Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. e-Newsletters Mobile Technology Social Media'

Newsletter 264

Newsletter Nonprofit Social Media Social Network 264

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. The truth is that you get out of social media what you put into it.

Social Media 268

Social Media Media Social Nonprofit 268

Nonprofit Tech for Good

JANUARY 16, 2012

.” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring.

Nonprofit 274

Nonprofit Profile Social Network Twitter 274

Nonprofit Tech for Good

JULY 9, 2012

The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.

Social Media 279

Social Media Media Social Management 279

Nonprofit Tech for Good

DECEMBER 13, 2010

Twitter: twitter.com/nature_org. What was the very first social media tool your organization utilized, and when? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites. Please summarize your ROI.

Social Media 225

Social Media Conservancy Media Interview 225

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. What a lost opportunity to convert their donors into Facebook Fans, Twitter and Pinterest Followers, and blog subscribers!

Campaign 277

Campaign Online Fundraising Nonprofit 277

Nonprofit Tech for Good

OCTOBER 22, 2012

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. The tide in social media is currently turning against automation and I think that’s a good thing. Thus, please be careful when using any tool that automates posts from one social network to another.

Social Media 276

Social Media Social Media Chapter 276

Nonprofit Tech for Good

MAY 18, 2013

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. The tide in social media is currently turning against automation and I think that’s a good thing. Thus, please be careful when using any tool that automates posts from one social network to another.

Social Media 279

Social Media Social Media Chapter 279

TechImpact

OCTOBER 2, 2014

Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015. Email marketing ROI is around 4,300%. Facebook is still driving traffic to your other online assets, be it your other social outlets, your blog, or your website.

Stats 226

Stats Content Marketing Change 226

Nonprofit Tech for Good

JANUARY 30, 2012

Ideal for mobile social networkers, this $.99 A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Based in the U.K.,

Fun 279

Fun Resource Nonprofit Social Media 279

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Is it worth it?

ROI 104

ROI Social Media Media Social 104

Nonprofit Tech for Good

DECEMBER 5, 2010

Twitter: twitter.com/womenforwomen. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010.

Social Media 235

Social Media International Interview Media 235

Nonprofit Tech for Good

NOVEMBER 29, 2010

Twitter: twitter.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Are you tracking Return on Investment (ROI), and how? Title: CEO.

Social Media 276

Social Media Interview Media Examples 276

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 173

Social Media Communication Media Social 173

Nonprofit Tech for Good

JANUARY 18, 2011

Twitter: twitter.com/witnessorg. WITNESS currently utilizes the following social media tools: YouTube, Twitter, Facebook, Flickr and “Video for Change” (blog). Our most useful social media tool is our blog site, especially for discussing WITNESS’ campaigns and sharing many of our and others videos. Blog: blog.witness.org.

Social Media 255

Social Media Examples Interview Media 255

Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 7) Is your nonprofit monitoring your Website stats to see how much traffic is coming from Facebook, Twitter, MySpace, LinkedIn Groups, etc.? [ [link] ]. 25% Twitter. [ [link] ].

Results 196

Results Communication Strategy Nonprofit 196

Nonprofit Tech for Good

JUNE 5, 2014

Action Items (Mobile-optimize donate page, launch presence on Instagram, host Google+ Hangout, rebrand social networks, etc.). Track and report success in a Social Media ROI spreadsheet. Add the icons and URLs of your social networks. ? Chapter 10: Twitter. Budget (Cost of implementing action items).

Mobile 225

Mobile Fundraising Chapter Social Media 225

Nonprofit Tech for Good

JUNE 3, 2012

Ideal for mobile social networkers, this $.99 A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Based in the U.K.,

Fun 279

Fun Resource Nonprofit Social Media 279

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), and training (HTML, photo-editing, social and mobile media best practices ). The era of winging it in social media is over. Facebook, Twitter, YouTube, etc.

Social Media 267

Social Media Media Social Management 267

Nonprofit Tech for Good

MAY 18, 2013

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. The tide in social media is currently turning against automation and I think that’s a good thing. Thus, please be careful when using any tool that automates posts from one social network to another.

Social Media 234

Social Media Social Media Chapter 234

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

AUGUST 27, 2012

Ideal for mobile social networkers, this $.99 A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Based in the U.K.,

Web 274

Web Tools Free Nonprofit 274

Wild Apricot

MAY 22, 2009

By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? But what if you could track stats for all your major networks - free - from your desktop or home page, without giving out your passwords? SociafyQ is designed to do just that.( read more ). read more ).

Social Media 119

Social Media Analytics Track Media 119

Nonprofit Tech for Good

JULY 28, 2013

Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media. An online database of what is #trending on Twitter with user-generated definitions of related hashtags. For mobile social networkers, Viddy is a must-download.

Free 280

Free Nonprofit Social Media Mobile 280

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 157

Social Media Communication Media Social 157

Nonprofit Tech for Good

JANUARY 8, 2012

Add links to your nonprofit’s website, blog, and social networking communities. There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

Google 231

Google Practice Nonprofit gMail 231

Nonprofit Tech for Good

MARCH 8, 2013

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Based in the U.K.,

Web 279

Web Tools Free Nonprofit 279

Nonprofit Tech for Good

NOVEMBER 28, 2011

The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Executives were terrified by the legal implications of using social networking tools. Learn how to successfully integrate your website, e-newsletter and “Donate Now” campaigns with social and mobile media.

Social Media 271

Social Media Media Social Stats 271

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. Social Network Followers. If you post too often or at the wrong times, then you’ll likely lose as many followers as you gain and your social networks will stagnate.

Mobile 189

Mobile Track Media Fundraising 189

Nonprofit Tech for Good

DECEMBER 27, 2012

Ideal for mobile social networkers, this $.99 A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Based in the U.K.,

Web 279

Web Tools Free Nonprofit 279

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

Twitter 114

Twitter Community Organization Profit 114

Zen and the Art of Nonprofit Technology

MAY 17, 2011

I’m a fairly active user of Facebook, LinkedIn, Twitter, and some other social networking sites, and have been for years now. I certainly have followed and friended lots of organizations on these networks (particularly on Twitter, but also some more personally relevant to me on Facebook.)

Social Media 211

Social Media Media Social Nptech 211

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

He's an example of one of my loose ties strengthened through online social networks. It's also an example of how online social networks can connect you to people in your professional area who may not have met and open the door to valuable informal learning. Individual (a single Twitter user). Let me explain.

Measure 90

Measure Twitter Tools Taxonomy 90

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Experiment with Social Media Dashboards.

Social Media 244

Social Media Media Social Organization 244

Nonprofit Tech for Good

FEBRUARY 1, 2011

Twitter: twitter.com/nwf. What was the very first social media tool your organization utilized, and when? While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Name: Danielle Brigida.

Social Media 191

Social Media National Media Interview 191

Robert Weiner

JUNE 3, 2010

My own resources page: [link] It includes links to articles like: Should Your Organization Use Social Networking Sites? Before You Jump in with Two Feet in Social Media - Important Boring Basic Stuff First. Tips for Entering Your Nonprofit into the Social Media Environment. The ROI of Social Media.

Resource 138

Resource Social Media eBook ROI 138