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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. You can learn more about content tagging and taxonomy in this blog.

Analytics 169
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Does Your Nonprofit Have A Social Media Work Flow?

Beth's Blog: How Nonprofits Can Use Social Media

Having a good social media work flow also depends on another practice area “Listening” and the specific indicator of brand monitoring. You can see the relationship in the white paper “ play book ” from Radian 6, a monitoring platform. Image from Steve Heye. So, how exactly do you craft one?

professionals

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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

Luckily, those steps are pretty easy to identify and take, even if the work involved can be a bit of a lift.

Content 169
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Developing staff technology skills in your nonprofit

NTEN

Digital Skillsets: An Imperative for Today’s Nonprofit Leaders — a white paper describing what skills executives need and how those connect to organizational effectiveness (free but requires you to provide contact info).

Skills 88