M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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Association Analytics

FEBRUARY 14, 2022

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

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Association Analytics

JANUARY 17, 2024

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

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Track Associations Data Report 169

Whole Whale

JULY 30, 2024

In this article on how to find campaign data in GA4, we will start with reviewing that your tracking is properly established, then we will provide some tips, tricks, and insights for finding campaign data in GA4 itself. Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform.

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Achieve

MAY 3, 2024

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. The average nonprofit email open rate is around 25%.

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Nonprofit Tech for Good

OCTOBER 17, 2023

Step 3: Track and Measure Key Performance Indicators (KPIs) To enhance your nonprofit’s social media presence, it’s essential to track Key Performance Indicators (KPIs). For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth.

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Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them?

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Association Analytics

NOVEMBER 20, 2023

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. These metrics can help your association learn more about various members, which, in turn, enables you to customize retention efforts for a specific group and boost their engagement.

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Retention Associations Professional Strategy 169

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked.

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Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. In this post, you'll find step-by-step instructions to connect your site to GA and some suggestions for a few metrics to track that will provide insights into your site activity.

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: .

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Association Analytics

JUNE 21, 2023

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. With a modern ecosystem, your association can start by separating out analytical data from transactional data. Set up your KPI and metrics! Probably not, right? And of course, make it easy!

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Associations Challenge Data Taxonomy 319

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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TechImpact

JUNE 22, 2013

If you’re organization is like most nonprofits, you probably already use analytics to track the success of your website and your social media presence. Blog Mobile Social Tech analytics metrics nonprofit sm4np social media social media metrics'

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Nimble AMS

JUNE 17, 2024

Nimble Intelligence According to Community Brands research, 55% of associations say investing in business intelligence and data analytics is a top priority. Stand apart from the competition by serving your members faster and delivering insights with an AI-powered analytics solution that enhances standard reporting.

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Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.

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Gyrus

MARCH 18, 2024

How can companies track and analyze the efficiency of training programs with an LMS? It comes with built-in learning analytics that measures their learning experience, predicts their performance in training programs, and analyzes their knowledge retention rate. How do turn these motives into reality? Want to know how?

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Association Analytics

FEBRUARY 20, 2024

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

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Create Strategy Associations Registration 169

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Metrics Tracking. >> Presentation. Do-It-Yourself.

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Metrics Community Map Template 219

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Use Multiple Views. Don’t Ignore Commerce.

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Analytics Google Digital Marketing 100

Care2

JANUARY 7, 2013

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. This one is pretty basic but nonetheless it’s a good reminder to make sure you are at consistently looking at website analytics through Google Analytics, Ominture , etc.

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Metrics Content Track Analytics 71

DNL OmniMedia

NOVEMBER 12, 2020

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

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Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

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Data Analytics Associations Registration 169

Nimble AMS

SEPTEMBER 14, 2022

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. Keep reading for more tips on why your association needs to invest in analytics.

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Associations Data Benefit Practice 131

Nucleus

OCTOBER 1, 2020

For associations offering courses and certifications, having basic metrics on things like participation counts and revenue are critical – but just the start. The Nucleus data analytics platform has two dedicated and ready-to-use packages for precisely these types of analysis: Learning Management and Certifications.

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Learning Management Associations Data Learning 130

Association Analytics

APRIL 1, 2024

In order to track trends year-over-year, IAEE will repeat many of the same questions, adding in three or four additional questions about programs or services the team is testing. The post Three Data-Informed Strategies for Better Member Engagement appeared first on Association Analytics.

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Data Strategy Associations Survey 210

.orgSource

APRIL 25, 2023

HR analytics can bring objectivity to what is frequently a highly subjective process. If you haven’t been tracking workforce statistics, now is the time to begin. I love that answer. When my clients need to make important decisions, I always recommend that they use data to guide their thinking.

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Application Statistics Culture Job 221

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023.

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Time Metrics Analytics Adopt 73

Amy Sample Ward

JUNE 6, 2011

Ultimately, it’s less about the amount of time and more about the consistency – and planning, tracking, and everything else! Metrics Template: [link]. Google Analytics for Facebook Pages. Google Analytics for Wikispaces. DIY Community Engagement Metrics. View more presentations from Amy Sample Ward.

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Social Media Wikispaces Media Template 278

Gyrus

MARCH 19, 2024

In this article, we will talk about: Key Performance Indicators, or KPIs, How they are an underutilised business tool Best practises for KPIs KPI tracking and evaluation FAQs Gyrus Analytics is a full-featured solution that includes a reporting and analytical function that shows you the current state of your learning KPIs.

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Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. The only way to measure your strategy’s success and further improve your online presence is with data analytics.

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Online Associations Metrics ROI 52

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone. Do you think that the new analytics will only add fuel to the fire that we call validation?

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Track Twitter Analytics Metrics 65

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner. Click for larger image.

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Metrics Social Media Media Social 102

Forum One

SEPTEMBER 17, 2024

Simplifying Complex Data with Analytics and Visualizations Driving climate action often involves making complex information accessible. The AARP Livability Index , for example, presents detailed data on 61 factors affecting community livability, including environmental metrics.

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