

MAY 25, 2024

The CRM is the single source of truth for the organization, tracking all engagement for each donor. Marketing automation tools integrate with CRM systems, ensuring that donor data is up to date and synchronized across platforms. On top of that, you get whole dashboards of relevant data to help you improve your future efforts.

Marketing 203

Marketing Fundraising Test Nonprofit 203

Association Analytics

SEPTEMBER 13, 2023

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success.

Analytics 169

Analytics Education Program Impact 169

Amy Sample Ward

OCTOBER 18, 2011

When it comes to using a third-party platform for community engagement, communications, marketing, and fundraising, organizations often find that they have trouble tracking the data they really want to, or they find it too difficult to get to the numbers that they stop trying all together. Well, that takes us back up to the top….

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Facebook Change Tutorial Plugin 196

Nimble AMS

SEPTEMBER 3, 2024

Are you looking for a new way to view and analyze your data in a geographical context? With Salesforce Maps, your organization can identify trends, patterns, and opportunities within your data, mapped geographically. With Salesforce Maps, you’ll have tools for data visualization, route optimization, and live location tracking.

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Map Associations Chapter Demographics 125

Candid

OCTOBER 19, 2021

and other countries around the world share data about their grantmaking with Candid. For one, the data tends to be of better quality than that which is available from public sources like 990 and 990PF forms. These are the rationales Candid offers up in making the case to funders for sharing their grants data.

Columbus 95

Columbus Data Arizona Grant 95

sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. So, how do healthcare organizations overcome these data silos?

Integration 82

Integration Data Nonprofit Platform 82

Candid

FEBRUARY 16, 2023

On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. In line with that goal, Candid recently made refinements to the way we collect data about race and ethnicity. What’s changed?

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Profile Demographics Alaska Data 98

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

Neon CRM

SEPTEMBER 7, 2023

“Nonprofit data management” is not a phrase that typically thrills anyone tasked with learning about it. But managing your organization’s data—particularly your donor data—will make the rest of your job so much easier. If the thought of managing your nonprofit’s data fills you with dread, you’re in the right place.

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Data Management Database Nonprofit 98