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Understanding Digital Tracking

Byte Technology

Nearly everything can be traced and tracked, from cell phone records to ATM withdrawals. For online marketers, there is customer behavior digital tracking. It presents itself in the form of permission-based tools, such as device IDs, cookies, Geo-location, and IP mapping. What You Need To Know About Digital Tracking.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! The service provides analytics and easy integration with multiple third-party tools.

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8 Grant Research Tools for Nonprofits

Nonprofit Tech for Good

GrantStation offers a variety of grant writing tools (in addition to their database of funding opportunities) to help nonprofits secure grant awards. Instrumental is an online database of grant opportunities that matches nonprofits with the right funders and then enables nonprofits to efficiently track and manage their grants.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? How Conversion Tracking gives Google Grantees an Edge.

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Beyond the Mailbox: Uncovering the Power of Direct Mail Tracking

DonorPerfect

In today’s digital age, direct mail campaigns remain a powerful tool for nonprofits to connect with donors and drive contributions, especially during critical periods like year-end fundraising.

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Casebook PBC Empowers Nonprofits With New Funding Tracking Feature

NonProfit PRO

Casebook PBC unveiled its Funding Sources Tool to streamline critical case management data for easier funding reporting and transparency.

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