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9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

Nonprofit Tech for Good

It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from social networks rather than search engines and that social networks will become the primary source of referral traffic to your website and blog. Increasingly, donors and supporters follow causes on social networks.

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6 Takeaways From ShareThis’ Study on Social Sharing

NetWits

This study reveals that 31% of website referrals are from the “sharing&# of your content; including social networks, blogs, and email–and bookmarks. Takeaway: Ensure your website has sharing functionality integrated for easy social sharing, such as those offered by free services, such as ShareThis or AddThis.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

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How The AI Revolution Changes Your Search Engine Strategy

The NonProfit Times

Sponsored White Paper By Adva Priso Chief Strategy Officer Moore Digital Organic web traffic from search could be halved by 2028, with a massive impact on nonprofit marketers, according to research and strategy firm Gartner. This year, almost 60% of Google searches ended this way. Second, how people search is now far more fragmented.

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The Big 3: SEO, Email and Social

NetWits

Search Engine Optimization. Needless to say, without good SEO, you’ve got a very slim chance of being found by people searching for things you offer (events, fundraising opportunities, volunteer opportunities, programs, etc). The trick here is to look for words and phrases that have low competition and high month global searches.

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Using Social Media Increases Fundraising by 40% [Study]

NetWits

Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? YouTube is the second most used search engine in the world. With usage stats like that it’s probably safe to assume that a large portion of your supporter are using at least one social network, right?

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12 Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. Many nonprofits are curious, but lack the resources necessary to create and manage yet another social network.

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