Nonprofit Tech for Good

JANUARY 14, 2013

You are not going to be a very good storyteller if you don’t read stories. 10) Track the growth and ROI of your online communities. Almost three years ago I wrote and published on this blog a simple system for tracking your Social Media ROI (Return on Investment). Reading books does that. 5) Disconnect while on vacation.

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Social Media Media Social Management 267

Bloomerang

FEBRUARY 3, 2025

Make it something theyll treasure by using photos of their gift at work and immersive storytelling to make them feel like theyre there in person. Share donor impact through immersive storytelling Use photos or videos to bring your mission to life. Its not the size of the gift; its the thoughtfulness.

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Gift Donor Build Celebrate 75

The Next Web

DECEMBER 29, 2013

Expert Storytellers. Startups will start hiring experienced storytellers who will help propel their brands to new heights through a combination of thought leadership, social media prowess and wordsmithing. The ROI is outstanding. Trevor Sumner , LocalVox. . Danny Wong , Blank Label. . Content Creator. Director of Content.

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Content Social Social Media Storytelling 164

Nonprofit Tech for Good

APRIL 5, 2021

Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling. Tangible ROI from Instagram Stories is elusive. 6) Utilize Instagram Charitable Giving Tools. Instagram Stories.

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Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up! A first-person voice is best.

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Content Ideas Nonprofit Social Media 276

Nonprofit Tech for Good

JANUARY 8, 2012

There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. That said, get those icons uploaded and add Google+ to the mix!

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Google Practice Nonprofit gMail 231

TechImpact

NOVEMBER 6, 2014

Fifteen percent of nonprofit marketers say they are successful at tracking ROI; however, having a documented content marketing strategy helps (34% of those who possess one say they are successful at tracking ROI).

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Content Benchmark Marketing Report 119

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2008

I'm working on workshop curriculum and a presentation about ROI and Nonprofit Technology for Legal Services Conference. That brought me to the question of "What are effective ROI storytelling techniques?" Do you have an example of a good ROI story telling? Numbers alone won't do it. You need stories.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2011

The following year, I organized an Nonprofit Social Media ROI Poetry Slam where panelists delivered their presentations as poems. In 2010, did a crowdsourced session on crowdsourcing. Web ROI: It’s not dollars, it’s (common) sense. No brochures: digital storytelling for nonprofits. Joe Lambert, Digital Storytelling.

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Comment Chad Nonprofit Social Media 102

Nonprofit Tech for Good

JANUARY 17, 2019

There’s no need to be active on all social channels if you don’t get ROI from them. Your next campaign will be more effective with storytelling, so it’s time to get everyone’s feedback when building your story. You can also use Lightful’s Inspiration feature to discover new accounts to follow for more creative ideas.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. You must be able to attain ROI.

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ROI Social Media Reflection Question 50

Tech Soup

FEBRUARY 24, 2009

Last week Beth Kanter presented on a Webinar about ROI, click here to view the recording. If you didn't have a chance to participate in the Storytelling & Social Media series now is your chance to watch all five. This was the last of five Webinars in a series provided TechSoup Global and NTEN.

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Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Nonprofits that work in international development, disaster relief, or wildlife conservation often do this sort of storytelling in print materials and website articles, but it also works extremely well as blog content. A first-person voice is best.

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Ideas Content Nonprofit Interview 261

Nonprofit Tech for Good

FEBRUARY 26, 2012

There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. That said, get those icons uploaded and add Google+ to the mix!

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Google Practice Nonprofit gMail 193

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

It's making me think of Gary Haye's Transmedia Storytelling and Co-Creation framework. Tags: ROI. I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog. It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics.

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Social Media ROI Media Social 50

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

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Measure ROI Technology Nonprofit 76

Amy Sample Ward

SEPTEMBER 15, 2009

After a ten minute break, participants will have the option of joining one of four break out sessions: Listening/Engaging; Storytelling; Generating Buzz; Online Networking. Experience a variety of social web tools that are essential in listening/engaging, storytelling, generating buzz, and online networking. REGISTER HERE!

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NTEN Media Social Media eLearning 105

Connection Cafe

NOVEMBER 7, 2014

They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.

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Content Storytelling Marketing Chart 45

Pamela Grow

FEBRUARY 5, 2025

I can show you how a copywriting client experienced an ROI of 644% just from a shift in focus… only to fall back on their old I, Me, Mine centered copy (to predictably lackluster results) for their very next ask. Thats why I frequently reference this brilliant case study on SOFII from Denisa Casement, Lisa Sargent, and Sandi Collette.

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Lesson Fundraising Organization Case Study 52

Amy Sample Ward

JANUARY 21, 2009

Today was the first webinar in the Storytelling & Social Media series from NTEN and TechSoup Global. Upcoming events in the series include podcasting, video creation, creating social buzz, and social media ROI. Tags: tsg tags webinar storytelling techsoup nten delicious events socialmedia rss.

