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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. My team at Tectonic Video wanted to find out.

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Instagram will no longer let adults message teens who don’t follow them

The Verge

The app has banned adults from direct messaging teenagers who don’t follow them and is introducing “safety prompts” that will be shown to teens when they DM adults who have been “exhibiting potentially suspicious behavior.”. New safety prompts will appear when teens DM adults who have exhibited “suspicious behavior.”. Image: Instagram.

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TikTok teens’ latest passion is enterprise software

The Verge

Five days into the new year, and TikTok’s hottest 2021 trend is teens using enterprise software to go viral. As if the coronavirus pandemic hadn’t already blurred the lines between work and home enough, students and teens are going viral on TikTok after making Notion boards that mimic teen Tumblr feeds.

Teen 109
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Understanding teen gaming: The positive, negative, and complex realities

TechSpot

The think tank recently surveyed 1,423 US teens between the ages of 13 and 17 about their video game habits, and came away with some interesting findings. Read Entire Article

Teen 101
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YouTube claims first-ever lead over Netflix in teen viewership

TechSpot

Investment bank Piper Sandler's 46th semi-annual Generation Z survey of 9,193 US teens (via CNBC) shows that participants spend 29.1% of their daily video consumption time on YouTube. Netflix was a close second at 28.7%. The Google-owned service took its first-ever lead thanks to a small rise since the Spring. Read Entire Article

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The Nonprofit’s Guide to TikTok

Nonprofit Tech for Good

TikTok is a social media platform that allows users to generate 15-second videos and host live streams. At first, the ability for users to quickly gain fame through their videos is what made the app so appealing to teenagers, but for-profit companies caught wind of the speed at which content could go viral and wanted to get in on the action.

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OpenAI's Sora AI shapes Washed Out's newest music video

TechSpot

The four-minute music video features a series of sequences depicting the lives of an unnamed red-haired woman and a dark-haired man in a relationship. Starting in their teens and progressing through adulthood, the video's main characters are portrayed at various life stages, from teenagers on a school bus to adults.

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