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In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. You can learn more about content tagging and taxonomy in this blog.
Having a good social media work flow also depends on another practice area “Listening” and the specific indicator of brand monitoring. You can see the relationship in the whitepaper “ play book ” from Radian 6, a monitoring platform. Image from Steve Heye. So, how exactly do you craft one?
Digital Skillsets: An Imperative for Today’s Nonprofit Leaders — a whitepaper describing what skills executives need and how those connect to organizational effectiveness (free but requires you to provide contact info).
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