A Guide to Nonprofit Video Storytelling
NonProfit PRO
JULY 9, 2024
Videos are one of the best ways to share your story with potential and current donors. Here's how to use them to support your mission.
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NonProfit PRO
JULY 9, 2024
Videos are one of the best ways to share your story with potential and current donors. Here's how to use them to support your mission.
Nonprofit Tech for Good
JULY 5, 2020
By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. Why does social sharing matter anyways?
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Get Fully Funded
OCTOBER 2, 2024
In today’s world, sharing stories with video is absolutely essential. At this point, every single leading social media platform has revamped their algorithm to favor video content over images, carousels, outbound links, and text-heavy posts. Why is Nonprofit Video Storytelling so Important?
NonProfit PRO
JULY 21, 2021
If your organization is a university or hospital foundation with millions in the bank, then hiring a company to do all video-related communications for you might make sense. Use your iPhone or Zoom or whatever tool you are comfortable with to do the recording.
.orgSource
JULY 3, 2023
Giving your association’s stories their 15 minutes of fame has never been easier. Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service.
Pamela Grow
AUGUST 14, 2024
“What do I do if my nonprofit serves individuals who have sensitive stories that could trigger others?” When it comes to sharing a nonprofit’s impact, sensitive stories demand compassionate and responsible handling. In the post, we’ll explore the three essential keys to sharing sensitive stories at your nonprofit.
Nonprofit Tech for Good
AUGUST 1, 2021
Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media. The video is short and simple. They posted to Facebook to help raise awareness and ask for donations. We can see them and we can hear them.
Get Fully Funded
NOVEMBER 10, 2024
But if you want to fan the flames and take your relationship with donors to the next level, thank-you videos are the way to go. Why Thank-You Videos are Extremely Effective Video is a powerful tool for fundraising and even more powerful when used to thank donors. Video can be tricky if you’re new to it, but don’t worry.
Nonprofit Tech for Good
NOVEMBER 10, 2024
It involves responding consistently to all incoming communication, including comments, direct messages, mentions, and shares. Liking and commenting on followers’ posts and stories builds stronger connections and signals that they are valued members of the community. Inbound Engagement is the foundation of authentic relationships.
Nonprofit Tech for Good
DECEMBER 20, 2018
By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.
Greater Giving
OCTOBER 10, 2024
In the recent Greater Giving webinar, Creating Buzz & Bids with Powerful Auction Videos, Erin Kienzle, Video Marketing Coach at Giving4Good , shared valuable insights on using video to enhance fundraising events. Why Use Video in Fundraising Auctions?
Get Fully Funded
DECEMBER 4, 2022
A winning strategy for spreading the word about your organization’s work is getting your nonprofit’s story in the news. . A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . And, getting your story in the news still carries a lot of weight.
The NonProfit Times
AUGUST 27, 2024
Given the increasingly visual-oriented nature of people, short, pithy quotes, images and videos are especially welcome. Impact stories aimed at this generation are effective when they highlight the role Millennials, especially volunteers, have played in an organization’s well-being.
The Modern Nonprofit
FEBRUARY 23, 2021
Estimated Reading Time: 3 minutes Video Making for Nonprofits. Video is a powerful way to tell a story and meaningfully get a message across to supporters. Making a video can take a lot of time and effort, so it’s important to do it right! Read on for some tips on how to structure your video-making strategy.
Greater Giving
JUNE 12, 2023
How Project Access Northwest’s used Video Storytelling to Create Impactful Communication with Supporters In the world of nonprofits, effective communication with supporters is crucial for success. Organizations need to express gratitude, share accomplishments, and generate excitement for upcoming initiatives.
The Modern Nonprofit
JANUARY 2, 2024
Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. Steps to Gather and Utilize Testimonials 1.
Get Fully Funded
JANUARY 26, 2021
Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. They speak to supporters with authenticity and display your story in a way that easily grabs the viewer’s heart. In short, videos make an impression.
Charity Village
NOVEMBER 4, 2022
Although that is true, have you thought about using video instead? Not only can you tell a visual story and show gratitude to your donors by sharing videos of your project’s progress, but using a video can double your […]. Because people pay more attention to visuals than just plain text, right?
VisionLink
NOVEMBER 14, 2012
Last night, a couple of us from the VisionLink team attended another wonderfully informative Tech4Good forum on the power and execution of video storytelling. After watching a few short, low budget videos, it became clear just how effective (and inexpensive) film could be when it comes to spreading your nonprofit''s story and mission.
Candid
DECEMBER 12, 2022
So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.
The Storytelling Non-profit
OCTOBER 18, 2021
In this article I’m going to break down the role stories play in marketing a year-end fundraising campaign, what kinds of stories to tell, and how to share those stories. Using Stories to Increase Awareness of a Year-End Fundraising Campaign. What Kind of Stories Your Non-Profit Should Tell?
Kindful
APRIL 5, 2021
Video is beneficial in demonstrating the impact your organization has on the community. Having a mission-focused nonprofit video can help boost donor giving and volunteer involvement. Clear messaging makes a successful nonprofit video. With a goal in mind, you can begin to build your nonprofit video. Call-to-action video.
Nonprofits Source
JUNE 22, 2023
3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action. These stories also lend authenticity and credibility to your nonprofit, as it shows the direct connection between your values and actions. Incorporate authentic and personal stories.
