Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits
Nonprofit Tech for Good
DECEMBER 20, 2018
Another consideration is that around 80% of videos in social feeds are watched with the sound off. Facebook recommends that you “design for sound-off, delight for sound-on.” You really only have a few seconds to grab attention. Get their attention with a “hook” (i.e. Grab the viewer’s attention at the jump.
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