NonProfit PRO

JUNE 30, 2023

The platform helps companies grow and own their own cookie-less private identity graph to better recognize, understand, and serve their customers across all channels in real time. Merkle has launched Merkury's identity resolution engine at Snowflake Summit 2023.

Platform 246

Platform Data Channel Companies 246

sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. So, how do healthcare organizations overcome these data silos?

Integration 84

Integration Data Nonprofit Platform 84

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

Data 98

Data Donor History Demographics 98

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 64

Mail Channel Strategy Fundraising 64

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation. Share any available data or context that can help ChatGPT generate insights.

Digital 306

Digital Strategy Guide Create 306

.orgSource

JULY 22, 2024

More fortunate groups avoid meltdowns by using data to predict future scenarios. Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement.

Associations 221

Associations Phase Exercise Leadership 221

Qgiv

JULY 16, 2024

And at the heart of successful fundraising lies one key element—data. Managing your fundraising data can help engage your donors, reach your goals, and maximize your organization’s impact. What is fundraising data or database management? What is fundraising data or database management? What data should you collect?

Data 52

Data Management Guide Fundraising 52

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 237

Practice Fundraising Guide Channel 237

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Here are three top ways to get the most out of the data you already have. As you look at your data, you’ll find trends that help you create your journeys and measure the success of those interactions.

Data 96

Data Gift Relationship Interaction 96

The NonProfit Times

AUGUST 2, 2024

A target audience is developed with demographics and there are some vital elements you need. Demographics includes hundreds of attributes, such as age, gender, education, and socioeconomic factors. Finally, there are channels and how you communicate. Some cooperative databases have 500 or more datapoints on consumers and donors.

Audience 94

Audience Donor Demographics Maryland 94

Pamela Grow

SEPTEMBER 25, 2024

Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. Enrich your database.

Audience 111

Audience Effective Tips Newsletter 111

Association Analytics

MARCH 1, 2023

The best part is that you already have access to a major part of the solution – your data! Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event.

Associations 320

Associations Product Virtual Survey 320

Achieve

SEPTEMBER 18, 2024

Nonprofits rely on raw data to learn about supporters, track the success of marketing and fundraising campaigns, and measure program progress. Using this data, your organization can determine which metrics are best for measuring your social impact and illustrating all of your work’s tangible achievements. Identify key data to share.

Impact 52

Impact Data Los Angeles Metrics 52

AccelEvents

JANUARY 25, 2021

While the 2020 shift to virtual events may have been challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. Attendee Demographics. Sponsor Engagement.

Virtual 98

Virtual Data Sponsor Demographics 98

M+R

MARCH 19, 2021

Delivering a supporter-intuitive direct response program today shouldn’t rely on gut instincts, staff opinions, and stereotypes—especially when organizations have the ability to rely on a combination of behavioral data and enhanced demographics. Want to know more?

Audience 92

Audience Data Profile NTEN 92

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

” Lucy Bernholz, “ Data-first Philanthropy.” Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” ” Lucy Bernholz, “ Data-first Philanthropy.” Not Data Driven.”

Social Media 101

Social Media Channel Data Media 101

Qgiv

NOVEMBER 13, 2023

Your donor data can be collected directly from the information your donors provide through your online giving form, such as their address and donation size. You can also add extra fields to your donation forms to collect even more data. Demographics Demographics is a common way to segment donors.

Effective 109

Effective Donor Guide Social Media 109

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. Use small data (i.e. Use small data (i.e.

Digital 138

Digital Data Marketing Org 138

The NonProfit Times

NOVEMBER 19, 2024

A data-driven, responsive, personalized, audience-first journey results in increased retention, increased donor lifetime value and increased revenue. Staff at purpose-driven organizations have increased access to data that reflects a faster-paced world and evolved constituent management practices. And, this isn’t just for donors.

