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Math-Free Magic: Understanding Predictive Analytics

Association Analytics

They’re new, unfamiliar, and sound like math. Can you imagine having a crystal ball foresee which members will renew and which ones need extra attention? Unless you’re a data analyst or love numbers, predictive analytics are probably two words that scare you.

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Another consideration is that around 80% of videos in social feeds are watched with the sound off. Facebook recommends that you “design for sound-off, delight for sound-on.” You really only have a few seconds to grab attention. Get their attention with a “hook” (i.e. Grab the viewer’s attention at the jump.

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How To Provide Superb Customer Service

Eric Jacobsen Blog

Does it cost more to display a sense of urgency or to pay attention to detail? For example: How much does it cost to express genuine interest in customers or to anticipate their needs? Do you pay your employees more to smile, to make eye contact, or to add energy to their voices?

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6 Tips for Nonprofit Professionals on Speaking Brilliantly with Your Slides

Nonprofit Tech for Good

Pay close attention to this because it is likely that you will lose your audience’s attention at the same moments. Eileen on sound bites: “If you are watching an interview on TV and some brilliant sound bite rolls off the person’s tongue, chances are very high that did not happen by accident. Go deeper — use empathy.

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Drive Attention and Gain Donations on Facebook with Video Storytelling

NonProfit Hub

Storytelling in a sound-off world. And as such, most of them are watching their videos with sound-off. Due to the muted, auto-playing nature of Facebook videos (and nearly all social networks), videos must work with sound off. This video works muted or with sound on. Did you know that Facebook is viewed mostly on mobile?

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.

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How To Find What You Love And Love What You Do

Eric Jacobsen Blog

Sounds simple, but the real challenge is how to do this in a world not set up to help you. To help identify your loves, Buckingham recommends you: Pay attention to what you pay attention to. This is what bestselling author, Marcus Buckingham , explains in his book, Love + Work.

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