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Social Media Slides Media Social 100

Pamela Grow

JULY 10, 2024

Enroll in Nonprofit Storytelling | Basics & More , the first and most comprehensive storytelling class created specifically for the nonprofit sector. How are you measuring ROI? Invest in donor care and consistent stewardship. Download it here. No opt-in is required. Know your nonprofit’s numbers.

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Nonprofit Foundation Donor Retention 111

NTEN

FEBRUARY 12, 2009

If you haven't been attending the Storytelling & Social Media series , presented by Techsoup Global and NTEN, you've been missing out! . Social-media-for-nonprofits guru Beth Kanter will dicuss ROI: measuring the return on your investment in social media. I was fortunate enough to help host the 4th session in the 5-part series.

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Social Media Storytelling Media Social 36

NTEN

JANUARY 22, 2009

Yesterday, we kicked off a webinar series we're brining to you in association with TechSoup Global: Social Media & Storytelling. . We also invite you to join us for the remaining webinars in the NTEN and TechSoup Global Social Media & Storytelling Webinar Series : Podcasting (1/28/2009, 11am PT) Presented by: Corey Pudhorodsky.

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Social Media Storytelling Media Social 36

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

” An infographic (short of information graphic) is a picture that blends data with design, storytelling, and insights that helps nonprofits concisely communicate messages to their audiences. We’ve all heard the phrase, “a picture is worth 1,000 words.” 3: An Infographic – Yes or No?

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TechCrunch

JULY 15, 2021

However , despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns. Africa’s rich tradition for storytelling is alive and kicking,” Aseka said in a statement. According to CEO Aseka, AIfluence is developed for an audience-first approach.

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Influence Marketing Platform Africa 97

Allegiance Group

JANUARY 8, 2025

As fundraisers, were also storytellers and every donor has a story. This leads to increased loyalty, greater satisfaction, and a better ROI, especially compared to acquiring new donors. An excellent donor experience: Makes giving easy and joyful Creates a great first (and second. 1] Quarterly Fundraising Report.

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Map Donor Experiment Team 52

Bloomerang

MAY 30, 2022

Incorporating storytelling. Use storytelling techniques , such as introducing the main character, the issue your organization is trying to address, and your proposed solution. This allows you to keep your focus on marketing channels that will deliver a higher return on investment (ROI) for your campaign.

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Fundraising Guide Social Media Donor 140

NonProfit Hub

MARCH 27, 2020

Human storytelling. The strength of your campaign’s proof points won’t necessarily ensure success, but the strength of your storytelling with the right influencer partners will. Storytelling Resources . She has written a book on storytelling for nonprofits that explores the layers to effective storytelling over social media. .

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Strategy Marketing Fundraising Nonprofit 89

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up! A first-person voice is best.

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Content Ideas Nonprofit Social Media 125

Care2

AUGUST 28, 2013

The impact of these donation appeals is also often even further blunted by infrequent engagement opportunities, such as advocacy or other storytelling and educational messages where the constituent has a chance to make a difference without being asked for money. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built.

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email Fundraising ROI Mail 77

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Campaign Money Raise Online 59

NonProfit Hub

MARCH 2, 2021

Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. ” PETER ROSS : How to Measure the ROI of your Marketing Strategies. Julia Campbell is on a mission to make the digital world a better place.

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Causes Consultant Storytelling Communication 92

NTEN

SEPTEMBER 14, 2011

That's why we're about to offer " The Email Fundraiser's Toolkit ", covering storytelling, subject lines, list building, the best tools for the job, ROI – pretty much everything your organization needs to make your campaign a success. After all, up to one third of all online giving happens in December alone.

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Course email Create Strategy 59

ASU Lodestar Center

AUGUST 24, 2011

Storytelling. In Storytelling as Best Practice , Andy Goodman states that "storytelling is the single most powerful communication tool an organization can possess.". In Storytelling as Best Practice , Andy Goodman states that "storytelling is the single most powerful communication tool an organization can possess.".

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Communication Effective Impact Mail 93

The Modern Nonprofit

NOVEMBER 16, 2021

” Whether your supporter database is made up of 200 or 20,000, segmenting your lists for targeted email messaging is important for ROI. It’s amazing how many fabulous email appeals are written- with perfect prose, witty storytelling, and awesome graphics- but without an actual appeal. Don’t forget the ask!

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email Tips Donor Lecture 98

Pamela Grow

JANUARY 11, 2024

Better storytelling/more humanity Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal. That’s because human beings are hardwired for nonprofit storytelling. We are, as a species, addicted to story.

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Trend Nonprofit Storytelling Donor 59

Nonprofit Tech for Good

MARCH 8, 2013

for awareness campaigns, staff and volunteer training, and creative storytelling and reporting. Vinepeek gives you a glimpse of Vine’s potential for visual storytelling. Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media.

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Web Tools Free Nonprofit 279