The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
Emotional stories of beneficiaries. But if you tell a story that makes viewers feel afraid or sad, expect more comments than shares. Think about a story that your nonprofit can tell about one of your beneficiaries. Now consider all of the different ways you could tell that story, including narrative voice, structure and imagery.
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