Audience 59

Audience Donor Influence Map 59

Amy Sample Ward

DECEMBER 13, 2013

This week, Tony focused on Millennials and some of the tips for engaging different demographics on social channels with guest Derrick Feldmann of Achieve. On today’s show, I mentioned that I would share various sources for data on social platforms. Key data points to rethink your strategy from Fast Company.

Stats 201

Stats Social Media Demographics Social 201

3rd Sector Labs

MAY 14, 2014

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics? Why is fundraising data analytics important?

Analytics 170

Analytics Data Fundraising Database 170

.orgSource

JULY 3, 2023

With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. Use data to target initiatives and identify audience personas. Consider the topics and platforms that are appropriate for the various demographics. There are as many formats in video as there are for print.

Video 221

Video Communication Create Strategy 221

AccelEvents

JANUARY 25, 2021

While the 2020 shift to virtual events may have been challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. Attendee Demographics. Sponsor Engagement.

Virtual 52

Virtual Data Sponsor Demographics 52

Candid

DECEMBER 14, 2023

Instead, we were asking our partners on a particular initiative to use and disseminate our words through their own channels. Pivoting to find a better way In the leadup to launching Demographics via Candid this year, the request came in for a fully baked, pre-launch toolkit. This meant we weren’t seeking feedback until too late.

Demographics 106

Demographics Alternative Social Media Library 106

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. Channel selection : By knowing how their donors prefer to communicate, non-profit organizations can select the right channels to reach their donors.

Donor 52

Donor Build New York City Demographics 52

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This information can then be given to your donors and used on your marketing channels.

Tools 360

Tools Fundraising Analytics Analysis 360

Nonprofits Source

OCTOBER 7, 2024

This includes their: Demographics (age, location, income, etc.) Interests and hobbies Buying habits Needs and challenges that could be solved by your business’s offerings Then, consider their marketing preferences, such as their: Preferred channels. Use multiple marketing channels. Start by identifying your target audience.

Business 52

Business Marketing Strategy Channel 52

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Facebook has over 10 years of data now on user behaviour, and it knows the people who will actually give money or sign up for an event. . You just don’t have the level of data and insight that Facebook has.

Test 332

Test Facebook Charity Profit 332

sgEngage

OCTOBER 15, 2024

While the total funding for nonprofits continues to rise, data shows that fewer Americans are engaging in giving and volunteering. Increasing the Depth and Breadth of Data on Giving and Volunteering One of the clearest takeaways from the report is the need for better data.

Action 82

Action Report Impact Blackbaud 82

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Conduct a data append. To fill in these gaps, work with a data provider to conduct a data append. Leverage student marketing data.

Audience 52

Audience Marketing Student Social Media 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices.

Social Media 97

Social Media Media Guide Social 97

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofits Source

JULY 2, 2024

How did you promote the event and through which channels? If you sent post-event surveys to attendees, review that data as well. Lay out your additional marketing channels. Consider your audience’s preferred channels. Did the events reach their goals? Compile a case statement and brand assets for the event.

Marketing 52

Marketing Strategy Registration Channel 52

Neon CRM

NOVEMBER 7, 2023

Use Data to Refine Your Grassroots Campaign In order to engage and activate your supporters, you first need to understand what inspires them. All of this boils down to data. If you want to be effective in your grassroots fundraising and advocacy campaigns, you need to be tracking as much donor and supporter data as you can.

Advocacy 98

Advocacy Tips Fundraising Campaign 98

Nonprofits Source

JUNE 26, 2024

Put your data to work Data should drive most of your nonprofit’s operations, from donor engagement efforts to strategic planning—and your major gifts program marketing. Robust software can collect and analyze donor data that indicates whether people are capable of and inclined towards major gifts.

Gift 52

Gift Marketing Program Strategy 52

Greater Giving

JULY 20, 2022

Nonprofits are struggling to connect donors with the cause—but these four donor engagement best practices can open up new communication channels. Donor Engagement Through New Communication Channels. Everyone is trying the same tactics and channels to get in front of donors, and at some point, people start to tune it out.

Action 52

Action Money Raise Donor 52