The Science Behind Going Viral
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 12, 2013
Blender company Blendtec’s sales shot up more than 700% a few years ago after videos of the CEO blending things like iPhones spread like wildfire. Those six principles are the basis of my new book, Contagious: Why Things Catch On , and the first principle is Social Currency. New York City is a tough place to open a bar.
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