Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

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Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2010

The Foundation Center released a report that documents the usage of social media tools by foundation executives based on survey responses from 73 members of the Center’s Grantmaker Leadership Panel. in philanthropic work, and highlights the social media activity of two “power users&# in the field.

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Social Media Foundation Studies Media 102

TechImpact

FEBRUARY 18, 2014

Because of all the uncertainty and danger, we’ve provided you 10 social media stats to help you conquer the social media frontier. According a Pew study , 73% of U.S. online adults now use social networking sites. We Are Social says, roughly one-third of the world’s population is now online.

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Social Media Stats Media Social 154

Nonprofit Tech for Good

JUNE 26, 2017

43% of 7-13-year olds feel that school violence/shootings will have the biggest impact on their generation, overriding the invention of social networking and the election of the first Black President. [ Gen Z believes that is climate change biggest challenges facing the world in the next decade. 63% favor solar energy.

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Social Media Nonprofit YouTube NGO 266

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. The results of two new research studies about nonprofits and adoption of social media were released this week. Measure social media with key metrics for visibility, engagement and advocacy .

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Social Media Survey Adopt Media 95

Nonprofit Tech for Good

MARCH 12, 2017

LinkedIn is a social network for professionals and it reflects well upon a nonprofit employee and the nonprofit they work for when their staff have well-written, active LinkedIn Profiles. 8) Allow staff to link to their LinkedIn Profiles in their online bios on your website.

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Communication Online Tips Nonprofit 249

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2010

While we've used traditional research methods, including a survey of 720 Challenge Participants and interviews, we are facilitating “Conversational Case Studies” that explore best practices in integrating social media with fundraising campaigns by the America’s Giving Challenge (AGC) winners. What techniques are you using?

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Case Study Social Media Conversation Studies 89

NTEN

APRIL 10, 2012

As you may have heard, we released the 2012 Nonprofit Social Benchmarking Report at the NTC last week. The study, done in association with Common Knowledge and Blackbaud, has a lot of great insights into how the nonprofit respondents use social networks. But we do have a webinar coming up on that , too.

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Social Network Network Social Nonprofit 65

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis.

Associations 174

Associations Leadership Content Benefit 174

Care2

DECEMBER 4, 2013

A couple of recent studies reveal some of these answers, but unfortunately they are contradictory. The Nonprofit Times cited a study during the 14 th Annual Symposium for Nonprofit Professionals and Volunteers at the Axelson Center for Nonprofit Management that concluded that social media users are quite active with nonprofit organizations.

Social Media 75

Social Media Studies People Media 75

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

My colleague, Alexandra Samuel, has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. Research Studies'

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Social Media Audience Analytics Media 128

Nonprofit Tech for Good

APRIL 27, 2023

Nonprofits can use it to study past versions of their website and to monitor their progress in web design over time. Accessible Social :: accessible-social.com Accessible Social is a free resource hub for digital marketers to discover how to make social media content accessible.

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Resource Tools Digital Marketing 348

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

Note from Beth: As visiting scholar at the Packard Foundation, I'm connecting with other people who are studying and learning about how networks work. A lot of the ideas resonate with using online social networks and social media effectively for nonprofits, especially in the larger frame of movement building.

Social Network 71

Social Network Analysis Network Social 71

Care2

JULY 26, 2013

Millennials are often the target demographic for many nonprofits, as they are known to be the most technologically-savvy with high adoption rates of smart phones, their value of entrepreneurship, and the belief that they can make a local difference, according to the Telefonica Survey. Read more about their findings here.

Global 78

Global Difference North America Studies 78

ASU Lodestar Center

AUGUST 5, 2011

As part of a continuing weekly series, each Friday we invite a nonprofit expert to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. Few existing empirical studies, however, have examined what affects Hispanics' decision to volunteer and what type of organizations they volunteer for.

United States 71

United States Volunteer Survey Research 71

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 10, 2014

It depends on the organization’s objectives and target audiences and often I ask if they have defined their audience and done research on what social channels they are using to get information. Hubspot has released new study on consumer expectations about brands and social media that helps answer this question.

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Channel Social Nonprofit Social Media 135

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The presentation draws from a 2012 survey of the “ Always On Generation ” that provides insights from experts on the benefits and drawbacks of a hyperconnected life and how it is rewiring the young people’s brains. The study and presentation begins with some context. What will the future 2020 be like?

Network 112

Network Social Work System 112

Amy Sample Ward

MAY 6, 2009

| Radical Tech | Fast Company - Allyson Kapin has a great article about women on the web on the Fast Company blog: "Pew studies show that women now outnumber men on the internet–including major social networks like Twitter and Facebook. However, many women in technology and social media still face a digital ceiling."

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Web Open Source Social Network Bookmarking 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking Study by Devon Smith.

Social Media 96

Social Media Benchmark Measure Results 96

.orgSource

AUGUST 28, 2023

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. A social media following doesn’t guarantee that exclusive pedigree.

