Candid

JULY 9, 2024

nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.

Demographics 105

Demographics Data Issue Question 105

Candid

DECEMBER 6, 2023

Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S.

Demographics 111

Demographics Data Free Evaluation 111

Candid

SEPTEMBER 26, 2023

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

Demographics 105

Demographics Course Data Survey 105

Candid

NOVEMBER 7, 2023

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. Here I highlight their best practices for collecting this data from grantees, as well as what this information is helping foundations to achieve.

Demographics 116

Demographics Lesson Action Data 116

Candid

MARCH 3, 2025

To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. This data also enabled the development of The State of Diversity in the U.S. This data also enabled the development of The State of Diversity in the U.S.

Demographics 52

Demographics Benefit Profile Foundation 52

Candid

NOVEMBER 11, 2021

However, many grantmakers like the Charles Stewart Mott Foundation have lacked access to the empirical data on race, gender, and other characteristics of leadership in the organizations we seek to fund. By claiming their profile, nonprofit organizations can self-identify the demographic characteristics of their board, management, and staff.

Demographics 105

Demographics Data API Aggregator 105

Candid

JUNE 20, 2023

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making.

Demographics 98

Demographics Accessibility Data Free 98

Candid

MAY 4, 2023

Since 2014, Candid has been collecting demographic data about the people who work at U.S. To date, over 54,000 organizations have shared some data about how their staff and/or board identify by race/ethnicity, gender, sexual orientation, and/or disability status. Demographic data sharing varies by nonprofit subject category.

Demographics 98

Demographics Share Data Nonprofit 98

Candid

JANUARY 4, 2023

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

Demographics 111

Demographics Practice Fund Data 111

Candid

MAY 16, 2024

What’s the demographic composition of the U.S. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 47% of all staff identify as white, 24% as Black/African American, 19% as Hispanic/Latino, 6% as Asian American/Pacific Islander, 1% as Native American, and 4% as multiracial.

Demographics 119

Demographics Nonprofit Leadership Data 119

Association Analytics

MAY 17, 2021

But are you truly leveraging that information? Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Analyzing this data is challenging as it typically resides in multiple systems (e.g. Demographic/Career Info.

Retention 192

Retention Data Associations Demographics 192

.orgSource

JANUARY 22, 2024

Associations have always had more information about their members than most businesses can collect about their customers. That data turns what was once a narrow path into a two-way street. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. Solis’ advice sounds complex.

Digital 221

Digital Life Data Skills 221

Association Analytics

DECEMBER 15, 2022

But are you truly leveraging that information? Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Analyzing this data is challenging as it typically resides in multiple systems (e.g.

Retention 169

Retention Data Demographics Associations 169

Association Analytics

OCTOBER 7, 2024

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. Personalized Content: Tailoring Messages for Maximum Impact Creating highly personalized content using data and AI tools is crucial for engaging members effectively. So keep an eye on that.

Content 169

Content Strategy Marketing Data 169

Association Analytics

JULY 22, 2021

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated. At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics.

Data 169

Data Analytics Associations Registration 169

Nonprofits Source

APRIL 1, 2025

As users become more concerned about data privacy, the future of third-party cookies grows increasingly unclear. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Focus on collecting first-party data. Be transparent about data collection and usage.

Strategy 52

Strategy Data Marketing Build 52

Candid

JULY 11, 2023

Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Center relationships.

Demographics 75

Demographics Data Philanthropy Relationship 75

Candid

JANUARY 14, 2025

The 2024 Giving Season kicked into high gear with a robust start on December 3, with the GivingTuesday Data Commons reporting a record $3.6 This heightened engagement translated into a big demand for information about charities on Candid nonprofit profiles. billion raised in the United States.

Profile 87

Profile Nonprofit Search Donor 87

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. And yet, the ability to use data to serve your association’s mission has never been more important and timely. Developing a SMART goal is seldom complex from a data standpoint. Engage in Analysis.

Goal 192

Goal Data Articulate Analysis 192

Candid

MARCH 4, 2025

Candid exists to provide the nonprofit sector with the data it needs to do good. We believe that sharing good data supports funders, nonprofits, and others in achieving their missions and that transparency enables the sector to thrive by building trust.

Data 52

Data Profile Public Grant 52

sgEngage

NOVEMBER 5, 2024

Audiences can be categorized into different segments based on their demographic information and donation behavior. Pair these stories with quantitative and qualitative data that illustrates impact and fosters organizational transparency. Importing CRM data into a digital report builder, like Storyraise , is simple and quick.

