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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way.

Track 169
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Demographic data dos and don’ts for funders 

Candid

Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. At the same time, many of these same funders seek best practices in how to glean meaningful insights from this data. Identify questions you’re interested in using the data to answer.

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4 free ways to access Candid’s demographic data 

Candid

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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What to know about U.S. nonprofit sector demographics 

Candid

What’s the demographic composition of the U.S. The report aims to increase transparency about diversity in the sector, highlight key findings at the macro level, and offer a snapshot and baseline with which to track efforts related to diversity, equity, and inclusion. Are staff, leaders, and board members equally diverse?

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Analyzing this data is challenging as it typically resides in multiple systems (e.g. The post Are you getting the most out of your retention data?

Retention 169
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Change the way you think about member engagement

Association Analytics

It’s important to track not just what people do with you – what events they attend, what courses they take, what emails they respond to – but also what they don’t care about. It even creates new segments of outreach – not of traditional demographics, but of behaviors and needs themselves.

Change 169