Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them?

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Metrics Ratio ROI Sponsor 98

Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. You can use it to monitor growth in your site, spot the more popular pages or blog posts, and assess the effectiveness of your marketing strategies.

Analytics 76

Analytics Google Instruction Instructional 76

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Use Multiple Views.

Analytics 100

Analytics Google Digital Marketing 100

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

Association Analytics

JUNE 21, 2023

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. With a modern ecosystem, your association can start by separating out analytical data from transactional data. Set up your KPI and metrics! Probably not, right? And of course, make it easy!

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Associations Challenge Data Taxonomy 319

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning.

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Analytics Strategy Fundraising Benchmark 126

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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Analytics Digital Tools Measure 112

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

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Create Strategy Associations Registration 169

Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.

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Analytics Tools Wikipedia Track 52

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

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Marketing Plugin Track Policy 52

Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. A cause marketing campaign benefits both you and the business you work with while developing connections with your community. What is cause marketing? Check out these tips for building a cause marketing campaign!

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Causes Marketing Impact Guide 52

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Email Marketing Strategy for Nonprofits: Understanding Automated Email Marketing Why Automated Email Marketing? Why Automated Email Marketing?

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email Service Marketing Metrics 52

DNL OmniMedia

NOVEMBER 12, 2020

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

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Metrics Gift Track Tech 52

Care2

JANUARY 7, 2013

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. This one is pretty basic but nonetheless it’s a good reminder to make sure you are at consistently looking at website analytics through Google Analytics, Ominture , etc.

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Metrics Content Track Analytics 71

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Download Guide.

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email Marketing Test Mail 104

Nucleus

OCTOBER 1, 2020

For associations offering courses and certifications, having basic metrics on things like participation counts and revenue are critical – but just the start. The Nucleus data analytics platform has two dedicated and ready-to-use packages for precisely these types of analysis: Learning Management and Certifications.

Learning Management 130

Learning Management Associations Data Learning 130

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 349

.orgSource

APRIL 25, 2023

Even if the job market becomes more advantageous to employers, post-pandemic job seekers are intensely focused on issues that go beyond compensation and benefits. HR analytics can bring objectivity to what is frequently a highly subjective process. If you haven’t been tracking workforce statistics, now is the time to begin.

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Application Statistics Culture Job 221

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Website conversions enable you to determine whether or not you are succeeding in your digital marketing campaign.

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Rate Conversation Websites Metrics 246

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Audio Podcast Content Phase 80

Nonprofit Tech for Good

APRIL 23, 2019

There is no shortage of CRM’s in the market that sell to nonprofit organizations. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Is the technology popular in the market? Development Office and Marketing Office)? 5) Outcomes and Analytics.

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Metrics Nonprofit Profile Platform 262

DipJar

SEPTEMBER 12, 2022

Marketing your mission can be a challenge, especially when you have a lot on your plate. It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . However, learning to properly market online and offline is an important opportunity for organizations. Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 91

Tools Donor Fundraising Survey 91

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. About the Author.

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Strategy Fundraising Social Media Nonprofit 268

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

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Podcast Measure Feeds Plugin 52

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. Track engagement patterns and understand donor behavior to create a data-driven fundraising strategy.

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Integration Data Nonprofit Platform 83

sgEngage

NOVEMBER 10, 2023

Recurring Donation Benefits Here are some additional ways recurring donations benefit nonprofit organizations: Attracts New Donors Attracting new donors is a challenging process that involves time-consuming marketing outreach and financial investment. This data is important for donors to access for tax purposes.

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Donation Blackbaud Retention Gift 52

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters. Chapter 2: Marketing Strategy.

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Digital Marketing Guide Chapter 111

Candid

DECEMBER 12, 2022

Instead, seek to prepare ahead of time for a successful video launch by: Selecting a platform to host your video: YouTube is the most popular platform for video promotion because it’s free and includes built-in analytics for tracking engagement.

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Video Support Tips Audio 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

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Metrics Facebook Data Measure 96

Neon CRM

NOVEMBER 8, 2023

Google provides resources and guides that you can use to get started, track your performance, and adjust your ads if needed. Getting comfortable with using Google Analytics to track your progress and make adjustments to your campaigns will also help. How Can I Track My Ads’ Effectiveness?

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Grant Google Track Guidelines 52

Qgiv

JANUARY 16, 2024

And with the right event management tools, organizing your guests and tracking your fundraising progress can be done all in one place! Donor management systems offer communication solutions and help track and monitor donor data. You can even track volunteer hours with Blooomerang’s two-way profile sync.

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Software Tools Management Registration 52

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. Data Analytics. Today, sales teams harness the power of big data analytics, artificial intelligence and machine learning to improve performance and future proof profitability. Data Analytics Software.

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Synchronous Structure Metrics Knowledge Base 145

sgEngage

MAY 12, 2023

Like any fundraiser, an auction will require a thorough plan, dedicated software to streamline your donor management, and a way to effectively market your event and drive engagement even after your event is over. Look for virtual auction software with the following features: Item procurement tracking. Sponsor ticketing and tracking.

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Virtual Build Stream Software 71

Neon CRM

MAY 19, 2023

Analytics and Reporting Analytics and reporting are central to improvement. The ability to track engagement metrics like event attendance, email open rates, and other membership activities will help you improve your future outreach efforts. This is an excellent tool for midsized and rapidly growing organizations.

Associations 52

Associations Software Management Module 52

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. This way, your communications tool can easily access data points and you can leverage them in marketing content. The types of events someone registers for and their involvement in the event are also key metrics to note. Email tools.

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Communication Donor Data Guide 98