ASU Lodestar Center

NOVEMBER 1, 2017

What does a successful web engagement look like from a client’s perspective? First, let me explain what I mean by a ‘Web Engagement’. This may sound like a no-brainer,but, the digital world is full of larger than life personalities and sometimes these personalities clash. How about from the perspective of an agency?

Web 40

Web Tips Articulate Project 40

CauseVox

MAY 9, 2023

If this sounds familiar, then we’ve got some good news. This model was developed by Open AI and is one of the few language models to pass the Turing Test. ChatGPT can create natural-sounding responses to virtually any prompt due to its reliance on deep-learning. We’ll show an example of this in the next section.

Examples 91

Examples email Communication Language 91

Gyrus

MARCH 15, 2024

Modern and High-End LMS uses Case Scenario to Boost eLearning Benefits One very effective way to identify whether the LMS that you are considering buying is suited for your organizational needs is to test its response to various use-case scenarios that would crop up in your organization.

Learning Management 52

Learning Management System Learning Management 52

Byte Technology

MARCH 11, 2016

Too often, Craft notes, organizations stick with one “property” on Analytics but don’t allow for at least three separate views: a main view, a test view and a raw view. This might sound pretty obvious, but it’s amazing how many e-commerce sites (and really, doesn’t a nonprofit need to operate, at least in part, as a business?)

Analytics 100

Analytics Google Digital Marketing 100

Amy Sample Ward

FEBRUARY 11, 2011

I come across so many great conversations, ideas, and resources all over the web every day. In response, Katya Andresen, COO at Network for Good, commented, “Taglines are a great test of your strategy. Here are some of the most interesting things I’ve found recently (as of February 11th).

Web 105

Web Paypal Influence Teen 105

Tech Soup

JULY 7, 2009

It's a free tool that allows you to test how different versions of the same web page perform. Optimizer where you tell it what the test pages are and what the conversion page is (such as the "thank you" page if you're testing your donation process). Go forth and test! Tags: Web Building.

Web 43

Web Test Instructional Instruction 43

Byte Technology

DECEMBER 1, 2015

Indeed, with the Internet now funneling so much information into our brains on a daily basis it’s easy to get lost in the cacophony of the web and the short attention spans it’s created. It may sound antiquated given the virtual world we live in, but lots of people still want to pick up the phone, drop by your offices or mail in a donation.

Profit 100

Profit Websites Brain Attention 100

Byte Technology

SEPTEMBER 13, 2016

Do this by checking the boxes labeled “Update Themes” or “Update Plugins,” but be sure to back up your site first in case there are any unforeseen problems, and always test everything immediately after the update to verify that all is working well and correctly.

WordPress 100

WordPress Site Plugin Script 100

Media Cause

AUGUST 25, 2022

While the gain may sound small, it still indicates strong, even growing, interest in Giving Tuesday. Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. Data Commons estimates that 35 million U.S.

Action 52

Action Campaign Trend Tips 52

Byte Technology

AUGUST 22, 2017

It may sound scary and a bit daunting, but consider adding a content and SEO “audit” to your list of regular maintenance tasks. But if you’re really worried, put your WordPress site into “maintenance mode” or run tests during your low traffic times.

Plugin 100

Plugin WordPress Images Library 100

NTEN

APRIL 30, 2015

As NTEN's Web Developer, Dan will be diving straight into the deep end during our website redesign process; he will also be focused on the planning, development, configuration, integration, and testing of new and existing web-based systems. I was lucky that our web team was not only top notch, but also willing to mentor.

NTEN 36

NTEN Interview Web Develop 36

The Science Behind Engaging your Supporters

MAY 15, 2019

The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. And honestly, 1% growth is not as scary as it sounds. If you haven't yet had time to dig into the full report, here are some of the top highlights that we think are important for nonprofits to know: 1.

Benchmark 81

Benchmark Digital Report Learning 81

Media Cause

FEBRUARY 12, 2024

The search platform itself states, “Google uses automated ranking systems that look at many factors and signals about hundreds of billions of web pages and other content in our Search index to present the most relevant, useful results, all in a fraction of a second.” Reminder: you’re writing for humans, not search engines.

Search 59

Search Alternative Social Social Media 59

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. A 25% increase is recommended for your first year.

Track 217

Track Mobile Media Fundraising 217

Get Fully Funded

MARCH 4, 2021

Would Your Nonprofit Benefit From Additional Web Traffic? You might be thinking “Why wouldn’t we benefit from additional web traffic?” As a powerful marketing tool, you’ll benefit from making web design decisions with the Grant in mind. The primary function of the Google Ad Grant is to generate traffic to your website.

Grant 52

Grant Google Nonprofit Skills 52

Tech Soup

OCTOBER 4, 2012

The panel featured Jonah Sachs, the creative director of Free Range Studios , which is a film studio that makes web videos for social and environmental change groups. Jesse Shapins, the other panelist, is the co-founder of Zeega , an open-source web application. Want to learn more about telling your story on the web?

Storytelling 62

Storytelling Digital Conference San Francisco 62

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. A 25% increase is recommended for your first year.

Track 184

Track Mobile Media Fundraising 184

sgEngage

JUNE 20, 2023

Of course, as you already know if you’re actively working to keep your organization compliant, this can be more complex than it sounds. Software compliance is critical guide to ensuring that you are following these laws and standards in a digitally driven world. Legislation grows increasingly rigorous each year.

Software 83

Software Question Law Data 83

Bloomerang

FEBRUARY 1, 2023

Google Optimize — Top Fundraising App for A/B Testing Google Optimize allows organizations to test different website variations to best appeal to the expectations of their audience. Google Optimize powers the Firebase app, which allows you to bring this A/B testing on the go. Split URL testing. User permissions.

