The MatrixFiles

SEPTEMBER 27, 2021

We all know that video rules. Check out these amazing video statistics from 2021. . Teri Carden , the conference organizer and CEO of 100Reviews , uses video to promote her meetings and make them feel special. Check out the video promo page. In typical Teri fashion, the video was fun, authentic and super helpful.

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Conference Video Nashville Fun 246

Association TV

DECEMBER 1, 2020

The same applies for your video project; your choice of song gives you the power to influence the way your audience feels. cue in evil laughter* But seriously, music can be a critical component in developing the tone of your videos. Well, it’s because they want to evoke a specific feeling or vibe with every selected tune.

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Music Video Develop Impact 293

NonProfit PRO

JULY 1, 2022

In his latest blog, Duke Haddad talks about how he learned a long time ago that video is vital to nonprofit storytelling to educate prospects, donors, and other constituencies by showing the impact a nonprofit makes on a community.

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Video Story Storytelling Nonprofit 242

NonProfit PRO

DECEMBER 15, 2021

Host Mark Becker is joined by Joel Resnik, chief revenue officer at Gather Voices, in this episode of The NonProfit Voice Tech Series where they examine the power of video to tell your nonprofit's story, and even how beneficiaries and supporters can assist these efforts through user-generated content.

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Voice Video Storytelling Nonprofit 279

.orgSource

JULY 3, 2023

Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. The cost and effort needed to create a video are significantly reduced.

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Video Communication Create Strategy 221

NonProfit PRO

OCTOBER 6, 2022

Click to view the video demo and download a free Bonfire Basics PDF. Bonfire is a free t-shirt fundraising platform with features built specifically for nonprofits that lets you sell shirts promoting your cause without ever leaving home. Supporters have a new way to donate while showing off how connected they are to your mission.

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Video PDF Fundraising Nonprofit 246

Wild Apricot

NOVEMBER 10, 2022

Fundraising videos build your case for support, providing viewers with an in-depth look at your organization and inspiring them to take action. It’s no surprise, then, that 57% of people who watch fundraising videos go on to make a donation.

Video 208

Video Donation Fundraising Create 208

Association TV

OCTOBER 19, 2021

Stop the presses!

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International Video Press Product 293

NonProfit PRO

NOVEMBER 15, 2024

Video advertising provides an accessible, emotionally engaging way to do so. Nonprofits must convey complex global issues in a way that connects with supporters.

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Video Impact Global Nonprofit 130

Association TV

NOVEMBER 9, 2021

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Associations 216

Associations Video Content Education 216

Nonprofit Tech for Good

AUGUST 1, 2021

Their text-to-donate keyword is given verbally, is superimposed as a graphic on the video and the text-to-donate keyword is in the caption to the video: Of course not everyone has access to national celebrities, but it doesn’t have to be someone like Jimmy Kimmel to work. The video is short and simple.

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Social Media Donation Campaign Share 328

Nonprofit Tech for Good

APRIL 27, 2023

The tools include a Donate button for pages, posts, and live videos as well as peer-to-peer Fundraisers. The tools include a Donate button for profiles, reels, and live videos as well as peer-to-peer Fundraisers. Video & Video Editing 1. Meta pays all processing fees for eligible nonprofits. See also Piktochart.

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Digital Marketing Tools Resource 347

Nonprofit Tech for Good

SEPTEMBER 3, 2020

A quick and simple video from your organization’s leader is a personal touch that tells your story. They can broadcast the video right from their laptop web camera. Take it a step further and do a personal video every day of your virtual event. Once you have done one video, you can do two or three just as easily.

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Virtual Broadcast Fundraising Video 333

Association TV

MARCH 16, 2022

Okay so not every piece of content marketing, blog post (cough) or video can be a Tarantino-esque passion-laden thrill ride. This is a great example of what we call a microlearning video. If you’re putting out a video to promote your event, does the viewer need to know every last speaker on your docket? Feels good, doesn't it?

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Content Create Headline Lithium 294

Nonprofit Tech for Good

NOVEMBER 11, 2022

You’ll need to have the spot produced professionally if you don’t have someone on your team who can edit videos and provide at least a.mov or.mp4 file. That way they can put a face to a name, put in a good word for your nonprofit, and see if there are alternative PSA options such as loading the video onto their website or social media. .

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Public Service Script Oregon 325

Association TV

DECEMBER 21, 2021

Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members? No, this isn’t some shady video-based, get-rich-quick scheme. To boil it down: bad video programming is a cost center. Good video programming is a value center.

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Content People Create Video 296

NonProfit PRO

APRIL 13, 2022

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .

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Mail Video Generation Money 287

Nonprofit Tech for Good

APRIL 20, 2020

According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog. 82% prefer live video over traditional social posts. . For example, if you’d like to see 10,000 views on each video. 100 (approx 10k views per $.01).

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Raise Fund Phase Audience 331

Association TV

OCTOBER 5, 2021

There are a few different paths you can take to produce video content for your association or business. Freelancers, marketing agencies, production studios, recent communications grads with a DSLR and a twinkle in their eye are all fantastic options.

Associations 277

Associations Product Video Content 277

.orgSource

SEPTEMBER 8, 2021

He edits the mumbles out of podcasts and makes people look better on video than they do in person. Laird Crawford has straddled the virtual and in-person worlds for some time now. Over the last 25 years, Laird’s company, Ian Ryan Interactive, has been my go-to for audio-visual success. You can probably guess that in […].

