article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Industry events—Monitor the headline speakers and their audiences. Do any of your members have their own channel? But I have learned a few things about each of those topics. For one compelling reason.

YouTube 221
article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. These are three interwoven trends that are currently in my sites.

Trend 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Because Facebook is generally a fast channel – it’s quick and easy to publish posts and ads and content can go viral really quickly – charities will often try to create last minute Facebook ad campaigns.

Test 332
article thumbnail

New Stuff: Moore,  Bloomerang Launch Enhancements

The NonProfit Times

Experience management and direct response fundraising firm Moore has released its Moore Audience-Centric Testing Suite (ACTS), a packaged suite of testing tools designed to enhance the effectiveness of fundraising creative and communications across all marketing channels.

article thumbnail

Launching a successful nonprofit communications campaign

Candid

Step 3: Create messaging and identify channels for outreach Equipped with key insights on your audience, you can begin crafting messaging and decide which channels you will use to communicate it. Be sure to tailor your messaging to each channel. A great way to set expectations and roles is using the RASCI framework.

article thumbnail

How to Promote an Event on Instagram to Boost Attendance

Bloomerang

What channel do they spend the most time on? What are they looking at on those channels? Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. Create a unique event hashtag. Conduct a lineup countdown.

Contest 89
article thumbnail

6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Use the “mullet” philosophy when writing website and blog headlines. Use your keywords in front (the business), and the rest of the headline (the party) in the back. Create videos on your expert content and upload these to your YouTube channel. Do this for any image, PDF or video you upload. Use more video.

St. Louis 234