TechImpact

OCTOBER 2, 2014

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. The undisputed king of online engagement is video. 50% of the ROI of a pin can happens after 2.5

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Stats Content Marketing Change 226

Nonprofit Tech for Good

JANUARY 18, 2011

Mission: WITNESS uses video to open the eyes of the world to human rights violations. WITNESS currently utilizes the following social media tools: YouTube, Twitter, Facebook, Flickr and “Video for Change” (blog). YouTube is also a key part of our social media strategy, it is the platform we rely on for sharing our videos.

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Social Media Examples Interview Media 245

Nonprofit Tech for Good

NOVEMBER 21, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Comments and Likes on Facebook and LinkedIn postings, retweets and replies on Twitter, and comments on YouTube videos), (3) increase in fan base on the social networking outlets.

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Social Media Cancer Action Network 236

Nonprofit Tech for Good

DECEMBER 3, 2020

Once approved, you’ll be able to add a “Become a Supporter” button to your page and your live video posts. In discussions with small and medium-sized nonprofits, there’s a lot of hype about stories (which disappear 24 hours after posting), but very little ROI and stories can be time-consuming to create.

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Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 3) Add Flickr SlideShows or YouTube videos to content pages. Integrating your nonprofit’s Web 1.0 campaigns is essential for success in online communications and fundraising.

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Social Media Integration Websites Media 262

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

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Social Media Train Training Media 279

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . Use Sophisticated Event Technology.

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ROI Sponsor Badge Virtual 98

See3

AUGUST 21, 2014

How do you make video work for your organization? See3 has been doing awesome impact video for a decade now, and there are a few things we've learned that may surprise you. We recently did a guest both on Beth Kanter's blog with some of our best tips for how to make your investment in video a success. […].

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Video Tips Organization Work 93

Towards Data Science

FEBRUARY 2, 2024

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

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ROI Measure Data Team 98

Nonprofit Tech for Good

DECEMBER 9, 2009

Many nonprofits still struggle with how to measure Social Media ROI and are not so clear on what exactly the benefits are of utilizing social media. Here’s a video demo from Google: Tags: 100 Word Google Social Search. Nonprofits that do utilize social media will have more control and will show up in real time results more often.

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Search Organization Time Social Media 189

Nonprofit Tech for Good

AUGUST 2, 2024

The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

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Sponsor Tech Social Media ROI 290

Nonprofit Tech for Good

MARCH 11, 2022

That’s a lot of words, so we’ve created the below video that explains how to build and host peer-to-peer campaigns. This video will: . It’s a low-investment, high-ROI way to freshen up existing fundraisers, introduce new options to your donor base, and reach (or exceed) fundraising goals.

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Fundraising Nonprofit Donation Social Media 338

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Link to video on the HRW YouTube Channel. Link to YouTube video embedded on the Mercy Corps website. Bottom of e-Newsletter: 1.

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Newsletter Nonprofit Social Media Social Network 255

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Share Stories, Photos, and Videos from Events. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

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Content Ideas Nonprofit Social Media 271

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI. 4) Hard to find “Donate Now” button.

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Campaign Online Fundraising Nonprofit 273

Nonprofit Tech for Good

AUGUST 1, 2011

Today, however, a much simpler design of two columns with more pictures and videos, larger text, and less widgets i.e., clutter and distractions, allow for an easier and more focused consumption of your nonprofit’s key messages and calls to action.

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Web Design Social Nonprofit 207

Nonprofit Tech for Good

FEBRUARY 8, 2012

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Add a video or slideshow to your “Thank You” landing page, if applicable. Create and upload videos. Create a “Thank You” video, if applicable.

Social Media 277

Social Media Social Media Tech 277

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). It’s simply easier to use Twitter’s mobile app to upload and archive photos and videos to Twitter. Chapter 5 :: Producing and Editing Videos.

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Social Media Social Media Chapter 272

Nonprofit Tech for Good

JULY 9, 2012

To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos. can produce significant ROI is a myth. It’s not the tools. Social media is not free!