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Podcast Advice Tech Audio 362

Nonprofit Tech for Good

JANUARY 19, 2021

You can remove significant technical challenges by having a single video with all your elements combined – even your “live” host. This allows you to hit play on a single video when it’s crunch time. The guests in the interview were featured in the video and it added a wonderful continuity to the whole event.

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Virtual Hosting Lesson Learning 331

Nonprofit Tech for Good

MAY 22, 2020

You’ll need a livestream platform for your virtual event if you are going to broadcast videos, live presentations, a combination of both, or if you want to pre-record a presentation but still make it appear live. YouTube and Vimeo offer the option to provide a passcode to watch live or a video on their platform. Streaming Platform.

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Virtual Tech Fundraising Broadcast 328

Nonprofit Tech for Good

NOVEMBER 10, 2024

Post photos and videos of team members, events, program activities, and volunteers to give followers an inside look at the organization’s efforts. Cell phone photos and videos often perform better than professional-quality images because they feel more relatable. TikTok: Focus on short, engaging video content.

Digital 322

Digital Community Build Social Media 322

Nonprofit Tech for Good

JANUARY 24, 2021

Keep the momentum going with these creative donor engagement ideas you can apply to your 2021 fundraising strategy: 1) Get personal with gratitude via thank-you videos. Now your team can boost your open rates to 37% just by adding video! The form of media that gets the most engagement on social is video.

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Donor Ideas Social Social Media 334

Association TV

JUNE 1, 2021

Millennials and younger people who are now joining associations, demand access to their content digitally, in bite-size pieces and preferably in video format. Magazines were the primary vehicle for association content up until about 20 years ago, but readership has been in steady decline for the last two decades.

Associations 353

Associations Digital Content Studies 353

Nonprofit Tech for Good

MARCH 26, 2020

The rise of the livestream, combined with the growing popularity and widespread appeal of video games, has created an attractive new opportunity for charities — gaming fundraisers. These events are an exciting new kind of fundraiser in which gamers raise money for charity by livestreaming themselves playing video games.

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Game Raise Donation Fundraising 293

Nonprofit Tech for Good

DECEMBER 28, 2020

1) Video Conferencing. Therefore, choosing the right video conferencing platform is an operational necessity. Along the way, nonprofits need a service that offers a low barrier to entry, prioritizes user experience, and provides exceptional video and sound quality. Recommendation ?

Product 325

Product Software Effective Calendar 325

Nonprofit Tech for Good

OCTOBER 12, 2023

Use interactive media, like video As social media grows, the type of content favored by algorithms changes to match what is getting the most engagement. Recently, that shift has favored video content. Posts featuring videos get more clicks, making video content a must for your Giving Tuesday social media strategy.

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Social Media Content Media Giving 328

Nonprofit Tech for Good

JANUARY 13, 2020

Create a special video from your executive director, staff, board members or even a beneficiary featuring a heartfelt thank you for donating and emphasizing one call-to-action. This video does not need to be a costly production, but a genuine acknowledgment. Your CTA can be any of the aforementioned ideas.

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Action Donation Mobile Social Media 334

Association TV

JANUARY 4, 2022

Say you’re an association for retail stores and you want to have 12 videos released; plan out your topics. Whatever it is, you can arrange to have them drop by and answer some questions to make into videos for members to watch throughout the year. Creating a high-powered content calendar for associations works the same way.

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Content Marketing Calendar Interview 288

Nonprofit Tech for Good

JUNE 13, 2019

This video from Candid provides easy-to-follow best practices for raising more money online. Chock full of actionable tips and helpful resources, the video will help you land your ideal position in the nonprofit sector. In this eight-minute video, Whole Whale provides 48 examples of fundraising campaigns that really work.

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Course Professional Free Online 272

Association TV

MAY 18, 2021

When deciding to incorporate video into your content strategy, most associations approach the idea with a departmental and transactional mindset: Member services needs a member testimonial for a new product offering. Events needs a sizzle reel for the annual conference. Education needs a save-the-date for a seminar they are holding.

Content 295

Content Calendar Create Education 295

Nonprofit Tech for Good

JULY 13, 2020

1) Water.org provided followers with video content on how the work of Water.org is directly tied to preventing the spread of COVID-19. Video collaboration with Sony artists Marc Scibilia and voice over by Water.org co-founder Matt Damon. Watch Video.

Social Media 336

Social Media Content Media Social 336

Nonprofit Tech for Good

NOVEMBER 1, 2020

6) Use video and live streaming for storytelling. While photos can be fun, videos create a more visceral experience and will create a more powerful memory. Videos also tend to be easier to share, letting you get a lot of views onto your content. Collaborate with popular people in your niche.

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Social Media Associations Media Social 336

Nonprofit Tech for Good

JUNE 24, 2021

Or maybe watch a live video on Facebook? Date: Tuesday, August 24, 2021. Time: 1pm EDT / 10am PDT. Presented by: Dana Bakich , Founder of Positive Equation. Cost: Free. Did you scroll through content on Instagram today? Ever wonder what made you pause on that post, hit like to engage, or donate?

Social Media 356

Social Media Data Free Media 356

Nonprofit Tech for Good

JULY 2, 2020

You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page. You should also create a mixture of photo and video content. These two content types have their own advantages and disadvantages.

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San Diego Fundraising Influence Profile 331

NonProfit PRO

JUNE 27, 2023

Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.

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Awareness Conversation Organization Stream 264