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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. Check out these stats by Shareaholic if you’re not convinced: Average time on site: 227 seconds.

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10 Technology Adoption And Success Stats From Nonprofits

TechImpact

49% of nonprofits are not measuring their ROI of technology. The post 10 Technology Adoption And Success Stats From Nonprofits appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Nonprofits of all sizes averaged a Tech Effectiveness Score (TES) of 18.27 Leading nonprofits achieved an average TES of 22.5 by Lemon.ly.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

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11 Types of Photos Nonprofits Should Post on Social Media

Nonprofit Tech for Good

My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. Photos with Powerful Statistics: Posted on Facebook by the One Campaign.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Compile stats to share with executive staff. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. Be insistent and firm that your nonprofit needs to embrace social and mobile media. Asserting yourself at work is often the missing piece to success.