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Your website is the foundation upon which your digital communications and fundraising campaigns are built. How well your nonprofit’s email and social media campaigns perform depend upon how well your website is designed. Below are 10 website design best practices specifically for the nonprofit sector.
Your nonprofit must now assume that the majority of website and blog content you share on socialnetworks is being read on a mobile device and if that content is not mobile compatible, then any attempt to inspire a followerer or fan to donate or get more involved will fail. Their new site is gorgeous. Pew Research Center.
At least 15% of all traffic to nonprofit’s websites now occur on mobile devices and across all sectors mobile is set to surpass desktop browsing in 2014. Many nonprofits do not currently have the financial means to launch a new website, so a separate mobile website is a good interim solution. Sadly, it was not.
To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add socialnetworking icons to your homepage. Increasingly supporters expect to find socialnetworking icons on your nonprofit’s homepage. The Sierra Club :: www.sierracluub.org.
Do you know how many of your supporters use popular socialnetworks like Facebook, Twitter and YouTube? Google recently made a big social medial play by introducing Google+. With usage stats like that it’s probably safe to assume that a large portion of your followers use at least one socialnetwork, right?
The rise of QR Codes has helped many nonprofits understand the need for mobile websites, or at the very least mobile-optimized web pages. Neither does linking to desktop sites inside smartphone apps, in group text alerts, or on location-based communities like Foursquare, Gowalla and Facebook Places. Some, but not much.
These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. You can view their website at defenders.org. Simplicity is key. are no longer applicable.
All this innovation birthed a new type of website – one that’s not driven by a specific non-profit, but is focused on individual people and their online networks. Social media for social good is grassroots organizing, fundraising and impact in the digital world. 1) Crowdrise – [link].
According to Google’s ad planner , socialnetworksites now account for more than 50% of all unique website visitors. The certain Google sites that were excluded were Google.com and Youtube. .&# The certain Google sites that were excluded were Google.com and Youtube. In order they are.
I immediately downloaded the Apps for the socialnetworkingsites that I regularly use as well as the few Apps that were available from the nonprofit sector. I browse mobile websites. But in all honestly, I have shifted away from using Apps to using mobile websites more on my iPhone. Love my iPhone. There are 4.1
One in four Americans now access the Mobile Web daily, yet only a tiny fraction of nonprofits have a mobile website. I have been watching this trend for almost two years now and there’s seemingly been almost no progress in the use of mobile websites by the nonprofit sector in that time which at this point leaves me mostly baffled.
If your nonprofit’s website is not optimized for mobile use, this extremely common situation could be costing your nonprofit donors, volunteers, and potential investors. Below are 4 statistics that will undoubtedly make you prioritize your mobile website, effective immediately. 65% of all socialnetworking occurs on mobile devices.
has launched a mobile Website for those who like to read Nonprofit Tech 2.0 The mobile web’s growth is exploding as well as the use of socialnetworkingsites on the mobile devices. I would greatly appreciate you checking out the new site on your mobile phone and letting me know how it looks in a comment below.
Those nonprofits that are pioneering mobile websites today will reap the benefits of Mobile SEO tomorrow. That said, the uber vast majority of nonprofits have not even considered launching a mobile website. To this day, I have yet to receive a text alert from a nonprofit that links to a mobile website, only their desktop site.
Here are some quick takeaways to consider: 1) The Ease of Social Sharing is Important. This study reveals that 31% of website referrals are from the “sharing&# of your content; including socialnetworks, blogs, and email–and bookmarks. Takeaway: Ensure your nonprofit website is optimized for Search Engines.
The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networkingsites that directly undermine their ROI. Would your nonprofit ever put a cropped, completely wrecked logo in print materials or on its website? Using a horizontal logo for your avatar.
One of the most – if not the most – important pieces of mobile web strategy is launching a mobile website [Re: Four Reasons Why Nonprofits Need a Mobile Website ]. For $8 a month, your organization can launch a blog and a mobile website. Mofuse Premium allows you to quickly and easily create a mobile website.
Over the last 18 months I have subscribed to over 50 nonprofit text alert campaigns from a wide variety of organizations, but it wasn’t until this past April 28th that I finally received a text alert from a nonprofit that linked to a mobile website: That the text came from the Humane Society of the United States was not surprising.
A social search tool that allows you to easily track mentions of your nonprofit on socialnetworkingsites, blogs, and websites. Alexa Top Sites :: alexa.com/topsites. This website tracks what sites are the most popular in the world today. BlogPulse :: blogpulse.com. Dipity :: dipity.com.
