Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. This is how you organize and describe your data. Easy Access to All Data.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

NonProfit PRO

JUNE 29, 2022

In this episode of The NonProfit Voice Tech Series, Mark Becker is joined by Maria Shanley at Second Harvest Food Bank of Central Florida and Abby Jarvis at Neon One, to talk about data.

Voice 246

Voice Trend Donor Data 246

Association Analytics

AUGUST 15, 2022

You may not realize it, but you are sitting on a treasure trove of data in your AMS. Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. Why analytics? Analytics tell you the “why.

Analytics 169

Analytics Associations Demographics Picture 169

Association Analytics

JANUARY 30, 2023

That’s where data can come into play to help you make better decisions (Netflix data knows exactly what you’re watching!) Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience.

Experiment 321

Experiment Create Retention Analytics 321

Association Analytics

OCTOBER 7, 2024

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. Personalized Content: Tailoring Messages for Maximum Impact Creating highly personalized content using data and AI tools is crucial for engaging members effectively. So keep an eye on that.

Content 169

Content Strategy Marketing Data 169

Bloomerang

OCTOBER 30, 2024

Millennials and Gen Z are both nuanced demographics. There are various areas to dig deeper into, but some things worth exploring about these demographics include the following. You can use data analytics platforms to segment your target demographics into personas, allowing you to tailor general outreach to be more relevant.

Donor 111

Donor Strategy Demographics Donation 111

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Analyzing this data is challenging as it typically resides in multiple systems (e.g. Demographic/Career Info. Schedule a demo to learn more.

Retention 192

Retention Data Associations Demographics 192

Association Analytics

SEPTEMBER 13, 2023

By harnessing the power of learning analytics, decision-makers can gain valuable insights into learner behavior, course effectiveness, and overall program success. Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience.

Analytics 169

Analytics Education Program Impact 169

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

Analytics 158

Analytics Websites Nonprofit Attention 158

Nucleus

DECEMBER 11, 2020

In 2019, Terry and TEI decided to use advanced data analytics to help reach organizational goals and they selected the Nucleus solution to do this. In sharing his experiences and recommendations, he writes: “I hope to help somebody out there – we were making decisions that were not necessarily data driven.

Analytics 130

Analytics Associations Data Chapter 130

.orgSource

JANUARY 22, 2024

That data turns what was once a narrow path into a two-way street. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. When we view data through the lens of empathy it becomes a powerful magnet for retention and growth. How do you put emotion into data?

Digital 221

Digital Life Data Skills 221

Association Analytics

JULY 22, 2021

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated. At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics.

Data 169

Data Analytics Associations Registration 169

Association Analytics

DECEMBER 15, 2022

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Analyzing this data is challenging as it typically resides in multiple systems (e.g. The post Are you getting the most out of your retention data?

Retention 169

Retention Data Demographics Associations 169

NonProfit PRO

JANUARY 19, 2024

Here are three questions nonprofits should ask in order to implement a data-driven development strategy in 2024.

Strategy 290

Strategy Develop Goal Data 290

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. And yet, the ability to use data to serve your association’s mission has never been more important and timely. Developing a SMART goal is seldom complex from a data standpoint. Engage in Analysis.

Goal 192

Goal Data Articulate Analysis 192

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics?

Tools 360

Tools Fundraising Donor Analytics 360

Association Analytics

AUGUST 14, 2023

With the amount of data available, tools are leapfrogging each other monthly, which means it might take some research to find which one works best for you. It’s also crucial to remember that by using a public AI tool, your organization’s data can become part of the training dataset.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

Demographics 100

Demographics Audience Profile Social Media 100

Association Analytics

MARCH 1, 2023

The best part is that you already have access to a major part of the solution – your data! Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event.

Associations 320

Associations Survey Data Product 320

Candid

MARCH 1, 2023

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

Demographics 98

Demographics Social Build Green 98

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Enable Site Search. Don’t Ignore Commerce.

