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Candid updates its taxonomy with community input 

Candid

Earlier this month, Candid released a new version of its taxonomy, the Philanthropy Classification System (PCS). What are the benefits of Candid’s updated taxonomy? New organization types will facilitate more nuanced analyses of funding and other trends. What does it take to update Candid’s taxonomy?

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To Get Close to Members, Follow MarTech Trends

.orgSource

Instructions, such as a style guide and taxonomies, are part of this process. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. These are three interwoven trends that are currently in my sites. But ongoing inter-organization communication and dialogue are even more important.

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Open for comment: Proposed changes to Candid’s taxonomy

Candid

All this work would be significantly more difficult if it weren’t for Candid’s taxonomy, the Philanthropy Classification System (or PCS). A taxonomy is simply a system of classification, or a way of organizing things. This year, Candid is updating its taxonomy. program support, general support, advocacy); transaction type (e.g.,

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How to Use Data to Drive Your Content Strategy

Association Analytics

Organize or create a taxonomy for your content. If you don’t have a taxonomy in place, we suggest you implement one that is association-wide. This will only work if taxonomy and tags are uniform. When a solid taxonomy is implemented correctly, it can improve your site’s SEO. Follow industry trends.

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A crash course on trends analysis using Candid’s Foundation 1000 data set 

Candid

One of the most common reasons people analyze Candid’s grant data is to understand year-over-year giving trends in the sector. So, you may be surprised to learn that when we do trends analyses at Candid, we often don’t start with our full data set. Be aware that it takes time to see trends. private and community foundations.

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A Lightweight Framework for Building An Association Data Strategy

Association Analytics

Also, take a look at what other associations are doing, what others within your community are focusing on, or even what industry partners are seeing as trends. Get specific so you can fill in the details with small, achievable steps.

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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. You can learn more about content tagging and taxonomy in this blog.

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