Pitch to “Follow” on socialnetworkingsites in every issue. Pitch to “Follow” on socialnetworkingsites in every issue. Capability to share the e-newsletter on socialnetworks in every issue. Link to YouTube video embedded on the Mercy Corps website.
There are more than 280 Million websites on the internet and over 200 Thousand of those are U.S. based non-profits websites. Once you’ve identified a few of these words and phrases start using them on your website. And don’t forget to produce content on a regular basis so Google continues to crawl your site.
Websites & Email 1. Bing Webmaster Tools :: bing.com/webmasters A free set of SEO, diagnostic, and reporting tools designed to improve your website’s rankings on Bing search results. Having a fast-loading website is essential for a successful SEO strategy. Social Media 1.
Ideal for mobile socialnetworkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on socialnetworkingsites, blogs, and websites. Alexa Top Sites :: alexa.com/topsites. This website tracks what sites are the most popular in the world today.
A social search tool that allows you to easily track mentions of your nonprofit on socialnetworkingsites, blogs, and websites. Alexa Top Sites :: alexa.com/topsites. This website tracks what sites are the most popular in the world today. Very useful to social media practitioners and bloggers.
People on socialnetworks ignore links that do not pull up thumbnails and are heavily text-based. Also, if you have share functionality built into your website and your Like, Share or +1 count is low or non-existent, a journalist may think that is because there is no public interest in the story. Social Media'
The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2013, the majority of your supporters and donors will be viewing your website and social media content on mobile devices, such as smartphones and tablets. blogs and socialnetworkingsites) campaigns.
QR Codes are two-dimensional bar code images that when scanned by a camera on a smartphone open a link to a website, send a SMS, or dial a phone number. You can easily create QR Codes for free at sites like qrcode.kaywa.com and qrstuff.com. Linking to a desktop site in a QR Code that is meant to be read on smartphone is not practical.
as follows: Web 1.0 = Websites, e-mail newsletters and “Donate Now” buttons. is one person or organization pushing content out to many people via websites and e-mail newsletters. Web 2.0 = Blogs, wikis, and socialnetworkingsites. Web 3.0 = Mobile Websites, Text Campaigns and Smartphone Apps. and Web 3.0
Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. The question is, do most fundraisers know their website analytics ? 2) Move beyond social posting to targeted social advertising.
Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. What is it? Top Content.
Eighty-three percent of millennials ages 18–29 use socialnetworkingsites on a regular basis as do 73 percent of teens. They are also more likely to donate to a nonprofit directly from a socialnetworkingsite or through text than any other generation. This generation, however, is silent no longer.
These resources are invaluable when looking for quality content to utilize and share on social media sites. IconsPedia : A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. Alexa Top Sites : This website illuminates what sites are the most popular in the world today.
Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a socialnetwork for professionals. Their use of the socialnetwork is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. LinkedIn Pages. Gmail, Yahoo, etc.
Ideal for mobile socialnetworkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on socialnetworkingsites, blogs, and websites. Alexa Top Sites :: alexa.com/topsites. This website tracks what sites are the most popular in the world today.
We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. But what social platform are they on the most? But what social platform are they on the most?
Website: BigCatRescue.org. We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.
” At this point that’s all we know, but the site is currently allowing users to secure their username on the Zeen homepage. Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced.
Ideal for mobile socialnetworkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on socialnetworkingsites, blogs, and websites. Alexa Top Sites :: alexa.com/topsites. This website tracks what sites are the most popular in the world today.
Ideal for mobile socialnetworkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on socialnetworkingsites, blogs, and websites. Alexa Top Sites :: alexa.com/topsites. This website tracks what sites are the most popular in the world today.
Believe it or not, young donors are not the only ones that want to access nonprofit websites on their phone. With these numbers growing every year, it is important that your foundation enables its website to fit on any device, from a desktop, tablet, to a smartphone. An up to date website. Image courtesy of imdesigns.ca.
Website: HumaneSociety.org. I identified a trend forming with socialnetworking, and set up our very first profile. What social media tools are you currently utilizing? Every full time staffer we have on the Emerging Media team has been paid for by raising money on socialnetworks. Name: Carie Lewis.
But internet users of the same race have recently begun clustering on certain social media websites. Micro-blogging website Twitter has seen an upsurge in traffic from Hispanic and African-American audiences. The birth of socialnetworking on a mass scale was messy and chaotic, and at times fear and paranoia ran amok.
Out of the top five websites ranked by U.S. traffic it’s socialnetworksnetworks like Facebook, YouTube, and Twitter that dominate, according to Quantcast, one of the biggest analytics companies for measuring websites. So how diverse are the audiences on some of the most trafficked websites in the U.S.?
When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. not another site I need to pay attention to.” ” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. .”
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