Amy Sample Ward

MARCH 14, 2009

Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Tweet your questions with the #roi or @amyrsward and we’ll try to get them in! PRESENTERS.

ROI 100

ROI United States Cancer Nonprofit 100

Nonprofit Tech for Good

APRIL 5, 2021

For example, Greenpeace Canada and No Kid Hungry : Story Highlight Covers. Third, if your nonprofit regularly shares stories on Instagram, make a strong first impression by creating custom Highlight covers using a graphic design tool or a mobile app. For example, Oceana and the Dogs Trust : Account Category & Contact Information.

Practice 363

Practice Nonprofit Social Media Facebook 363

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) If you’re Jewish or you’ve ever been to a seder, Elkin’s retelling of the story is hilarious.

Case Study 108

Case Study ROI Facebook Studies 108

sgEngage

APRIL 4, 2023

As more nonprofits prioritize improving or launching their text messaging program this year, here are four ways nonprofits can drive higher ROI from texting. Include fundraising texts closer to campaign deadlines, whether that’s a Giving Day , late December or another timely campaign to increase ROI.

ROI 98

ROI Nonprofit Channel Donor 98

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success.

ROI 67

ROI Storytelling Measure Story 67

Nonprofit Tech for Good

DECEMBER 13, 2010

On Facebook, we’ve had some great success with Facebook Causes generating donations and our Facebook Fan Page driving traffic to our stories on nature.org. We have a decentralized team of 10+ staff contributing stories to our social media channels. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

Social Media 218

Social Media Conservancy Media Interview 218

Nonprofit Tech for Good

MAY 16, 2019

From chatbots to social advertising to the rapid rise of Stories, this session will focus on what’s new and next in social media so that your nonprofit can embrace being an early adopter to achievement maximum return-on-investment (ROI). Current best practices for using Facebook Pages and Groups.

Social Media 278

Social Media Trend Media Social 278

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Not creating Flickr slideshows to tell your nonprofit’s story. Quite often your nonprofit’s story can be much better told through images.

Social Media 279

Social Media Media Social Nonprofit 279

Nonprofit Tech for Good

JANUARY 18, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. From WITNESS’ social media experience, the best advice we can provide is to be concise, direct and consistent about your nonprofit’s story.

Social Media 245

Social Media Examples Interview Media 245

Nonprofit Tech for Good

JANUARY 14, 2013

All that said, as social media managers, we need to read in order have moments when we are completely immersed in a story using our brains to process words, sentences, story structure, and plot lines – not just soundbites, headlines, tweets, and pins. 10) Track the growth and ROI of your online communities.

Social Media 259

Social Media Media Social Management 259

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Share stories, photos, and videos from events. Ask supporters to donate.

Ideas 252

Ideas Content Organization Nonprofit 252

Futurism

FEBRUARY 12, 2025

Roi Cohen and Konstantin Dobler, a pair of doctoral candidates at Germany's Hasso Plattner Institut, posit in their recent research that the issue is simple: AI models, like most humans, are reluctant to say "I don't know" when asked a question whose answer lies outside of their training data.

Problem 110

Problem Artist Spain Research 110

NetWits

DECEMBER 21, 2010

There’s more to the story. But we’ve got to start thinking about how to set ROI objectives that we can track and measure our success by. But we’ve got to start thinking about how to set ROI objectives that we can track and measure our success by. Do conversations matter? Do relationships matter? Don’t we?

Social Media 247

Social Media Metrics Profit Track 247

Towards Data Science

FEBRUARY 2, 2024

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

ROI 98

ROI Measure Data Team 98

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. About the Author. Jason Belland.

ROI 101

ROI University Education Fundraising 101

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. People are much more responsive and likely to share your blog post if its subject matter is related to a breaking news story.

Content 271

Content Ideas Nonprofit Social Media 271

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

ROI 82

ROI Donor Fundraising Gift 82

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. Whether you embed slideshows or videos into your website or opt for pop-ups, videos and slideshows are great ways to tell your nonprofits story and engage and inspire your supporters.

Social Media 262

Social Media Integration Websites Media 262

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website.

Social Media 271

Social Media Interview Media Examples 271

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. That is the essence/purpose of social media to me: sharing our stories or experiences in hopes that someone else will relate, reach out or spread the word. Facebook, YouTube, Twitter and the Notes from the Field WordPress blog. Book Tour ?. ?

Social Media 226

Social Media International Interview Media 226

Nonprofit Tech for Good

SEPTEMBER 22, 2019

4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns. 4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns. 8) 54% share Facebook Stories. Of those NGOs that use Instagram: 25) 66% share Instagram Stories. Click to Tweet.

