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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Another consideration is that around 80% of videos in social feeds are watched with the sound off. Facebook recommends that you “design for sound-off, delight for sound-on.” You really only have a few seconds to grab attention. Get their attention with a “hook” (i.e. Grab the viewer’s attention at the jump.

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Math-Free Magic: Understanding Predictive Analytics

Association Analytics

They’re new, unfamiliar, and sound like math. Can you imagine having a crystal ball foresee which members will renew and which ones need extra attention? Unless you’re a data analyst or love numbers, predictive analytics are probably two words that scare you.

Analytics 315
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6 Tips for Nonprofit Professionals on Speaking Brilliantly with Your Slides

Nonprofit Tech for Good

Pay close attention to this because it is likely that you will lose your audience’s attention at the same moments. Eileen on sound bites: “If you are watching an interview on TV and some brilliant sound bite rolls off the person’s tongue, chances are very high that did not happen by accident. Go deeper — use empathy.

Slides 312
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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

Now, this might sound a little strange, but it’s true. The story, according to the study, must be able to sustain the attention of the reader(which in many cases can be the most difficult part!), Your brain loves a good story. According to the HBR article, there’s a formula for effective storytelling, too.

Brain 245
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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It is more critical than ever to focus on the items that are going to have the biggest impact. . 1) Traffic.

Metrics 304
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3 Reasons Why Your Nonprofit Should Use Vine And Instagram

TechImpact

With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task. Today’s youth potentially have the shortest attention spans in the history of the world. Image courtesy of Ciniva Web Agency. Let us know in the comment section below. Short videos.

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Infographic: How To Make Your Nonprofit Online Messaging Stick

TechImpact

Changing the way you communicate online sounds like a daunting task, but it can be very simple. You don’t get a lot of time to garner the attention of an online viewer, so you have to make it count.

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