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Study: Nonprofits Hospitals Worth 10X of Tax Foregone

The NonProfit Times

A study by accounting and consulting firm Ernst & Young (EY) was commissioned by American Hospital Association for the year 2020, the most recent period for which complete comparable community benefit information is available for nonprofit hospitals.

Studies 59
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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email. You can do this with a survey that makes this question optional.

Personal 328
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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

The Millennial Impact Project studied why donors across generations start giving. The Seven Faces of Philanthropy was a groundbreaking research study published in 1994 that has since been updated and is still relevant today. Conduct online donor surveys. What has Research Shown About Why Donors Give?

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NTEN Case Study: From Drupal to WordPress

NTEN

With WordPress, we were able to find an existing and fully tested integration that we could build on top of. Website survey – we have a survey live on the site now. Usability testing – we will be doing a lot of usability testing over the summer and early fall. case study drupal Web Sites website design wordpress'

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“Survey Says” VS. Research

Achieve

Survey says!” The premise of the game, as you may recall, was a competition between the members of two families to see which family could more quickly and accurately guess the results of survey questions. by both the contestants and the survey respondents. by both the contestants and the survey respondents.

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Upturn In Trust For Nonprofits, Softness In The Numbers

The NonProfit Times

Just two of the 16 silos tested were in positive numbers. When comparing 2024 to 2020, which also was a presidential election year, all four areas tested in the polling were in negative numbers with private foundations taking the largest hit at 17 points from 2020.

Poll 59
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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Conduct A/B testing. A/B testing is the process of creating two different versions of a marketing campaign (in this instance, a web page) to determine which version is more compelling for your audience. You can conduct A/B testing by creating slightly different versions of important web pages like your homepage or donation page.

Tips 59