Boy Scouts Of America Rebrands To Scouting America
The NonProfit Times
MAY 13, 2024
The rebranding is being supported by marketing and public relations agency FleishmanHillard. The New York City-based agency has worked with the BSA intermittently for years, and was reportedly brought on as agency of record, with a mandate to focus on the rebrand, in November 2023.
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