Search Engine Optimization (SEO): A Guide for Nonprofits
NonProfit PRO
JUNE 10, 2024
Only 37% of nonprofits implement a search engine optimization strategy. Let’s explore how SEO can boost your online presence.
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Nonprofit Tech for Good
DECEMBER 27, 2012
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years.
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Nonprofit Tech for Good
MARCH 8, 2013
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years.
Nonprofit Tech for Good
AUGUST 27, 2012
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years.
Nonprofit Tech for Good
JANUARY 3, 2021
Elliot Olson , Lead Web Strategist at Studio Anansi — website designs and digital strategies to empower mission-driven organizations and drive real results. Google uses page speed to rank search results, and slow loading times can decrease your search result rank. 3) Optimize for Search Engines.
Nonprofit Tech for Good
MARCH 29, 2021
SEO (search engine optimization) refers to the process that makes it easier to help users find your website with a quick internet search. The better your SEO, the higher your website will appear in, say, Google’s search results, which means more visibility and more traffic to your website. 2) Technical Details Matter, Too.
The MatrixFiles
JANUARY 2, 2024
Ask your web team, AMS team or website vendor for suggestions for making the journey better. If your goal is to clean up the dead and outdated content on your website, your action plan might look like this: Ask your web manager or web vendor to create an updated inventory of all of the content on your website.
Nonprofit Tech for Good
AUGUST 24, 2011
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Be to search for your nonprofit to know how and where your brand is buzzing in the blogosphere!
The MatrixFiles
MAY 21, 2021
When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . Two very important factors to consider for search engine optimization (SEO) when crafting your content are natural language queries and featured snippets. It’s actually a win-win! .
TechImpact
APRIL 23, 2014
Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. Bottom line is, many, if not most, of your web visitors are arriving at your website not for the reasons you intended. Perhaps your event featured an affluent celebrity and the web surfer landed on your page because of that name.
Association TV
NOVEMBER 16, 2021
If your page is expertly designed then you can get away with microcopy on the subtle side, like Google has on its search page. According to web UX-pert Tommy Walker, optimizing your microcopy doesn’t just remove challenges, it encourages a massive uptick in conversions. It works, because there’s nothing else drawing your attention.
NetWits
JULY 6, 2011
YouTube is the second most used search engine in the world. Knowing that a good portion of your supporters already participate on the social Web, and with the continued growth and popularity of social media, it’s very likely your nonprofit organization is focused on figuring out how to best utilize sites like Facebook, Twitter and YouTube.
Nonprofit Tech for Good
JANUARY 10, 2022
A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. So what are Google Ad Grants ?
Nonprofit Tech for Good
AUGUST 24, 2020
Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Second, search engines are consistently searching the web to index fresh content. The first blogging platform, Blogger , launched in 1999 and it signaled the birth of the Social Web. Blog Design Best Practices.
Nonprofit Tech for Good
JANUARY 19, 2024
Search Engine Optimization. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. A word on content and AI Search for SEO tips and you’ll read a lot about creating good content that people will want to read. But you can change that.
Amy Sample Ward
MAY 28, 2012
Most people, at least those that would be participating on social tools, would recognize the number sign and phrase as a hashtag and use it in their posts, or search for it to see posts from others.
Nonprofit Tech for Good
OCTOBER 22, 2012
Introduction :: Integrating Web 1.0, and Web 3.0. Replace the “Web 1.0: The Static Web” with “Web 1.0: The Broadcast Web.” ” Social Media for Social Good is written as a how-to, step-by-step strategic plan for nonprofits in three parts: Web 1.0: The Static Web, Web 2.0:
Nonprofit Tech for Good
MAY 18, 2013
Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Introduction :: Integrating Web 1.0, and Web 3.0. Replace the “Web 1.0: The Static Web” with “Web 1.0:
Nonprofit Tech for Good
JANUARY 30, 2012
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years.
Nonprofit Tech for Good
MARCH 4, 2023
Additionally, posting on social media could indirectly improve your organization’s Search Engine Optimization (SEO). Linking to your organization’s website in social media posts is a great way to boost traffic, and ultimately increase donations.
Nonprofit Tech for Good
JUNE 3, 2012
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years.
Byte Technology
DECEMBER 14, 2019
There are several web design platforms out there such as Squarespace or Wix that tout how they can be used by people with no website development experience to build professional looking website. There are numerous reasons why using a web design agency to build your website is a much better choice than doing it yourself.
Nonprofit Tech for Good
APRIL 12, 2019
Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.
Nonprofit Tech for Good
MAY 18, 2020
In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search. These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. How many people are searching for the topics that your organization deals with? .
Nonprofit Tech for Good
JULY 28, 2013
With YouTube’s resources behind the project and tablets changing the way donors and supporters consume Web content, you’d be wise to spend two minutes reserving and protecting your nonprofit’s Zeen username. Wufoo allows individuals and brands to easily create web forms through a simple drag and drop interface.
