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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

Policy 246
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New Google and Yahoo Standards for Email

M+R

Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. Now here’s the bad news: if you don’t get on board with the new requirements, you’re likely to see your emails going to spam.

Yahoo 105
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Lame spam of the day: self-identified spam

Robert Weiner

This message didn't come from my anti-spam software and my ISP says it didn't come from theirs. Sender: ³¯«É·ì (cyzwjchbxx@yahoo-inc.com). Subject: **SPAM ** Re: µ¹.§A¤£°µ§@ª½±µ-»ù¨C¤ù¥u­n26¤¸. Text: Spam detection software, running on the system "nas", has. identified this incoming email as possible spam.

Spam 100
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Lame Spam of the Day: willing to invest.

Robert Weiner

I'm charmed by the tortured grammar in this spam. But would it have been too hard to at least make the sending email address (@gmail) match the reply-to address (@yahoo)? Sender: Robert Grant (robertgrantinvest3@gmail.com). Subject: willing to invest. Text: Top of the day to you. interest.

Spam 112
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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. It’s estimated that Gmail and Yahoo represent 32.2% Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes.

Yahoo 91
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Lame spam roundup

Robert Weiner

Here's a random selection of strange and/or lame spams I've received recently. This one may not be spam, but I'm not going to click and find out. Sent from Yahoo! Yes, the hyperlink was the first line of the spam, and points where it says it does. 1: I got several of these. Unfortunately, no umbrellas were included.

Spam 112
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Missing the Mark: Why Legitimate Emails Head Right for the Spam Folder

Byte Technology

Upon further examination the recipient discovers it got automatically dropped into their spam folder. Another type of automatic email sifting is called Bayesian Filtering, which utilizes statistical analysis to “learn” what spam looks like. To begin, follow some simple steps.

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