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Social Media Media Social Management 278

Greater Giving

DECEMBER 26, 2024

Creating Buzz and Bids with Powerful Auction Videos Guest Speaker: Erin Kienzle, Video Marketing Coach, Giving4Good Video is a game-changer for fundraising events, and the Creating Buzz and Bids with Powerful Auction Videos webinar demonstrated how to use it effectively both online and on the big night.

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Fundraising Giving Social Media ROI 52

Nonprofit Tech for Good

DECEMBER 19, 2022

As a sector, we’ve been addicted to the buzz about social media – and social media itself – for nearly 20 years, but if we take a step back and take a critical look at the big picture of social media, many nonprofits will discover that their return on investment (ROI) from using social media is minimal. 55+ Templates and Canva ).

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Trend Fundraising Digital Marketing 334

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). It’s easier and more powerful to use Twitter’s mobile app to upload and archive photos and videos to Twitter. Upload more photos.

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Social Media Social Media Chapter 277

sgEngage

NOVEMBER 14, 2022

Estimating the ROI of Extensibility Projects. Tutorials offer on-demand training videos to teach you how to use the connectors in Power Automate. The post Building the Business Case and Proving the ROI of Your Extensibility Project first appeared on npENGAGE.

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ROI Project Business Build 98

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Share stories, photos, and videos from events.

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Ideas Content Organization Nonprofit 252

Nonprofit Tech for Good

SEPTEMBER 14, 2010

They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry.

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Media Blackberry Tools Management 232

Nonprofit Tech for Good

OCTOBER 14, 2009

The Apps allow you to then create Twitter” and “YouTube” Tabs on your Facebook Page that pull in and nicely display all your Tweets and videos from Twitter and YouTube. This is where the vast majority of ROI [Return on Investment] comes from on Facebook, so make sure you use it! Link videos, your website, you Twitter profile, etc.

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Facebook YouTube Twitter RSS 230

Nonprofit Tech for Good

JUNE 5, 2014

Track and report success in a Social Media ROI spreadsheet. Add call-to-action overlays to your YouTube videos that link to e-newsletter subscribe page. Include video icons and shortened links to relevant videos. Maximize your YouTube SEO using video tags and video titles. Chapter 3: Websites.

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Mobile Fundraising Chapter Social Media 218

.orgSource

APRIL 1, 2024

Mainstream Video Video isn’t new. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Take a lesson from QVC.

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Trend Influence Social Media Associations 221

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI). 4) Sign up for the Nonprofit Tech 2.0

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Calendar Google Organization Nonprofit 201

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

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ROI Storytelling Measure Story 67

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Share Stories, Photos, and Videos from Events. You should be regularly photographing and recording videos at important events that your nonprofit hosts. offers a 90-minute webinar on blogging on WordPress. Provide Organizational Updates.

Ideas 251

Ideas Content Nonprofit Interview 251

Forum One

MARCH 12, 2024

While the increased productivity you can achieve with generative AI may be measured in return on investment (ROI), the larger impact is seen in the day-to-day lives of marketers and content creators who can focus on activities that deepen campaign engagement. We’re always eager to problem-solve with you.

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Social Media Images Media Video 95

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

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ROI Media Nonprofit Social Media 52

Nonprofit Tech for Good

NOVEMBER 28, 2011

and the world is Facebook; 71 percent of Americans watch online video; Foursquare has surpassed 1 billion check-ins; one in three Americans access the Mobile Web every day; 73 percent of Americans send and receive text messages. VIDEO] Social Media Revolution 2011. Compile stats to share with executive staff. Get training.

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Social Media Media Social Stats 264

Nonprofit Tech for Good

APRIL 5, 2021

According to Hubspot , single-image posts receive 28% more likes than video and 14% more likes than carousel posts. As mentioned earlier, to maximize organic reach prioritize compelling, eye-catching single image posts and mix it up with the occasional video and carousel post. Tangible ROI from Instagram Stories is elusive.

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Practice Nonprofit Social Media Facebook 363

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

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Measure Video Marketing Guide 59

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). It’s easier and more powerful to use Twitter’s mobile app to upload and archive photos and videos to Twitter. Upload more photos.

Social Media 225

Social Media Social Media Chapter 225