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How Facebook Community Pages Undermine Nonprofit’s Official Pages in Facebook Searches

Nonprofit Tech for Good

So, I searched Facebook for “Arbor Day&# and three Pages came up: 1) Arbor Day :: 79 Likes: www.facebook.com/pages/Arbor-Day/103129336394300. That didn’t seem likely, so I went to Google to search “Arbor Day Facebook&#. It just doesn’t come up in the Top 3 Search Results. Tags: Facebook.

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Tags and hashtags: The ultimate guide to using them effectively

The Next Web

Why does researching [hash]tags matter? Researching the right keywords, expressions, tags and hashtags is more essential than ever. But many marketers still overlook the importance of researching tags and hashtags. Here, we will explain how tag research is related to your core keywords, and how it is an essential growth hack.

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5 Tips to Boost Your Nonprofit Website’s SEO

Nonprofit Tech for Good

SEO (search engine optimization) refers to the process that makes it easier to help users find your website with a quick internet search. The better your SEO, the higher your website will appear in, say, Google’s search results, which means more visibility and more traffic to your website. Your webmaster can help with this.

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How The AI Revolution Changes Your Search Engine Strategy

The NonProfit Times

Sponsored White Paper By Adva Priso Chief Strategy Officer Moore Digital Organic web traffic from search could be halved by 2028, with a massive impact on nonprofit marketers, according to research and strategy firm Gartner. This year, almost 60% of Google searches ended this way. Second, how people search is now far more fragmented.

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5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

Searching for and commenting on posts related to key hashtags helps nonprofits connect with individuals who are already interested in their cause. Invite them to participate in a collaboration post on Instagram or tag them in a Facebook or LinkedIn post so they can share it. Collaborate with similar organizations or community leaders.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. Event goals are triggered by Google Tag Manager. What is Conversion Tracking? Instructions are here. .

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Why Your Nonprofit Is Not Ranking on Google

NetWits

You know your website was indexed by the search engines, but it is listed on page 10 in Google – and no one will ever see it! There is a multi-billion-dollar industry around the science of search engine optimization, so it is not surprising that lots of web managers are confused. What do you do? Post often.

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