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By CONCAT — the first website design and development company solely led by refugees and women from countries of conflict. Website maintenance and support can be a luxury for nonprofits working on a tight budget. 2) Ensure that your website is responsive. Is your nonprofit’s website responsive across all devices?
By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). 1) Use a premium hosting service for your website.
Elliot Olson , Lead Web Strategist at Studio Anansi — website designs and digital strategies to empower mission-driven organizations and drive real results. Your website is your nonprofit’s digital home. Nonprofit websites must be engaging, effective, and purposeful. Each page on your website should have a job.
Your website is the foundation upon which your digital communications and fundraising campaigns are built. How well your nonprofit’s email and social media campaigns perform depend upon how well your website is designed. Below are 10 website design best practices specifically for the nonprofit sector.
Does your business currently appear at the top, on the first page of a Google search result? This coveted spot can be a clear indicator of a well-optimized, thriving website and business. In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. What is SEO? How does it Work?
By CONCAT — the first website design and development company solely led by refugees and women from countries of conflict. Website maintenance and support can be a luxury for nonprofits working on a tight budget. 2) Ensure that your website is responsive. Is your nonprofit’s website responsive across all devices?
What about our websites? Shouldn’t we have resolutions for making our websites, email, and social media accounts better? What Are Your Website Regrets? Getting back to your website, what are your regrets about your website from the last year? Do some searches on your site. Monitor the results weekly.
Comprehensive website security includes an entire suite of tools to shield against data breaches, service disruption, and malware infections. It includes higher technologies like website application firewalls and also dynamic steps like vulnerability scanning. It shields the email system, network, and server. Data Breaches.
In 2003, ADA compliance was extended to also include websites and mobile apps. No matter how long your website has been up and running, it’s never too late to be sure you are reaching everyone and maintaining a well accessible website. Here’s our top 4 reasons why your website should be ADA compliant.
By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? 1) Website traffic isn’t great—the quantity or quality. Give it a try!
SEO (search engine optimization) refers to the process that makes it easier to help users find your website with a quick internet search. The better your SEO, the higher your website will appear in, say, Google’s search results, which means more visibility and more traffic to your website.
Please join Chuck on October 29 for a webinar on how to prevent your WordPress website from getting hacked. WordPress powers 34% of all sites on the web and is one of the most popular digital marketing tools used by organizations in the world. SEO and Social Sharing. Events, Fundraising and Donations.
Accepting donations, tracking volunteers , and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches. Make your site crawl-friendly. Industry News Tech CRM fundraising SEO supporters website'
Bing ‘s market share compared to Google Search is small, but that could change in the near future. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing. If it hasn’t been verified, then it needs to be!
A new clause , published this week on the company's website, outlines that Pinterest will use its patrons' "information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted." The fact this option is default on is really eugh." "I I hate that so many platforms are doing that!
By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the 2023 Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). 1) Use a premium hosting service for your website.
DuckDuckGo is one of the most popular privacy-focused search engines and a renowned alternative to the data-hungry Google. Unlike other search platforms, the site doesn't keep a log of sensitive user information or share its search trends with advertisers.
Event management technology has made organizing and executing a successful golf fundraiser easier and more efficient, but there’s one particular piece of technology that’s a game-changer for nonprofits holding a charity golf tournament: an event website. Capture crucial donor and sponsor data. Easily promote your event to a wide audience.
Sponsored White Paper By Adva Priso Chief Strategy Officer Moore Digital Organic web traffic from search could be halved by 2028, with a massive impact on nonprofit marketers, according to research and strategy firm Gartner. This year, almost 60% of Google searches ended this way. Second, how people search is now far more fragmented.
A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. The ads can be used to drive additional traffic to your website, increase your organization’s reach, and help get out your message.
In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search. Each month, thousands of people see COPD Foundation’s Google Ads and click through to their website, where they receive valuable information. Do you have content on your website that speaks to those topics? .
In today’s digital world, your nonprofit must have a high-quality website to successfully raise awareness for your cause, secure support, and drive your mission forward. At DNL OmniMedia , we understand the importance of having an aesthetically beautiful website that offers visitors a positive, user-friendly experience.