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Leadership YouTube Audience Professional 221

Amy Sample Ward

AUGUST 16, 2010

." Emergency Social Data Survey Results – americanredcross's posterous – Check out the slides and data from the American Red Cross's survey on Emergency Social Data! A new study by Journalism.org has examined the source of those stories.

Web 132

Web Haiti Bookmarking Participatory 132

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more? Key Benchmarks: How Did Your Nonprofit Measure Up ?

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Advocacy Benchmark Studies Social Media 76

Beth's Blog: How Nonprofits Can Use Social Media

MAY 24, 2011

My colleagues at The Monitor Institute just published a study called “ Disruption: Evolving Models of Engagement and Support ,&# a national study of member-based advocacy organizations. The study was funded by the David and Lucile Packard Foundation, The John S. DISRUPTION: Evolving Models of Engagement and Support.

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Model Support Nonprofit Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. But if you are working with a network of similar nonprofits, doing a more formal benchmarking study can offer a lot of benefits. Take this example comparing nonprofits performance in pinerest.

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Social Media Benchmark Project Global 105

Amy Sample Ward

FEBRUARY 19, 2011

My contribution to the panel is to provide context about the use of social media in emergency and disaster response as well as an overview of some of the tools we saw deployed last year and we may see in the future. Another example of indirect content is that of social networks. Citizen-Powered Response. Costs & Benefits.

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Social Media Disaster Media Haiti 206

Eric Jacobsen Blog

JANUARY 20, 2014

It simply means adding another tool to your toolkit.and tool, when mastered, will help you find and engage customers on Twitter, Facebook, Linkedin and other social networks. Belew''s new book features compelling case studies , and clear and concise instructions on how to master the art of social selling.

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Arts Social Social Network Social Media 77

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 27, 2007

A big hat tip to Nedra Weinreich for a link to this study about nonprofit social media adoption: Nora Barnes and Eric Mattson at U Mass Dartmouth surveyed the 200 largest nonprofits and found that they are adopting social media. tools to pay attention to.

Social Media 50

Social Media Adopt Studies Media 50

Care2

NOVEMBER 17, 2013

While the majority of nonprofit organizations have a social media presence, only 45% of foundations use social media. The Foundation Center surveyed over 1,000 foundations across the U.S. to dig deeper into what’s trending with foundations and social media.

Social Media 77

Social Media Foundation Media Social 77

ASU Lodestar Center

NOVEMBER 17, 2011

As part of a continuing weekly series, each Friday we invite a nonprofit expert to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. My experience searching for Bob is concrete evidence of the helpfulness of various social networking sites (SNS) like LinkedIn and Facebook.

Research 70

Research Social Network Internet Linkedin 70

Care2

MAY 7, 2009

According to a recent social media study conducted by NTEN, Common Knowledge and ThePort, nearly three-quarters of 980 nonprofit professionals surveyed are finally integrating some social networking into their online marketing and communications. Social networking is generating very little revenue. (

Social Media 41

Social Media Studies Facebook Money 41

NTEN

NOVEMBER 8, 2010

To start with, we conducted a survey (tweet tweet!) Social media is a great tool for increasing supporter engagement; a majority of nonprofits have realized this. Our survey showed that 91% of our respondents use Facebook, 63% use Twitter, 45% use YouTube and 35% use LinkedIn, amongst other media. It says that 22.7%

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Trend Technology Nonprofit Gartner 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

3: Social Networking. He said that photo sharing is really social grooming. He went through some recent trends with social networking use. One thing he pointed out that older generations absolutely love social networks because it allows them to connect with people from their past. Sample survey.

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Social Media Digital Mobile Media 117

Care2

MAY 29, 2013

A new study of 244 nonprofit participants by Avectra and NTEN show that nonprofit organizations are either tracking a lot of engagement metrics ranging from email open rates to activity on Facebook or don’t do it all. Check out some of the highlights in their infographic based on survey data.

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Organization Learning Metrics Social Media 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. I have not done this yet. This would be useful to help identify influencers.

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Metrics Benchmark Facebook Experiment 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. The course is about how to leverage networks and social media for learning and impact. 2013: A Year in Social Media.

Social Media 104

Social Media Policy International Social 104

Care2

APRIL 6, 2011

The survey results are filled with interesting data that nonprofits and political campaigns should take into consideration when developing outreach strategies to reach younger demographics. More Survey Results You Need to Know From 18-29 Respondents. 16% said it made less of an impact. In the last 12 months approximately.

Student 74

Student Volunteer Advocacy Houston 74

ASU Lodestar Center

NOVEMBER 30, 2012

highlight current research reports or studies and discuss how they can. Recent research findings by Christopher Einolf and Susan Chambre (2011) provided empirical evidence of the strong influence of both formal and informal social networks on volunteering. Fortunately, over 2,000 adults over 65 years old responded to the survey.

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Volunteer Research Profile Arizona 58