TechCrunch

JULY 27, 2021

The platform enables cure.fit to reduce the production time for visual content and personalize campaigns based on users’ interests, demographics and locations. Rocketium also includes tools for A/B testing, ad targeting and data analytics. Boost ROI with intent data and personalized multichannel marketing campaigns.

Campaign 100

Campaign Team Marketing Create 100

NTEN

OCTOBER 19, 2012

Legacy paradigms of contextual targeting, re-targeting, geo-targeting, and other demographic or online behavioral targeting have given way to more precise household-level targeting. Richard Becker. Target Analytics at Blackbaud. Online advertising has evolved.

Marketing 81

Marketing Online Social Media ROI 81

DataRobot

JANUARY 13, 2022

Many companies find that they have a treasure trove of data but lack the expertise to use it to improve ROI. AI can help them wrangle the data that’s collected and quickly answer important questions. But they often don’t have enough data scientists with the full range of domain expertise to realize its full value.

Data 52

Data ROI eBook Analytics 52

sgEngage

MAY 27, 2021

When you start GivingTuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy with a better chance of success. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). Demographic and personal information.

Giving 122

Giving Retention Campaign Fundraising 122

TechCrunch

JULY 15, 2021

There’s a growing ad-blocking movement and key demographics are spending less time in front of TVs. However , despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns. According to CEO Aseka, AIfluence is developed for an audience-first approach.

Influence 97

Influence Marketing Platform Africa 97

DNL OmniMedia

APRIL 1, 2024

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. This is why data warehouses can have such a significant impact on nonprofits. We’ll cover: What is a Nonprofit Data Warehouse?

Data 52

Data Guide Nonprofit Consultant 52

AccelEvents

AUGUST 21, 2020

And according to data collected from the International Conference Partnership , 72% of corporate sponsors are interested in participating in hybrid events. . What’s more, they will be able to use the data collected at registration to better qualify the online audience and hone their sponsorship activities accordingly. . Greater ROI.

Virtual 91

Virtual Sponsor Registration ROI 91

AccelEvents

OCTOBER 8, 2020

The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . Virtual events present a treasure trove of attendee data. This data can help you follow up with leads and address gaps in your future marketing campaigns. . Increased analytics.

Sponsor 98

Sponsor Virtual Audience Demographics 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? How do you analyze your social media data?

Social Media 94

Social Media Summary Measure Media 94

Bloomerang

OCTOBER 16, 2023

Along with storing donors’ contact and demographic information, this technology helps build relationships with supporters by saving previous engagement data, such as past donations or events attended. A donor database offers the following benefits: Data centralization.

Database 105

Database Donor Guide Software 105

sgEngage

APRIL 10, 2023

Thanksgiving holiday each year, meaning that nonprofits have almost an entire year to analyze their data from this past Giving Tuesday and start planning for 2023. When you start Giving Tuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy based on previous campaigns.

Donor 97

Donor Campaign Demographics Fundraising 97

Allegiance Group

JANUARY 8, 2025

This leads to increased loyalty, greater satisfaction, and a better ROI, especially compared to acquiring new donors. The team at Intermountain Health used their existing donor data to identify the new donors they wanted to focus on. We [discovered that we] weren’t really using our data as well as we’d hoped.

Map 52

Map Donor Experiment Team 52

Bloomerang

MAY 30, 2022

Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. Conduct audience research to assess the demographics, interests, and motivations of your supporter base. How many of our fundraising initiatives reached their goals?

Guide 140

Guide Fundraising Social Media Donor 140

Gyrus

MARCH 18, 2024

How can Big Data Analytics help in delivering personalized learning? GyrusAim LMS GyrusAim LMS - Data is undoubtedly one of the most powerful tools we have in modern learning. The robust big data analytics facilitates corporate personalized learning experiences.

Analytics 52

Analytics Personal Learning Data 52

Gyrus

MARCH 18, 2024

How can Big Data Analytics help in delivering personalized learning? GyrusAim LMS GyrusAim LMS - Data is undoubtedly one of the most powerful tools we have in modern learning. The robust big data analytics facilitates corporate personalized learning experiences.

Analytics 52

Analytics Personal Learning Data 52

AccelEvents

JULY 7, 2021

Track event ROI. It can be challenging to know how successful your event indeed was if you don’t measure or track ROI. Here you want to target VIP events, user conferences, product launches, and roadshows as these target specific desires and audience demographics. . Key Takeaways for Optimizing Marketing Funnels with Events.

Marketing 97

Marketing Virtual Audience Awareness 97

Gyrus

MARCH 18, 2024

How can Big Data Analytics help in delivering personalized learning? Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Data is undoubtedly one of the most powerful tools we have in modern learning. The robust big data analytics facilitates corporate personalized learning experiences.

Analytics 52

Analytics Personal Learning Data 52

Greater Giving

JULY 5, 2024

They make it easy to collect and track attendee data. Easy data collection and enhanced engagement using event technology platforms. Assemble your event planning team and ask yourselves the following questions: What common demographic characteristics do potential attendees have? For example, think about their age and interests.

Work 98

Work Virtual Poll Audience 98

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Your strategy will, of course, depend on your event goals, unique demographic, and other features of the event. .

Marketing 105

Marketing Social Media Sponsor Virtual 105

Bloomerang

APRIL 6, 2021

Rely on the data in your donor management platform to determine where your donors are most active. The ROI (return on investment) for direct mail appeals when compared to other marketing channels is high; response rates to direct mail appeals are roughly 10 times higher than any digital channel (including email). . Social media.

Mail 78

Mail Channel Strategy Fundraising 78

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Data is not like Martha Stewart - it is far from perfect.

Social Media 56

Social Media Metrics Media Social 56

AccelEvents

JULY 28, 2021

While the overall target audience demographics may be similar, the event experience differs. Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Audience Hosting Metrics 98

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Campaign 59

Campaign Money Raise Online 59

AccelEvents

AUGUST 15, 2021

You’ll want to market to dedicated audience demographics, including primary, secondary, and tertiary audiences. Hybrid events encourage more attendees at your event and allow you to connect with demographics who cannot attend your live event. Consider your hybrid event like a marketing campaign. Contact us today to get started!

Audience 98

Audience Hosting Registration Virtual 98

sgEngage

JUNE 23, 2022

Even small nonprofits can prioritize their most likely prospects based on wealth, demographics, philanthropic history, and behavior. Next-generation predictive modeling —plugging your data into a formula to create a numerical value or score to predict a donor’s probability of giving—also can help you connect with donors new to major giving.

Gift 105

Gift Program Fundraising Build 105

NonProfit Hub

OCTOBER 8, 2020

Access detailed analytical data, so you know what’s working. Here’s just some of the data it provides: Precise audience demographics. Website page popularity data. Google Analytics provides data on almost everything you need to know for fine-tuning your marketing strategies and getting the highest ROI.

Tools 81

Tools Nonprofit Social Media Analytics 81

Achieve

JUNE 1, 2023

Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving. Review your donor demographics. Review your donor demographics. How can you make those options more accessible for each demographic?

Donation 52

Donation Donor Giving Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Their team also leads attention campaigns, informed by data and inspired by online conversations.

Nonprofit 114

Nonprofit Conversation Campaign Measure 114

AccelEvents

JANUARY 31, 2022

There are many different ways that you can use an event technology platform to increase your event budget and realize a strong event ROI. Perhaps most importantly, you can view sales and marketing data so you can make informed decisions. . Event technology platforms help you provide excellent ROI for your potential sponsors.

Platform 52

Platform Technology Sponsor Virtual 52

Connection Cafe

NOVEMBER 7, 2013

So, to keep in mind all these factors and actually make right decisions, we had to search beyond our instincts and start gathering data to know where we are heading. There are tons of data hidden in the inner resources of your organization and you can collect them from all the people involved in your nonprofit. The effect?

Data 38

Data Management Nonprofit Donor 38

Whole Whale

JUNE 21, 2023

The ability of these tools to connect web behavior, third-party data, and CRM integrations ensure these tools pay for themselves when used correctly. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

Track 52

Track Donor Software Linkedin 52

AccelEvents

JANUARY 30, 2022

You should collect valuable event attendee data through the online ticketing and registration process. . When collected in the right event planning software , you can then export this data to your integrated customer relationship management (CRM) software; you can use email marketing sequences for demand gen purposes.

Generation 52

Generation Registration ROI Audience 52

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. Data-Driven Lead Tracking. One of the truly beautiful things about virtual events is the wealth of data they can provide. Explore the Data.

Guide 93

Guide Virtual Registration Audience 93

Bloomerang

NOVEMBER 28, 2023

Top Features: Bloomerang is the top integrated payment processing option for nonprofits looking to keep donor information secure, leverage donor data for future campaigns, and increase donor satisfaction. transaction fee 6. per transaction 7. Assess integration needs. Understand fees. Fraud monitoring tools.

Process 111

Process Nonprofit Paypal Method 111

Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data.

Online 52

Online Associations Audience Websites 52

AccelEvents

AUGUST 21, 2020

And according to data collected from the International Conference Partnership , 72% of corporate sponsors are interested in participating in hybrid events. . What’s more, they will be able to use the data collected at registration to better qualify the online audience and hone their sponsorship activities accordingly. . Greater ROI.

Virtual 52

Virtual Sponsor Registration ROI 52

Media Cause

JUNE 28, 2021

Understanding the demographics of each platform will take a bit of research. . These platforms do not require any type of minimum spend—and are great at driving an ROI on direct response fundraising campaigns. . Spotify’s targeting is less robust and based more on demographics and interests.

Practice 59

Practice Nonprofit Audience Search 59