Nonprofit Tech for Good
APRIL 27, 2023
SocialSnap also provides customizable social share buttons that can be added to your website or blog content. The analytics tool evaluates the effectiveness of your posts and provides the best times to share your content. The tools include a Donate button for pages, posts, and live videos as well as peer-to-peer Fundraisers.
Candid
MARCH 22, 2022
The answer: tell an engaging story. But how exactly do you craft a story, and digital storytelling strategy, that will draw new supporters’ interest and spur your followers to act? In the video below, find four tips to do just that. I mean, so it's pretty, very important part of what an organization uses to tell a story.
Bloomerang
NOVEMBER 15, 2023
Whether you’re part of a nonprofit, a dynamic team, or an individual on a mission, having a well-defined strategy for quickly creating and sharing fresh ideas is a must-have in our times. To stay healthy, nonprofits must continually generate and share new ideas. Do you have one in place? Or you’re stuck. Think about this for a moment.
Greater Giving
FEBRUARY 25, 2021
When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. People love watching videos! Video has an unbelievable advantage over other forms of messaging. The Brand Story. The Awareness Video.
Candid
MARCH 19, 2024
Over 1,000 nonprofits attended our 2024 Seals webinar , but we know there are many more out there looking to tell their story of impact and share that story broadly with current and potential donors to make their case for funding. You can earn a Gold Seal of Transparency without sharing an audited financial statement.
Nonprofit Tech for Good
OCTOBER 17, 2023
To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically. Personal stories from beneficiaries or volunteers can be particularly effective in conveying your organization’s message.
Greater Giving
SEPTEMBER 5, 2022
Packing all of your organization’s efforts into a thoughtful, easy-to-digest story can be remarkably challenging. How do you share all of the incredible things your organization is doing in an interesting way? Increasingly, Nonprofits are Turning to Video for Storytelling. They embraced the power of video storytelling to do it.
The Modern Nonprofit
FEBRUARY 8, 2022
Estimated Reading Time: 2 minutes 6 Tips for Writing A Winning Crowdfunding Story. This guide will help you write a winning nonprofit crowdfunding story that’ll help you raise enough funds for your organization. Do you have before and after pictures you can share? What impact will you have?
Kindful
APRIL 26, 2021
With all that energy going into the copy, the videos and photos included in the appeal can sometimes seem like an afterthought. However, for your donors, photos and videos can actually be even more powerful in informing their decision to give than the words you choose to use. Go through the stories and testimonials you have.
Classy
APRIL 30, 2021
Videos continue to be one of the most powerful marketing tools to make an emotional impact on your donors, which makes them an especially effective format through which to thank them. You can create thank you videos for both individuals and groups of donors. Download Now: The Digital Marketing Checklist.
The Storytelling Non-profit
MARCH 7, 2022
Story arcs play an important role in non-profit narrative development. We often place a lot of emphasis on individual stories and use those individual stories in fundraising and communications. Why Non-Profits Need to Think in Story Arcs. Over time, a season in the case of a TV show, a story arc reveals itself.
Qgiv
SEPTEMBER 7, 2022
Nonprofits have been using videos to fundraise for a long time now. Did you know that 57% of people who watch a nonprofit video go on to give? Which is why it’s important to create Giving Tuesday videos. Get started on your Giving Tuesday videos by following the tips below. What’s the video’s purpose? Storyboard.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 22, 2013
Place a little bet & or share your #failure story… you could win a Surface! CALL TO ACTION: Place a Little Bet at Your Nonprofit and Share It (You could win a Microsoft Surface or Other Schwag from the Case Foundation). Place a Little Bet” – try something small to experiment with, learn from it, and share it.
Whole Whale
OCTOBER 26, 2023
Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. But creating a high volume of quality short videos can be time-consuming. In this article, I’ll show you how to use AI and Canva’s bulk create tool to simplify and accelerate your short video production.
CauseVox
OCTOBER 10, 2024
And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. or “What would you want the world to know?”
sgEngage
NOVEMBER 5, 2024
And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future. The stories you tell in your report may vary based on which segment of your audience you’re talking to.
CauseVox
OCTOBER 22, 2024
Tell Your Story The thing that makes donors give isn’t how flashy your video is or how clever your emails are, it’s the story you tell. GivingTuesday is a chance to tell the story of the work you’re doing and the impact it makes. Make that story the center of every message you send.
Whole Whale
AUGUST 20, 2024
Ambassadors frequently share WWF’s conservation efforts on their personal accounts, amplifying the organization’s message and driving engagement 2. While tools like Linktree are popular, Instagram has introduced native link stickers and expanded options for linking content directly within Stories.
NetWits
MARCH 11, 2012
Big Brothers Big Sisters – Leverage video to tell your story. Through the Start Something Web Series they’re shedding light on the impact that Bigs have on Littles by telling their story through quality video they publish on their YouTube channel, share on their website and talk about on Facebook.
CauseVox
NOVEMBER 6, 2024
Join Dani Daspit, Marketing Manager at Well Aware, as she shares key strategies for effective year-end fundraising. Discover Well Aware’s top strategies for GivingTuesday and year-end success, plus insights into how CauseVox has powered their fundraising efforts.
The Storytelling Non-profit
JANUARY 24, 2022
Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success.
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