Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Craft good headlines. The common tip?

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Social Media Headline Media Social 101

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

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Channel Sierra Leone Story Digital 247

Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Social media channels are essential tools for extending your reach. The charity 5K and walk is so common that municipalities struggle to schedule parks and roadways for these events every weekend.

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Headline News Maryland Cancer 39

TechImpact

JULY 21, 2014

It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Your newsletter is your most intimate communication channel with your constituents. Come up with some snappy titles and headlines that will attract clicks. Bland subject lines. Stock images. Too serious of a tone.

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Newsletter email Meme Images 246

M+R

JUNE 22, 2021

And for the first time this year, we are turning our attention to a key fact: sometimes, when the numbers speak, they do so with an accent. For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Major donors get the fanfare, the galas, and the special one-to-one contact.

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Benchmark Studies Digital Analysis 52

Classy

MAY 25, 2021

On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note. Deliver Your Form on Multiple Channels. Check out how the Eat.Learn.Play.

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Donation Tips Rate Mobile 67

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Lesson Fundraising Digital Test 59

Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email.

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Advocacy Strategy Nonprofit Volunteer 59

Get Fully Funded

FEBRUARY 9, 2021

The challenge is grabbing your visitor’s attention. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Write a headline for your story that tells the visitor what your organization does.

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Websites Donor Photo Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. New Guide: How To Engage Your Supporters with Social Listening Guest Post By Roz Lemieux. Social Listening In Action.

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Yemen Guide Support Social 50

Tech Soup

MARCH 11, 2014

There seems to be a new social media tool or channel every week. But when Facebook comes out with a new app, you should probably pay attention to it. I added "Headlines," "Tech," "Equality," and a few others. Some of them are must-haves, while others might not be worth your time. The Bottom Line.

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Facebook Social Media Library Headline 65

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Where Do Donors Give?

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Lesson North America New York Kentucky 52

Care2

AUGUST 22, 2013

Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. topic, draft headline, and bulleted ideas to expand on.

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Online Tips Calendar Test 71

Tech Soup

JANUARY 19, 2017

Email is re-emerging as a communications channel that is new and powerful again. The truth is that attention span in the digital medium is a very valuable commodity. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action. Email Is Back.

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Digital Marketing Game Headline 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area.

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Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

We view our social media channels as a fun on ramp to our ladder of engagement. The tag trended on Twitter, capturing the attention of many new visitors to the site to read and to take action on changing federal policy about supporting younger farmers. We pay attention to these only 6 key indicators.”

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Measure Policy Social Media Green 97

Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

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Story News Press Local 122

Connection Cafe

JANUARY 4, 2016

Major (and mega) gifts will continue to make the headlines, as will donors making choices for how to give back in new ways that push the limits of traditional philanthropy (aka both donor advised funds and Zuckerburg’s LLC). Embrace a Multi-channel Approach. Focus on Impact. Today’s donor is wired to be multichannel.

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Fundraising Blackbaud Philanthropy Analytics 20

CauseVox

MAY 11, 2021

The only true currency on social media is trust and attention, and the only way to get it is through valuable communication that is craved – that people would miss if it went away. Grab Attention. As a general rule, social media algorithms prioritize posts and tweets that receive a lot of discussion, engagement, and attention.

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Social Media Community Build Media 99

M+R

JANUARY 5, 2024

Some of the nonprofits that reported the largest increases in revenue are those providing direct relief in Gaza and Ukraine — urgent, headline-driven campaigns coinciding with the end-of-year season can yield record-breaking results. Average gifts were down – but large gifts may have switched channels. So let’s dig a little deeper.

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Fundraising New York City Ukraine Channel 107

Get Fully Funded

AUGUST 1, 2022

But hey, I’m sure you’ve opted out from things that just no longer captured your attention. It’s tempting to share several stories, but keep in mind that people have the attention of a goldfish (about 7 seconds) and they just won’t read a lot. Include your most popular social media channels at the bottom of your newsletter.

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Newsletter email Create Template 124

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

One of my favorite sections of the site includes the benchmarking data for foundation use of social media by channel which makes it very easy to do research. What caught my eye immediately was the infographic that summarizes data about how foundations are using social media. ” 2.

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Studies Research Trend North America 116

Nonprofits Source

NOVEMBER 3, 2017

Over the years these terms have evolved to fit the adoption of new marketing channels. One nonprofit used online channels to surpass their year-end fundraising goals. Use multimedia to engage and retain visitor attention. First, let’s define the fields: Title: Defines which headline should appear in results.

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Beginner Digital Marketing Guide 91

Qgiv

MAY 11, 2021

Google lets you write three headlines and two descriptions for each ad. However, each headline can only be up to 30 characters, and each description is only up to 90 characters. When writing your headlines, you’ll want to keep in mind that the order you write them in may not be the order they’re displayed in. Measuring Success.

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Google Grant Rate Headline 52

Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers? That’s to say for every $1.00

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email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.” has published this really useful and free e-book on Micro Content. What is micro content anyway?

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Content Arts Headline Map 105

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

" So, does it make sense to roll your own network to appeal to those 85% of existing donors who do not participate on social networking sites, but may be engaged with the organization through other channels like email, face-to-face, or web site forums? It still requires a lot of attention, staff time, management and promotion."

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Social Network Nptech Tag Network 50

Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers? That’s to say for every $1.00

email 45

email Marketing Strategy Fundraising 45

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Social channels are also used to continue to cultivate and engage with the donor to retain them. You’ll want to set up a campaign calendar for your content so you are organized and it is efficient to distribute the stories through your various channels. Share information or visuals about the campaign on your social media channels.

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Fund Campaign Practice Giving 130

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. Ensure you capture your reader’s attention early. Your school’s direct mail should be designed so it grabs readers’ attention and convinces them to give. Ask for specific amounts.

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Education Fundraising Mail Offline 23

Whole Whale

JUNE 5, 2020

Note, Super chat is only available to channels that have monetization and are over the age of 18, in eligible locations. This event was headlined by a collection of awesome comedians who came together to produce a massive telethon that was ultimately able to raise thousands of dollars. It’s a win-win-win for a great cause!

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Ideas Fundraising Online Virtual 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Maine Health Access Foundation did an experiment on Facebook , including it in its channel to promote a funding opportunity but also posted the initial letters of inquiry on their Facebook page to get feedback. And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra.

Measure 96

Measure Fund Impact Minnesota 96

Bloomerang

SEPTEMBER 12, 2021

And it’s taken me years to learn it, but if you pay attention and you’re not multitasking too much, you’re not over there sending you emails off, you can learn them in the next 30 minutes. I know some of you are small organizations, but it’s best to work in multiple channels. It’s just too long.

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Results Video Donation Fundraising 88

Have Fun - Do Good

NOVEMBER 17, 2010

World Pulse is really at a point where we've demonstrated proof of concept, and we've tested all of our media channels over the years. A lot of attention on team, it's probably the hardest thing because you have to keep getting out of your own way. We unite those voices to accelerate change. That's a great question and it's very true.

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Voice Global Saudi Arabia Journal 69

Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. You know that in order to catch and keep the attention of new donors and current donors, you have to tell stories. But how much attention is being paid to ensure that your people know you?

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Story Nonprofit Social Media Content 54

Nonprofits Source

AUGUST 31, 2022

The site should capture users’ attention to keep them on the page and provide information that helps the organization meet its goals. These layouts also prioritize showing the most important elements of the page, like the headline of a blog post, at the top rather than decorative elements. Choose just a few images.

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Design Web Images Nonprofit 52