Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking.

ROI 103

ROI Social Media Media Social 103

Care2

SEPTEMBER 30, 2014

One tactic that has been successful for the nonprofit CARE is to provide their donors with two simple pie charts that illustrate how funds raised are allocated below the credit card donation form. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising' Tell people what you want them to do quickly.

Studies 78

Studies Online Fundraising Nonprofit 78

NTEN

AUGUST 10, 2011

Thanks to the eBenchmarks research series NTEN has partnered with M+R Strategic Services to create, you can now impress your boss and colleagues with your knowledge of not only how to calculate your organization's fan page churn but also what kinds of goals you might want to set for your Facebook strategy around this metric.

Rate 95

Rate Facebook Chart Metrics 95

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. Gift range chart : Utilizing a gift range chart is a great way to created focused, goal-oriented campaigns. Use this checklist to check in.

Resource 48

Resource Blackbaud Chart Retention 48

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals. Benchmarks - Taking raw data and reporting in a comparable way.

ROI 36

ROI Social Media Measure Jordan 36

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Get the report and read it. It points to some great momentum in online giving. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall.

Attention 36

Attention Metrics Online Fundraising 36

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

The chart above is a small example of how GRIST tracked its results on a campaign against staff investment. The first stage was to look at increases in metrics if all staff added social media tasks to their jobs. This gave them the confidence to invest in a social media staff person and they saw more results.

Measure 98

Measure Social Media Media Social 98

Connection Cafe

JULY 17, 2013

The first metric that we need to rethink is measuring success based on the percentage of participants we’re converting into fundraisers. So, guess what… despite all our best efforts we’re not moving this massive metric boulder. Below is a chart which shows percent of participants with one or more online gifts over the last 5 years.

Time 36

Time Fundraising Chart Stats 36

Tech Soup

OCTOBER 31, 2011

” TechSoup’s Coleridge likens analytics to a roadmap that guides where an organization wants to go with benchmarks that mark the progression to a goal. Tools that incorporate a dashboard can help organizations visualize and more easily analyze their data by taking that information and turning it into charts and graphs.

Analytics 65

Analytics Data Analysis Chart 65

Forum One

FEBRUARY 11, 2010

Institute for Peace 's " Building for Peace ," where the designer has layed a yellow bar chart over the banner image instead of aligning it in the right column. Have any other metrics to add to this list? It reminded me of one of my favorite designs -- for the U.S. Thanks for the creative tour, @mojoguzzi!

Teach 44

Teach Experiment Arizona Metrics 44

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? see the Traffic Sources pie chart on the right for an example of this data). Methodology. Research Questions.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Working on the 7 steps of measurement is still an ongoing process for us!

Measure 96

Measure Social Media Media Social 96

Connection Cafe

JULY 7, 2016

And I learned a few other things: Social Media is More than Vanity Metrics. Access to data and information will validate our strategies , show us when and where we’re wrong, and help us benchmark our performance. Activating change isn’t about feeling good, it’s about doing good.

Guatemala 37

Guatemala Social Media Influence Chart 37

DNL OmniMedia

MAY 7, 2024

This could include noting different points of data exploration, such as filtering data views or comparing specific charts. Choose the right format: Align data with the appropriate chart type to ensure complex information is easily readable. It also helps to identify external factors that may impact data patterns.

Data 52

Data Organization Chart Benchmark 52

sgEngage

JUNE 23, 2022

While there is no industry standard for what qualifies as a major gift—a global organization might target $1 million, whereas a startup nonprofit might shoot for $500—the 2020 Major Gift Benchmark Study reported the median level for a major gift at $5,000-$9,999. But more than a quarter of nonprofits define a major gift as starting at $1,000.

Gift 85

Gift Program Build Fundraising 85

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. It also helps to break down your goal into monthly or quarterly benchmarks. What is your organization’s SMART social media objectives?

Social Media 129

Social Media Media Social Chart 129

Care2

NOVEMBER 15, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which features are in the profiles?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which features are in the profiles?

Social Media 28

Social Media Place Myspace Advocacy 28

Achieve

OCTOBER 1, 2017

I want to observe trends and benchmark what’s happening in the annual fund space. It included a letter, gift form and a stapled two-page report with metrics and numerical results of their programs over the last five years. We’re talking full-color charts and graphs. I read all of them. No narrative. No images aside from graphs.

Mail 52

Mail Fundraising Chart Picture 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. It also helps to break down your goal into monthly or quarterly benchmarks. How many by when?

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

The survey looked at nonprofit’s self-reported results, goals, time investment, and measurement approaches for Facebook, although I wonder if you can really answer the big picture question without looking at how nonprofits use Facebook in the context of an integrated strategy and good measurement practice benchmarking study.

Measure 96

Measure Organization Metrics Analytics 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. I don't think this metric has any meaning in isolation.

Reflection 50

Reflection Measure Technorati ROI 50

Care2

MAY 27, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today.

Story 54

Story Nonprofit Social Media Content 54