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Candid’s free Demographics API enables funders to make informed, impactful giving decisions

NonProfit PRO

Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.

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Demand for nonprofit profiles spiked on GivingTuesday 

Candid

The 2024 Giving Season kicked into high gear with a robust start on December 3, with the GivingTuesday Data Commons reporting a record $3.6 This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. billion raised in the United States. Human services 3. Education 4.

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

By combining the power of its CRM with integrated data and cutting-edge artificial intelligence, Salesforce empowers nonprofit organizations of all sizes to cultivate deeper relationships with donors through hyper-personalized engagement. One tip is migrating over the most important subset of data like the last 3-5 years of giving history.

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Streamlining demographic data collection

Candid

Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.

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Unlocking sector-wide benefits with Demographics via Candid  

Candid

To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. This data also enabled the development of The State of Diversity in the U.S. This data also enabled the development of The State of Diversity in the U.S.

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Making meaning of Candid’s free demographic data set 

Candid

Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S.

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One foundation’s quest for better demographic data

Candid

However, many grantmakers like the Charles Stewart Mott Foundation have lacked access to the empirical data on race, gender, and other characteristics of leadership in the organizations we seek to fund. based 501c3 organizations can “claim” their profile. The basic profile already exists on the portal using IRS reporting.