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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

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Navigating The Rest of 2024: Digital Strategy in An Election Year

Forum One

So, how should you adjust your digital strategy over the next few months? You may also face restrictions on where and how you can invest your marketing dollars due to both competition and rules imposed by social media companies in the lead-up to Election Day. Find a way to connect one-on-one with audience members. Let’s chat.

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6 Strategies to Boost Donation Revenue for Your Nonprofit

Get Fully Funded

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Instead, show supporters that you care about them as individuals by adding these strategies to your email marketing approach: Create donor segments.

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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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Beyond Survival: Post-Disruption Nonprofit Digital Strategy

Bloomerang

Faced with existential crises thanks to the pandemic and the social upheaval of the past year, businesses of all stripes (nonprofits included) went into survival mode. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. These are all great adaptive strategies, but now what? .

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Multichannel Marketing for Live Auctions: Strategy Playbook

Nonprofits Source

Each of these guidelines will impact your marketing approach, so taking the time to carefully define them upfront helps immensely and will result in a more effective strategy. If you sent post-event surveys to attendees, review that data as well. You’ll need a central digital hub to anchor your live auction marketing strategy.

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Beyond Survival: Post-Disruption Nonprofit Culture Strategy

Bloomerang

This nonprofit culture strategy post is part 3 in a 3-part series. Let’s move now to the third and final pillar: nonprofit culture strategy. . Pillar #3—No More Othering: Your Nonprofit Culture Strategy in 2021 and Beyond. For me, a culture based on “love of humanity” is a no-brainer within a sector focused on social benefit.

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