Nonprofit Tech for Good
JANUARY 5, 2020
Also, a quick search of “ website design trends 2020 ” will add an extra layer of creativity to your process and ensure that by the time of launch your website will include innovative and forward-thinking design elements. 10) Optimize your website for Search Engine Optimization (SEO).
Nonprofit Tech for Good
JULY 4, 2023
Web FX ] 25% of website visitors will abandon a website if it takes more than four seconds to load. M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ 2023 Nonprofit Tech for Good Report ] 28% use email subscribe popups on their website.
Nonprofit Tech for Good
JANUARY 22, 2013
No one is immune to making mistakes on the Social Web. Google has been slowly merging Google Search, YouTube, Gmail, Blogger, Wallet, Photos, Location, Mobile, Videos, etc. We’re now ten years into the Social Web. websites, e-newsletters, donate now fundraising) and Web 2.0 5) You are ignoring Google+. into Google+.
Nonprofit Tech for Good
MAY 8, 2019
For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here. The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. The web is always changing.
Amy Sample Ward
FEBRUARY 20, 2013
Slideshare reminds me of YouTube in that many nonprofits and even individuals use YouTube as the online storage space for videos that they plan to embed on their website or blog and otherwise share across the web. Another highlight is the organic search traffic that nonprofit should take more advantage of.
Nonprofit Tech for Good
MAY 18, 2013
Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Introduction :: Integrating Web 1.0, and Web 3.0. Replace the “Web 1.0: The Static Web” with “Web 1.0:
Forum One
DECEMBER 1, 2022
The vast majority of these documents do not have full-text transcriptions or indexed data, making them difficult to search and largely inaccessible to historians, students, scholars, and the general public. Through this online portal, anyone can search the transcribed and indexed Freedmen’s Bureau Archive in one place.
The NonProfit Times
DECEMBER 9, 2024
Sponsored White Paper By Adva Priso Chief Strategy Officer Moore Digital Organic web traffic from search could be halved by 2028, with a massive impact on nonprofit marketers, according to research and strategy firm Gartner. This year, almost 60% of Google searches ended this way. This is for two reasons. Nor is it now.
Forum One
JUNE 13, 2024
Last month, Google announced it would begin providing “AI Overviews,” combining their traditional search results with generative AI to provide a summary “answer” at the top of search results, rather than simply showing relevant links to search queries. The post Will Google’s AI Overview Kill Web Traffic?
Byte Technology
OCTOBER 15, 2021
As long as your website meets the Web Content Accessibility Guidelines (WCAG), it will most likely appeal to search engines, users, and screen viewers alike, which will greatly improve your SEO efforts. Here’s our top 4 reasons why your website should be ADA compliant. ADA Compliance Improves Your SEO.
Nonprofit Tech for Good
APRIL 27, 2023
Bing Webmaster Tools :: bing.com/webmasters A free set of SEO, diagnostic, and reporting tools designed to improve your website’s rankings on Bing search results. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
Beneblog: Technology Meets Society
JULY 28, 2014
Gerardo during a brainstorming session in Benetech offices Advising to and leading Benetech’s collaboration with standards organizations and groups that advance the field of accessibility in education, such as the World Wide Web Consortium ( W3C ) and the DAISY Consortium.
TechImpact
AUGUST 26, 2013
Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. 45% donated via a web browser. Image courtesy of Guide Creative. 25% of respondents made a donation via a mobile device. 57% donated after seeing a video.
Nonprofit Tech for Good
JULY 6, 2023
Over the years, we’ve recommended nonprofits embrace early adoption as a strategy and now two decades into the Social Web, we have some tried-and-true best practices that can be applied to Threads as well as a few red flags. Also important to know is that your Threads username becomes the basis for your Threads web page on desktop.
Nonprofit Tech for Good
FEBRUARY 8, 2012
Web 1.0 :: The Broadcast Web. Web 2.0 :: The Social Web. Add search functionality. Web 3.0 :: The Mobile Web. Purchase a smartphone and/or tablet. Purchase a digital camera. Purchase a pocket camcorder. Create an e-mail signature that includes your website, blog, and social networking links.
Candid
APRIL 26, 2021
It’s not uncommon for copywriters or web developers to accidentally create accessibility barriers for aesthetics or convenience. But if your web design isn’t accessible, you risk missing out on online donations and other conversions. How can web design affect your nonprofit’s accessibility? What is web accessibility?
NonProfit PRO
DECEMBER 2, 2022
Charity Navigator unveiled a new website for donors that includes a reinvented search experience and a streamlined design to help donors easily find and support organizations working on causes close to their hearts.
Byte Technology
NOVEMBER 12, 2021
Using a Web Application Firewall (WAF) that gives you updates in real-time is the best way to see what the hackers are after to shield against code injection. . Ensure that you search for DDoS protection that includes real-time tracking for greater details on the type of attack you are experiencing.
TechImpact
NOVEMBER 6, 2013
Forms with 20 questions might actually turn away donors who are short on time or worry about sharing too much information on the web. Many ads, especially Google Ads, are adapted to the specific user based on the user’s search and browsing history. Keep the form distraction free. Maybe remove those ads from your donation page.
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