Org 81

Org Raise Tools Help 81

Care2

AUGUST 12, 2012

Your web traffic, sign up rates, media coverage, and donations level out pretty quickly. Sound familiar? A/B testing. Use A/B testing to test subject lines, graphics, donation landing page forms, etc. But once the marketing has stopped, everything goes back to normal. Do a homepage hijack. Campaign updates.

Campaign 71

Campaign Support Strategy Contest 71

Tech Soup

APRIL 27, 2015

When journalists add the suffix "-geddon" to an event or trend, you can usually be assured that it's not nearly as disastrous as it sounds. Sites that do pass the test get the "mobile-friendly" stamp of approval (really — see screenshot below) and appear toward the top of search results.

Yahoo 36

Yahoo Mobile Google Search 36

Nonprofits Source

NOVEMBER 3, 2017

Web crawlers scan the internet indexing websites and following any linked resources it has access to. By optimizing your website’s content for search engines, you make it easier for their web crawlers to understand your content and the topics you write about. While this may sound overwhelming, don’t let it discourage you.

Beginner 91

Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2017

Simultaneously, a sound (digital) strategy can be the biggest driver of “we-care” in the organization. Sound familiar? But it’s something you can test with any aspect of an organization to help set healthy boundaries and stop doing the stuff that a) doesn’t contribute to the impact, and b) burns you out.

Exercise 68

Exercise Strategy Storytelling Digital 68

Connection Cafe

SEPTEMBER 30, 2020

With this sharp rise in web traffic and a growing expectation for innovative eCommerce experiences, online donation pages need to keep up or risk getting left behind. If it sounds simple, that’s because it is! Just like with any new strategy you implement, don’t be afraid to do some testing to find the perfect balance.

Donation 27

Donation Online Track Benchmark 27

Whole Whale

DECEMBER 11, 2022

These acts mimic the standard set by the European Union with GDPR and many of the policies will sound familiar. There are also multiple bills moving through legislature in no less than 25 other states and the federal government ( COPRA ) that could become law in 2020. What is weird is that these acts begin to treat U.S.

Law 52

Law Digital Guide New York 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

That training was either expensive or a hodge podge of low cost webinars and free video tutorials available on the web. It sounds like they have adapted the Khan Academy model. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use.

Analytics 108

Analytics Google Digital Free 108

Care2

JANUARY 20, 2015

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. Social Networking Trends Video Web 2.0'

YouTube 28

YouTube Video Facebook Cisco 28

Tech Soup

FEBRUARY 5, 2013

At the risk of sounding like Captain Obvious, getting the help you need starts with something very simple. Perform a Simple A/B Test. A/B testing is comparing two (or more) variations of the same content to determine which one performs better. Try testing online fundraising elements like your donate button.

Online 58

Online Fundraising Test PDF 58

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

We also know that the distance separating the web and television is narrowing. Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. You might think of Facebook as an important social network, but it is now also the third most popular video site on the web.

Video 107

Video El Salvador Donation Fundraising 107

Nonprofit Tech for Good

AUGUST 12, 2022

On the web, this means that when a site is accessible, anyone can use it without difficulty. Unfortunately, even though there are guidelines available for web developers to build accessible websites, there are many sites that are difficult for people with disabilities to use. In theory, it sounds great! About the Author.

Plugin 274

Plugin Widget Accessibility Guidelines 274

Achieve

JULY 2, 2019

This sounds so obvious, but not planning ahead is easily one of the most frequent mistakes I see organizations making. Or if you are limited on web/email data, try retargeting segments who have engaged with you on social media. Test-and-learn. Hint: If monthly sounds daunting to you, at least try to organize quarterly reports.

Social Media 52

Social Media Media Hints Social 52

Forj

MAY 18, 2021

Interview invitations are templates customized so they sound like you wrote every one. – should be able to connect with a member of the video interviewing platform’s support team for a test interview to make sure everything is set up for a successful interview before “the real thing” begins.

Interview 36

Interview Video Skype Webex 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

Moderate Approach: Understand the argument for an early investment but will also insist on a sound cost/benefit analysis when new ways of doing things are not yet fully proven. Some have seen some early benefits of getting web site traffic. Wait for maturation?

Google 119

Google Change Social Adopt 119

Classy

JULY 14, 2021

Some of the tasks you’ll want to cover during this portion of pre-production include: Proper testing of the virtual platform you will be using to make sure your team is comfortable with it, and that you avoid day-of surprises by discovering bugs or workarounds in advance. You can think of pre-production as a big dress rehearsal.

Virtual 105

Virtual Professional Marketing Fundraising 105

NTEN

JULY 13, 2009

We're going to make sure our site architecture is sound before we worry about making it purty. We're going to conduct live testing of the wireframe at the Bridge Conference , so if you're going to be there, please stop by the NTEN table, chat with Holly, and help us continue the process. The story so far: We started with a card sort.

Map 36

Map Site PDF Flash 36

.orgSource

JULY 17, 2023

The people who are closest to this technology have already sounded an alarm,” Amy said. Often copywriting, campaign planning, media buying, and web management are all assigned to the same over-extended staffer. Copywriting, campaign planning, media buying, and web management may all be assigned to one over-extended staffer.

Model 221

Model Language Images Associations 221

Nonprofits Source

SEPTEMBER 1, 2017

We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement. What do you think about when you hear the word web design? While this all sounds great, running a successful campaign doesn’t happen overnight.

Marketing 69

Marketing Strategy Online Adwords 69