Digital 116

Digital Impact Practice Report 116

Candid

NOVEMBER 20, 2024

Hardship often hits certain demographic groups harder than others. The new ALICE data also offers glimmers of hope and raises questions for further research. Data-informed solutions are key to an equitable nonprofit workforce Struggling nonprofit employees have been hidden in plain sight for far too long.

Community 105

Community Support Nonprofit Rate 105

Candid

FEBRUARY 7, 2022

I also believe that with this explicit conversation comes an explicit responsibility to collect data about race thoughtfully and to use this data to shape systems change. I am a firm believer in collecting demographic data. Language has power. Not mincing words when it comes to issues like racism is especially critical.

Data 131

Data Demographics Foundation Conversation 131

Candid

MARCH 1, 2023

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

Demographics 98

Demographics Social Build Green 98

The NonProfit Times

NOVEMBER 27, 2024

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.

Donor 104

Donor Time Demographics Donation 104

sgEngage

NOVEMBER 18, 2024

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. How do you know who to target with information about planned giving, and what should you say to them?

Program 105

Program Giving Gift Donor 105

Association Analytics

DECEMBER 13, 2023

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. And you’re likely to agree that ensuring the cleanliness and accuracy of that data is key. But what happens if your data isn’t clean? Data should be directional Your data may be disorganized.

Data 169

Data Tips Associations Government 169

Nonprofit Tech for Good

JULY 15, 2020

No Donor Forms: If you put a wallet address directly on your site, you won’t get donor data. It is of paramount importance that nonprofits think of cryptocurrency not only as a payment method, but as a donor demographic. Active on Reddit: Reddit is a go-to for information on cryptocurrency. 20% are under 18.

Fundraising 312

Fundraising Nonprofit Guide Reddit 312

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This information can then be given to your donors and used on your marketing channels.

Tools 362

Tools Fundraising Donor Analytics 362

Association Analytics

AUGUST 14, 2023

With the amount of data available, tools are leapfrogging each other monthly, which means it might take some research to find which one works best for you. It’s also crucial to remember that by using a public AI tool, your organization’s data can become part of the training dataset.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Candid

JUNE 24, 2024

Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. At the same time, many of these same funders seek best practices in how to glean meaningful insights from this data. Identify questions you’re interested in using the data to answer.

Demographics 59

Demographics Data Case Study Course 59

sgEngage

NOVEMBER 7, 2023

Specifically, I suggest taking an assessment of how you currently use data to drive your direct response fundraising and what changes you could implement to become more data driven. Below are four simple yet highly effective ways that data can help you increase response rates. Know your target demographic. Male or female?

Rate 119

Rate Data Demographics Mail 119

Greater Giving

OCTOBER 15, 2024

Collect Data on Auction Item Sales Like with most fundraisers, referencing past data in the planning process can greatly boost your auction’s success. If your nonprofit has previously hosted auctions, review the information you collected on item sales to inform your prize selection and procurement methods this time around.

Tips 103

Tips Nonprofit Sponsor Audience 103

sgEngage

OCTOBER 15, 2024

While the total funding for nonprofits continues to rise, data shows that fewer Americans are engaging in giving and volunteering. Increasing the Depth and Breadth of Data on Giving and Volunteering One of the clearest takeaways from the report is the need for better data. continues to grow increasingly racially diverse.

Action 105

Action Impact Report Social 105

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By inputting relevant data, the AI can generate nuanced insights that supplement your team’s analysis, thereby informing more holistic decisions. ChatGPT Prompt: “Generate insights for our organization’s strengths, weaknesses, opportunities, and threats based on the data collected. .” Output as a table.”

Digital 312

Digital Strategy Create Guide 312

Association Analytics

MARCH 1, 2023

The best part is that you already have access to a major part of the solution – your data! Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event.

Associations 320

Associations Survey Data Product 320

Nonprofit Tech for Good

FEBRUARY 6, 2020

Tax deductions are still the number one incentive for people to donate, giving donors a clear tax incentive to disclose their data to nonprofits and the IRS. Make sure that your cryptocurrency custody and exchange solution is SOC 2 compliant to ensure security, data integrity, and privacy of data.

Fundraising 362

Fundraising Nonprofit Donation Donor 362