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According to Wikipedia … “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential constituent bases. Up from roughly 50% in the previous year. What’s content marketing? Am I right?
It's locked in whitepapers, policy briefs, and fact sheets. David zeroed in on two relevant data points to tell the story - the number of hours Americans spend watching TV in a year, and the total combined man hours needed to create all of wikipedia: 4. It's hidden away in project output reports and research excel files.
According to Wikipedia, content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers (or donors, volunteers, etc. What is Content Marketing? inserted by me).
It's locked in whitepapers, policy briefs, and fact sheets. David zeroed in on two relevant data points to tell the story - the number of hours Americans spend watching TV in a year, and the total combined man hours needed to create all of wikipedia: 4. It's hidden away in project output reports and research excel files.
It's locked in whitepapers, policy briefs, and fact sheets. David zeroed in on two relevant data points to tell the story - the number of hours Americans spend watching TV in a year, and the total combined man hours needed to create all of wikipedia: 4. It's hidden away in project output reports and research excel files.
According to Wikipedia content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers (or donors, volunteers, advocates, etc. What is Content Marketing? inserted by me).
If I made the comparison to Wikipedia, would that be directionally correct? You’re building a sort of Wikipedia backend of labels that people participate in? We looked at Wikipedia as a source of inspiration for how you can build a set of mechanics that can allow a community to thrive. There was just a whitepaper.
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