Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget.

Tips 103

Tips Nonprofit Sponsor Audience 103

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key.

Digital 305

Digital Strategy Create Guide 305

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Demographics.

Audience 111

Audience Effective Tips Database 111

Nonprofits Source

APRIL 1, 2025

As users become more concerned about data privacy, the future of third-party cookies grows increasingly unclear. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies.

Strategy 52

Strategy Data Marketing Build 52

TechImpact

JULY 30, 2014

Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results.

Analytics 223

Analytics Statistics Google Nonprofit 223

Association Analytics

MARCH 1, 2023

The best part is that you already have access to a major part of the solution – your data! Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. Read more about their story.

Associations 320

Associations Survey Product Data 320

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Demographics includes hundreds of attributes, such as age, gender, education, and socioeconomic factors.

Audience 94

Audience Donor Demographics Retention 94

Nonprofit Tech for Good

MARCH 17, 2020

Facebook has over 10 years of data now on user behaviour, and it knows the people who will actually give money or sign up for an event. . They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” And then it will start showing that audience your ads.

Charity 331

Charity Facebook Test Profit 331

sgEngage

NOVEMBER 7, 2023

Specifically, I suggest taking an assessment of how you currently use data to drive your direct response fundraising and what changes you could implement to become more data driven. Below are four simple yet highly effective ways that data can help you increase response rates. Know your target demographic. Male or female?

Rate 117

Rate Data Demographics Mail 117

Association Analytics

JANUARY 30, 2023

That’s where data can come into play to help you make better decisions (Netflix data knows exactly what you’re watching!) Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience.

Experiment 321

Experiment Create Retention Analytics 321

M+R

MARCH 19, 2021

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Sometimes, nonprofits build out a set of personas and plan journeys for them. But that’s only one way to understand your donors…and it’s probably of limited use TBH.

Audience 82

Audience Data NTEN Profile 82

sgEngage

OCTOBER 15, 2024

While the total funding for nonprofits continues to rise, data shows that fewer Americans are engaging in giving and volunteering. Increasing the Depth and Breadth of Data on Giving and Volunteering One of the clearest takeaways from the report is the need for better data.

Action 104

Action Impact Report Social 104

sgEngage

NOVEMBER 27, 2024

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Organizations can use this data to adjust their strategies in real-time, optimizing campaigns for better results. But don’t think that younger audiences are the only ones donating online!

Online 98

Online Support Fundraising Digital 98

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. You can use tools like surveys, interviews, or data analytics to understand this (more on that below). These metrics can unveil which stories or content pieces resonate most with your audience.

Social Media 97

Social Media Media Tips Social 97

TechImpact

JULY 10, 2014

Your website’s content needs to be up to date, engaging, shareable, and relatable to the target audience you’re looking to attract. Well, that all depends on who your target audience is. Stories from the people you serve: Content of this variety will come from the individuals, populations, or demographics your nonprofit is serving.

Websites 216

Websites Generation Nonprofit Press 216

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Marketing automation tools integrate with CRM systems, ensuring that donor data is up to date and synchronized across platforms.

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

Nonprofit Tech for Good

MARCH 11, 2023

Consider the following demographics: The average golfer’s net worth is over $768,000 The average household income among golfers is over $100,000 33% of golfers are top-level managers Of course, not every golfer falls into this bracket, but in general, golfers represent an affluent, influential audience.

Fundraising 321

Fundraising Sponsor Registration Nonprofit 321

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Audience 88

Audience Test Research Survey 88

AccelEvents

JANUARY 25, 2021

While the 2020 shift to virtual events may have been challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. Attendee Demographics. Sponsor Engagement.

Virtual 98

Virtual Data Sponsor Demographics 98

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

Donor 94

Donor Audience Social Media Survey 94

Fast Company Tech

MARCH 18, 2025

These new channels gave marketers new access to real-time data, requiring more resources to be successful and leading to increased scrutiny of how they were using those resources. With increasing numbers of data and channels, there were limitless ways to target customers, and lots of wrong answers.

ROI 78

ROI Channel Measure Results 78

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 345

Grant Google Nonprofit Guide 345

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Here are three top ways to get the most out of the data you already have. As you look at your data, you’ll find trends that help you create your journeys and measure the success of those interactions.

Data 119

Data Gift Relationship Donor 119

TechImpact

NOVEMBER 6, 2013

Constituent relationship management (CRM) systems are very powerful tools, and allow you to create forms on your nonprofit’s website and collect data –adding to a database of donors and volunteers. If you are using a CRM, this will also allow you to gain heaps of data on the donor’s interests and follow them on social media.

Donation 197

Donation Tips Create Donor 197

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Predictive analytics uses algorithms to give insights into your data, which makes it a little different from traditional data analytics.

Tools 360

Tools Fundraising Donor Analytics 360

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors. The data results in business intelligence that better meets customer needs.

Experiment 44

Experiment Marketing Game Gartner 44

Bloomerang

JULY 7, 2022

Refer to the data. When talking to your team about the benefits of direct mail fundraising, it’s important to consider factors that might influence the data. After you collect the relevant data, look at your school’s fundraising history and donor demographics to better predict the success you could have with direct appeals.

Mail 130

Mail Retention Donor Practice 130

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. Use data to target initiatives and identify audience personas. You’ll confuse the audience.

Video 221

Video Communication Strategy Create 221

Association Analytics

AUGUST 15, 2022

You may not realize it, but you are sitting on a treasure trove of data in your AMS. Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. What are real-time trends and demographics of our meeting registrants?

Analytics 169

Analytics Associations Demographics Data 169

Association Analytics

AUGUST 7, 2024

Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Pillar: Advance the Profession What to track?

Associations 169

Associations Track Report Metrics 169

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Fundraising 238

Fundraising Practice Guide Campaign 238

.orgSource

JUNE 24, 2024

But if those offerings aren’t enticing your audience, then you’re not delivering value. Associations must focus on deeply listening to these three groups; then, understanding and addressing their unique needs: To deliver value, your offerings must entice the audience.

Associations 221

Associations Professional Leadership Skills 221

Tableau

NOVEMBER 29, 2021

Data analysis and data communication are fundamental to the way people and businesses understand concepts, make decisions, and create solutions. Anyone who communicates with data needs to be mindful of the impact of the stories they tell. Topics include: How the concept of empathy relates to data, research, and visualizations.

Data 105

Data Chart Language Group 105

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. Most nonprofits have owned media, and with it comes a tremendous amount of data. You can create lookalike audiences based on your current followers through paid social media outreach and target them with paid ads.

Digital 52

Digital Media Build Social Media 52

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Tips Build 64

Tableau

APRIL 22, 2022

Let’s dive into the work of these impactful partners and learn more about how they are using data to change the local narrative on climate action. . Making sense of complex climate change data . Headwaters has been able to produce powerful visualizations to help communities make sense of complex climate change data and issues.

Conversation 98

Conversation Change Data Local 98

Tableau

APRIL 22, 2022

Let’s dive into the work of these impactful partners and learn more about how they are using data to change the local narrative on climate action. . Making sense of complex climate change data . Headwaters has been able to produce powerful visualizations to help communities make sense of complex climate change data and issues.

Conversation 98

Conversation Change Data Local 98