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Making meaning of Candid’s free demographic data set 

Candid

Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S.

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What to know about U.S. nonprofit sector demographics 

Candid

What’s the demographic composition of the U.S. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 47% of all staff identify as white, 24% as Black/African American, 19% as Hispanic/Latino, 6% as Asian American/Pacific Islander, 1% as Native American, and 4% as multiracial.

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Candid’s free Demographics API enables funders to make informed, impactful giving decisions

NonProfit PRO

Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.

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New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. Here I highlight their best practices for collecting this data from grantees, as well as what this information is helping foundations to achieve.

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Collecting demographic data: Nonprofits value transparency but need support

Candid

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. What supports could help reduce the burden on nonprofits and increase engagement with this data via Candid?

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Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. To date, over 54,000 organizations have shared some data about how their staff and/or board identify by race/ethnicity, gender, sexual orientation, and/or disability status. Demographic data sharing varies by nonprofit subject category.