Social Media 279

Social Media NGO Stats Media 279

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. Tell a compelling story that pulls at the heartstrings.

Professional 97

Professional Fund Model Build 97

The Next Web

MAY 20, 2018

That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. Have them create a story about your… This story continues at The Next Web. Influencer marketing is a proven method that marketers use to promote their products and services. Let’s take a look: 1.

Influence 142

Influence Product Marketing Hype 142

NTEN

OCTOBER 24, 2012

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

ROI 75

ROI Measure Project Technology 75

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. People are much more responsive and likely to share your blog post if its subject matter is related to a breaking news story. Share Stories, Photos, and Videos from Events. Share Stories from the Field. A first-person voice is best.

Ideas 251

Ideas Content Nonprofit Interview 251

Nimble AMS

OCTOBER 12, 2023

Read the ADA + Nimble AMS success story to learn more. “We Read the NAACCR + Nimble AMS success story to learn more. “We had a great implementation, with no issues at all. Read the ASSH + Nimble AMS success story to learn more. Read the MDS + Nimble AMS success story to learn more. Nimble AMS has you covered.

Associations 152

Associations Cancer Massachusetts ROI 152

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2009

Michael Quinn Patton uses metaphors and stories to talk about evaluation in everyday language. When he approached updating the fourth edition of his book, he thought it would be just about updating the stories. He realized it when started to look at creation stories in different cultures. Gourma Creation Story.

Social Media 90

Social Media Story Media Social 90

Nonprofit Tech for Good

JANUARY 17, 2019

There’s no need to be active on all social channels if you don’t get ROI from them. 7) Tell your story. Nonprofits have the best stories to tell. Your next campaign will be more effective with storytelling, so it’s time to get everyone’s feedback when building your story. 3) Decide on your channels.

Social Media 279

Social Media Calendar Content Media 279

Association Analytics

SEPTEMBER 27, 2023

Tell an Emotional Story The Power of Narratives: People connect with stories. Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. Instead of merely presenting dry numbers or facts, weave them into a compelling narrative.

Analytics 169

Analytics ROI Associations Analysis 169

Nonprofit Tech for Good

DECEMBER 19, 2022

As a sector, we’ve been addicted to the buzz about social media – and social media itself – for nearly 20 years, but if we take a step back and take a critical look at the big picture of social media, many nonprofits will discover that their return on investment (ROI) from using social media is minimal.

Trend 334

Trend Fundraising Digital Marketing 334

Nonprofit Tech for Good

MARCH 11, 2022

Think of each participant as a mini-influencer, out there telling the story of your cause and galvanizing their followers to donate and participate. It’s a low-investment, high-ROI way to freshen up existing fundraisers, introduce new options to your donor base, and reach (or exceed) fundraising goals.

Fundraising 338

Fundraising Nonprofit Donation Social Media 338

The Next Web

APRIL 29, 2014

Social media marketing enjoys about as much hoopla, even when it isn’t always clear how it drives ROI. This story continues at The Next Web. With growth. Entrepreneur Social Media Analysis and Opinion'

Communication 132

Communication Social Media Hype ROI 132

The Next Web

JANUARY 18, 2017

And the two entangle each other in a sort of ROI tango many people are afraid of. When readership flatlines and employees need a much deserved break, just how do you make… This story continues at The Next Web. Will you reach your quarterly goals? Will you end the year in the black?

Content 128

Content ROI Data Web 128

Nimble AMS

DECEMBER 18, 2024

TIP: To algin your discounts with your associations special occasions, consider tying your promotions to your events theme or story. Track results After launching your campaign, measure its performance and calculate your return on investment (ROI) to see whats working and which areas you might need to improve.

Associations 103

Associations Adopt Registration Tips 103

Allegiance Group

OCTOBER 10, 2024

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. Communicating Your ROI When it comes to reporting the effectiveness of your efforts, you need a combination of direct, indirect, and time-lapse attribution.

ROI 52

ROI Channel Campaign Gift 52

Connection Cafe

APRIL 10, 2017

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

ROI 52

ROI Analytics Data Help 52

Nonprofit Tech for Good

APRIL 14, 2025

Our focus is on creating products that empower organizations to harness the right data, in the right context, with the right front-end to meet your organizations needs where theyre at, so you can act to enable program teams to craft impactful stories, deliver their programs effectively, and raise more funds.

Nonprofit 131

Nonprofit Map Integration Donor 131