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How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

Beth's Blog: How Nonprofits Can Use Social Media

I’ve also used this as benchmark for my training and peer learning projects so one could quantify transformation. I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose.

Measure 105
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How do grantmaker CEO salaries compare with other staff? 

Candid

Research in the for-profit sector has found that CEOs might make anywhere from six times to six thousand times as much as the median worker. i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline.

Ratio 97
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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

It’s typically the first step in our User Research phase, providing a good overview of the visitors to a nonprofit website and how they behave on the site. Our purposes for using Analytics as User Research are: To learn about current visitors to the website. To establish benchmarks for measuring success of our design efforts.

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Study: Nonprofits Score an "F" in Online Fundraising Scorecard

Care2

One tactic that has been successful for the nonprofit CARE is to provide their donors with two simple pie charts that illustrate how funds raised are allocated below the credit card donation form. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising' Tell people what you want them to do quickly.

Studies 78
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Do You Know Your Nonprofit's Facebook Page Churn Rate?

NTEN

Thanks to the eBenchmarks research series NTEN has partnered with M+R Strategic Services to create, you can now impress your boss and colleagues with your knowledge of not only how to calculate your organization's fan page churn but also what kinds of goals you might want to set for your Facebook strategy around this metric.

Rate 95
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24 Nonprofit Resources for your Mid-Year Check In: A Smart Fundraiser’s Summer Reading Checklist

Connection Cafe

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. Gift range chart : Utilizing a gift range chart is a great way to created focused, goal-oriented campaigns. Use this checklist to check in.

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Taking Baby Steps with Social Media Measurement: Defining a Small Pilot

Beth's Blog: How Nonprofits Can Use Social Media

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels.