ROI, Social Network and Video - Nonprofit Technology

11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.

Social Media

Social Media Train Training Media

Five Ways to Integrate Social Media Into Your Nonprofit’s Website

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. The Sierra Club :: www.sierracluub.org.

Social Media

Social Media Integration Websites Media

2012 Nonprofit Social Networking Benchmark Report

NCE Social Media

MAY 4, 2012

Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. If you don’t have a copy of the report, you can get it here.

Social Network

Social Network Benchmark Network Report

Webinars

The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

MORE WEBINARS

Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. Link to video on the HRW YouTube Channel.

Newsletter

Newsletter Nonprofit Social Media Social Network

Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

FEBRUARY 8, 2012

Subscribe to social media and mobile technology blogs. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Experiment with social media dashboards. Add social networking icons.

Social Media

Social Media Social Media Tech

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

NOVEMBER 21, 2010

I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the social networking efforts for the organization. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I am tracking the ROI.

Social Media

Social Media Cancer Action Network

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. The truth is that you get out of social media what you put into it.

Social Media

Social Media Media Social Nonprofit

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.

Social Media

Social Media Interview Media Examples

Five Common Mistakes Nonprofits Make in Their Online Fundraising Campaigns

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI.

Campaign

Campaign Online Fundraising Nonprofit

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

JULY 9, 2012

The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.

Social Media

Social Media Media Social Management

5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

OCTOBER 2, 2014

Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015. Email marketing ROI is around 4,300%. The undisputed king of online engagement is video. 50% of the ROI of a pin can happens after 2.5 And for good reason, too.

Stats

Stats Content Marketing Change

[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS

Nonprofit Tech for Good

JANUARY 18, 2011

Mission: WITNESS uses video to open the eyes of the world to human rights violations. What was the very first social media tool your organization utilized, and when? In February 2006, WITNESS first social media tool was the launch of its YouTube Channel. Are you tracking Return on Investment (ROI), and how?

Social Media

Social Media Examples Interview Media

[Webinar Notes] Mobile for Good: A How-To Fundraising Webinar for Nonprofits

Nonprofit Tech for Good

JUNE 5, 2014

Action Items (Mobile-optimize donate page, launch presence on Instagram, host Google+ Hangout, rebrand social networks, etc.). Track and report success in a Social Media ROI spreadsheet. Add call-to-action overlays to your YouTube videos that link to e-newsletter subscribe page. Chapter 3: Websites.

Mobile

Mobile Fundraising Chapter Social Media

11 Nonprofit Blogs Designed for the Social Web

Nonprofit Tech for Good

AUGUST 1, 2011

Today, however, a much simpler design of two columns with more pictures and videos, larger text, and less widgets i.e., clutter and distractions, allow for an easier and more focused consumption of your nonprofit’s key messages and calls to action. A fourth must-have (if possible) is to add “ Share “ functionality.

Web

Web Design Social Nonprofit

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network

Social Network ROI Social Media Network

22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

OCTOBER 22, 2012

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

Social Media

Social Media Social Media Chapter

Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

NOVEMBER 28, 2011

The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Executives were terrified by the legal implications of using social networking tools. 98 percent of adults aged 18 to 24 use social media. VIDEO] Social Media Revolution 2011.

Social Media

Social Media Media Social Stats

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network

Social Network ROI Social Media Network

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

MAY 18, 2013

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

Social Media

Social Media Social Media Chapter

10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

DECEMBER 3, 2020

Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.

Facebook

Facebook Practice Nonprofit Social Media

50 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

JANUARY 30, 2012

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Based in the U.K.,

Fun

Fun Resource Nonprofit Social Media

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. Share Stories, Photos, and Videos from Events. As of last month, Nonprofit Tech 2.0

Content

Content Ideas Nonprofit Social Media

111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

JULY 28, 2013

Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media. Vine is Twitter’s mobile app that can be used to create and share 6-second videos on Twitter. For mobile social networkers, Viddy is a must-download.

Free

Free Nonprofit Social Media Mobile

100 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

MARCH 8, 2013

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Animoto enables users to turn their photos, video clips, and music into videos that can be uploaded to YouTube and shared on the Social Web.

Web

Web Tools Free Nonprofit

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

JANUARY 8, 2012

Add links to your nonprofit’s website, blog, and social networking communities. There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

Google

Google Practice Nonprofit gMail

60 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

JUNE 3, 2012

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Based in the U.K.,

Fun

Fun Resource Nonprofit Social Media

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

MAY 18, 2013

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

Social Media

Social Media Social Media Chapter

85 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

DECEMBER 27, 2012

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Animoto enables users to turn their photos, video clips, and music into videos that can be uploaded to YouTube and shared on the Social Web.

Web

Web Tools Free Nonprofit

70 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

AUGUST 27, 2012

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Based in the U.K.,

Web

Web Tools Free Nonprofit

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits. Share Stories, Photos, and Videos from Events. offers a 90-minute webinar on blogging on WordPress.

Ideas

Ideas Content Nonprofit Interview

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network

Social Network ROI Social Media Advocacy

10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

APRIL 5, 2021

Related Webinar: Social Media Best Practices for Nonprofits. With one billion active monthly users, Instagram is a very powerful social network used by nonprofits worldwide. According to Hubspot , single-image posts receive 28% more likes than video and 14% more likes than carousel posts. Post Eye-catching Photos.

Practice

Practice Nonprofit Social Media Facebook

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

FEBRUARY 26, 2012

Add links to your nonprofit’s website, blog, and social networking communities. There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

Google

Google Practice Nonprofit gMail

ROI (Results on Insights) of Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI

ROI Results Community Online

Video Can Help Boost Donations in End-Of-The-Year Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Note from Beth: I’m planning a year-end campaign for one of my favorite charities and wanted some good tips on incorporating video. Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman. Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman. How big is video online?

Donation

Donation Video Fundraising Help

The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied.

Social Media

Social Media ROI Media Social

Women Who Tech Telesummit is almost here!

Amy Sample Ward

APRIL 30, 2009

When you sign up for one panel, feel free to register for a couple more complementary - that’s right, it’s on us. • Social Media ROI. • Women and Open Source. • Tools Galore in Online Communications. • Transparency and Government 2.0. • Video Activism. • Launching Your Own Startup. • Breaking Through the Digital Ceiling. (..)

Tech

Tech San Francisco Blogher Slideshare

Five Common Mistakes Nonprofits Make in Their Online Fundraising Campaigns

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than two hours made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI.

Campaign

Campaign Online Fundraising Nonprofit

Great reads from around the web on May 14th

Amy Sample Ward

MAY 14, 2009

New ‘WSJ’ Conduct Rules Target Twitter, Facebook - The Wall Street Journal circulated a newly compiled list of "professional conduct" covering social media, social networking, and so on. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop.

San Francisco

San Francisco Web Bookmarking Social Media

Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. t or werent able to participate by creating a video a way to be engaged ??? important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t

Case Study

Case Study ROI Social Media Media

9 Ways Nonprofits Can Excel Using Social Media

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

There was also a wonderful blog, “ Litter Did You Know &# and the above video about “Lady Meow Meow.&# But the real story was when the SFSPCA staff shared during the keynote was that these regular videos are produced by volunteers! 4: Identify influencers on social media spaces and cultivate them.

Social Media

Social Media Media Social Nonprofit

Measuring Social Media ROI: What Does it Really Mean?

Care2

OCTOBER 12, 2009

The energy and enthusiasm of cutting edge staff is infectious as they tell you about their tweets, Facebook posts, blog posts and goofy, cool videos they watch. Return on investment (ROI) of social media is a hot topic for both the nonprofit and for profit world. How are you dedicating staff and financial resources?

Social Media

Social Media ROI Measure Media

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

AUGUST 28, 2023

A social media following doesn’t guarantee that exclusive pedigree. Although an expert who comes with a big social network would be at the top of my list. You might even begin your search by following related hashtags on social platforms or industry forums. Influencers are not necessarily thought leaders.

Leadership

Leadership YouTube Audience Professional

Great reads from around the web on December 2nd

Amy Sample Ward

DECEMBER 2, 2009

’ – Jonathan Waddingham from JustGiving has a great post up today: "The advent of Facebook fan pages has been great news for brands wanting to create communities without having to build their own social network. "You want to develop a stronger, more passionate community.

Web

Web Bookmarking Social Media Metrics

11 Obvious Signs Your Nonprofit Needs Social Media Training

Five Ways to Integrate Social Media Into Your Nonprofit’s Website

Webinars

Trending Sources

2012 Nonprofit Social Networking Benchmark Report

Webinars

Three Nonprofit e-Newsletters to Subscribe To and Learn From

Social Media for Social Good :: Your Nonprofit Tech Checklist

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Five Common Mistakes Nonprofits Make in Their Online Fundraising Campaigns

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

5 Stats That’ll Change Your View Of Content Marketing Forever

[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS

[Webinar Notes] Mobile for Good: A How-To Fundraising Webinar for Nonprofits

11 Nonprofit Blogs Designed for the Social Web

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Social Media: What To Do If Your Boss Doesn’t Get It

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

10 Facebook Best Practices for Nonprofits

50 Fun, Useful, and Totally Random Resources for Nonprofits

11 Blog Content Ideas for Nonprofits

111 Low-Cost or Free OnlineTools for Nonprofits

100 Low-Cost or Free Web-Based Tools for Nonprofits

Google+ Best Practices for Nonprofits

60 Fun, Useful, and Totally Random Resources for Nonprofits

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

85 Low-Cost or Free Web-Based Tools for Nonprofits

70 Low-Cost or Free Web-Based Tools for Nonprofits

11 Blog Content Ideas for Nonprofits

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

10 Instagram Best Practices for Nonprofits

Google+ Best Practices for Nonprofits

ROI (Results on Insights) of Online Communities

Video Can Help Boost Donations in End-Of-The-Year Fundraising

The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Women Who Tech Telesummit is almost here!

Five Common Mistakes Nonprofits Make in Their Online Fundraising Campaigns

Great reads from around the web on May 14th

Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

9 Ways Nonprofits Can Excel Using Social Media

Measuring Social Media ROI: What Does it Really Mean?

Thought Leaders Blaze Trails of Discovery and Engagement

Great reads from around the web on December 2nd

Stay Connected