Microcopy is any short bit of text on a website or app. There are tons of different instances of microcopy on any given site, like: Form elements including input fields, placeholder text and buttons. If your website is the restaurant, your microcopy should be your flashing neon bathroom sign (Not literally of course).
The websites listed below can help your nonprofit search and apply for grant funding. Grant Gopher is a simple and powerful grant research database that nonprofits can search by state, county, program, and keywords. Grants.gov enables grant seekers to search for federal grants offered by the U.S. in 2021 to $90.88
To be clear, this is not the same as the small text blurbs that already appear under search results. Those will still exist, but you'll now be able to tap the three-dot menu at the top right of a given result to see an expanded site description, instead of just.
4) Social media drives traffic to your website and improves SEO. Linking to your organization’s website in social media posts is a great way to boost traffic, and ultimately increase donations. Additionally, posting on social media could indirectly improve your organization’s Search Engine Optimization (SEO).
Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.
Search Engine Optimization. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy.
The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. These programs are designed to help you better understand your website traffic. . Watching an important video on the site.
Websites & Email 1. Bing Webmaster Tools :: bing.com/webmasters A free set of SEO, diagnostic, and reporting tools designed to improve your website’s rankings on Bing search results. Having a fast-loading website is essential for a successful SEO strategy. See also Duda , SquareSpace , and Wired Impact.
Research delving into a less visible component of Google’s search ads business — a network of third party sites called Google Search Partners (also known as the GSP network or SPN) — has documented scores of instances of Google search ads being served on non-Google websites that the media buyers paying for the marketing campaigns (..)
The Google Ad Grants program provides qualifying nonprofits with $10,000 per month in in-kind advertising to promote their offerings and insights on Google Search. While this funding can significantly amplify an organizations digital presence, it comes with specific guidelines: Ads must target text-based search campaigns.
The idea, Google notes in its Web Search Forums, is to let users "quickly get additional context about people, places or things – without leaving the site they're on." When you tap one of the annotated terms, it opens an overlay window on top of the website showing a Google. Read Entire Article
What about our websites? Shouldn’t we have resolutions for making our websites, email, and social media accounts better? What Are Your Website Regrets? Getting back to your website, what are your regrets about your website from the last year? Do some searches on your site. Monitor the results weekly.
Landing pages are the first page a visitor to your website lands on when redirected from an organic search, or from some other link. If not, you’re missing out on enticing the bulk of your website traffic to donate. Landing pages are located on the left side bar under: Behavior –> Site Content –> Landing Pages.
How often do you revisit your nonprofit website with an eye to better engagement? Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site. But as smartphone ownership expanded in low-income communities, HSNY saw a shift in site visits. “We And so it goes.
Google announced a new website designed to be a “one-stop shop” for people with food insecurity. The “Find Food Support” site includes a food locator tool powered by Google Maps which people can use to search for their nearest food bank, food pantry, or school lunch program pickup site in their community. Image: Google.
Building a non-profit website might be the most intimidating aspect of launching an organization. The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. That’s a lot of pressure on you to have a good website! You just drag-and-drop.
We get a lot of RFP (Requests for Proposals) for association and nonprofit website redesigns. Often, one focus of the RFP is the technology that will power the new website. We often get asked this question: What is the best content management system (CMS) for association websites? Depends on what?, you might ask.
We get a lot of RFP (Requests for Proposals) for association and nonprofit website redesigns. Often, one focus of the RFP is the technology that will power the new website. We often get asked this question: What is the best content management system (CMS) for association websites? Depends on what?, you might ask.
The company has created a search engine optimization (SEO) platform so that your content is better indexed and appears more often in search results. They respect the terms of services of search engines, they don’t scrape search results for insights, they don’t create shady backlinks on other websites.
The company has built a translation solution for websites. It helps you add more languages to your site without a lot of tweaking and without having to switch to a different CMS or e-commerce platform. You can either add it to your existing website with a plugin — this is how Weglot works with WordPress, Shopify, Wix and WooCommerce.
There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website. How people are using their website. Using UTMs to track how users arrive at a website What is a UTM? But, a UTM should only be used externally to your website.
When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . Two very important factors to consider for search engine optimization (SEO) when crafting your content are natural language queries and featured snippets. It’s actually a win-win! .
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