Analytics 100

Analytics Digital Marketing Google 100

Association Analytics

DECEMBER 13, 2023

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. And you’re likely to agree that ensuring the cleanliness and accuracy of that data is key. But what happens if your data isn’t clean? Data should be directional Your data may be disorganized.

Data 169

Data Tips Associations Government 169

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. Use small data (i.e. Use small data (i.e.

Digital 138

Digital Data Marketing Nonprofit 138

sgEngage

NOVEMBER 7, 2023

Specifically, I suggest taking an assessment of how you currently use data to drive your direct response fundraising and what changes you could implement to become more data driven. Below are four simple yet highly effective ways that data can help you increase response rates. Know your target demographic. Male or female?

Rate 117

Rate Data Demographics Mail 117

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 361

Linkedin Practice Nonprofit Social Media 361

sgEngage

OCTOBER 15, 2024

While the total funding for nonprofits continues to rise, data shows that fewer Americans are engaging in giving and volunteering. Increasing the Depth and Breadth of Data on Giving and Volunteering One of the clearest takeaways from the report is the need for better data. continues to grow increasingly racially diverse.

Action 104

Action Impact Report Social 104

Towards Data Science

MAY 22, 2023

Solving data preparation tasks with ChatGPT Photo by Ricardo Gomez Angel on Unsplash Data engineering makes up a large part of the data science process. In CRISP-DM this process stage is called “data preparation”. It comprises tasks such as data ingestion, data transformation and data quality assurance.

North America 98

North America Data Germany Asia 98

Association Analytics

NOVEMBER 20, 2023

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Understanding why these members engage more — or digging into data around less engaged members — will help you to determine how to build effective membership retention strategies.

Retention 169

Retention Associations Professional Strategy 169

CauseVox

OCTOBER 10, 2024

You can use tools like surveys, interviews, or data analytics to understand this (more on that below). Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 94

Social Media Media Tips Social 94

Tableau

MARCH 3, 2021

At Tableau, we believe in the power of data to make informed decisions. We have made self-service visual analytics ubiquitous, and we make it easy to analyze your data, wherever it may be. Introducing the Data Repository. They don’t know what data exists or where to find it. Kristin Adderson. March 3, 2021.

Data 111

Data Demographics Analysis Tag 111

Association Analytics

AUGUST 7, 2024

Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Pillar: Membership Growth and Engagement What to track?

Associations 169

Associations Track Report Metrics 169

Association Analytics

SEPTEMBER 23, 2024

Watching the shifts in engagement between these age groups, between demographics any any number of other subsets of your membership, is paramount and can teach so much to the staff, if they’re looking. It even creates new segments of outreach – not of traditional demographics, but of behaviors and needs themselves.

Change 169

Change Associations Demographics Track 169

Fast Company Tech

MARCH 18, 2025

These new channels gave marketers new access to real-time data, requiring more resources to be successful and leading to increased scrutiny of how they were using those resources. With increasing numbers of data and channels, there were limitless ways to target customers, and lots of wrong answers.

ROI 80

ROI Channel Measure Metrics 80

Tableau

DECEMBER 14, 2020

The silver lining is at the heart of digital transformation and adaptability is data. . The visualized data will address common but nagging issues like in-stock position and product availability, online customer journey, competitive pricing, supply chain optimization, and loyalty program analysis, among others.

Data 108

Data Analysis Analytics Site 108

sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. So, how do healthcare organizations overcome these data silos?

Integration 104

Integration Data Nonprofit Causes 104

.orgSource

JULY 22, 2024

More fortunate groups avoid meltdowns by using data to predict future scenarios. Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement.

Associations 221

Associations Leadership Exercise Phase 221

.orgSource

FEBRUARY 6, 2023

All SCCM’s data sources are connected—bringing together transactions, committee assignments, email communications, website, and more. SCCM can focus investment in its most important customers, see patterns in demographics, and respond with changes in pricing or adjustments in strategies.

Experiment 44

Experiment Marketing Game Gartner 44