Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

Social Network 61

Social Network Studies Network Social 61

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. Social Network Followers. If you post too often or at the wrong times, then you’ll likely lose as many followers as you gain and your social networks will stagnate.

Mobile 189

Mobile Track Media Fundraising 189

Nonprofit Tech for Good

OCTOBER 22, 2012

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

Social Media 275

Social Media Social Media Chapter 275

Nonprofit Tech for Good

MAY 18, 2013

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

Social Media 278

Social Media Social Media Chapter 278

Nonprofit Tech for Good

JANUARY 14, 2013

If you need to pop in to an Internet cafe to connect every other day or so, please do… but my advice to you as social media manager and a fellow traveler is to leave the gadgets at home. 10) Track the growth and ROI of your online communities. 10 Tips for Managing Social Media Burnout. yourname@amnesty.org.

Social Media 265

Social Media Media Social Management 265

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 53

Social Network ROI Social Media Advocacy 53

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

Social Media 59

Social Media ROI Media Social 59

Amy Sample Ward

NOVEMBER 11, 2012

." Social Media for Social Good [Infographic] – "In our new Social Media for Social Good infographic, we profile several successful grassroots and nonprofit campaigns, explain tactics that increase the impact of a message, and explore emerging trends in charitable giving and volunteering."

Web 137

Web Social Media ROI Bookmarking 137

Nonprofit Tech for Good

APRIL 5, 2021

Related Webinar: Social Media Best Practices for Nonprofits. With one billion active monthly users, Instagram is a very powerful social network used by nonprofits worldwide. People had joined the social network primarily for the visual experience – not to read. Tangible ROI from Instagram Stories is elusive.

Practice 363

Practice Nonprofit Social Media Facebook 363

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Really Headed for the Exit?

Social Media 59

Social Media ROI Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

ROI 66

ROI Results Community Online 66

Nonprofit Tech for Good

MAY 18, 2013

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

Social Media 231

Social Media Social Media Chapter 231

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time.

email 98

email Search Google Time 98

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Study their websites and blogs.

Social Media 241

Social Media Media Social Organization 241

.orgSource

AUGUST 28, 2023

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. A social media following doesn’t guarantee that exclusive pedigree.

Leadership 221

Leadership YouTube Audience Professional 221

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t I run the org???s and online advertising campaigns. Our mission is ???celebrating

Case Study 50

Case Study Social Media ROI Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

For the NTC ROI of Social Media Panel , the awesome panelists will do a case study slam. The case study presenters will include representatives from nonprofits using social networks or other web2.0 Each case study will focus on a different aspects. Have you ever presented Pecha-Kucha style?

Social Media 50

Social Media ROI NTC Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

4: Identify influencers on social media spaces and cultivate them. Example: Northern California ACLU social network analysis of their followers on Twitter. I introduce a couple of basic social network analysis concepts and how they apply to an organization’s friends, fans, and followers on social media sites.

Social Media 118

Social Media Media Social Nonprofit 118

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? and that was considered studying ! or not work ??? Some takeaways.

Social Network 50

Social Network Benefit Network Organization 50

Amy Sample Ward

JANUARY 24, 2012

The study, released today by Indiana University’s School of Public and Environmental Affairs (SPEA), provides the first detailed examination of the return on investment for donating merchandise as opposed to liquidating or destroying it." " Would love to hear what your experience and perception of email use is!

Web 117

Web Indiana NTEN Case Study 117

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

Resources from Beth's Blog: Don't Moon People With Cameras or Atleast Hide Your Face While You Do It by Beth Kanter Red Cross Social Media Policy and Handbook: A Case Study by Beth Kanter The Pooch Porch Policy: Does Your Nonprofit Need A Social Media Policy by Beth Kanter. See my other posts on social media policy.

Social Media 101

Social Media Policy Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Altimeter Report: Social Media Analytics. Tags: ROI. Analytics and Measurement Techniques" (free to download).

Social Media 100

Social Media Measure Media Strategy 100

Care2

MAY 7, 2009

According to a recent social media study conducted by NTEN, Common Knowledge and ThePort, nearly three-quarters of 980 nonprofit professionals surveyed are finally integrating some social networking into their online marketing and communications. Social networking is generating very little revenue. (

Social Media 41

Social Media Studies Facebook Social Network 41

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Allocate specific chunks of time for your social media execution. . Take Breaks.

Awareness 101

Awareness Social Media Tips RSS 101

The Next Web

JANUARY 30, 2014

A study conducted by Gartner last year stated that 80 percent of attempts to gain benefits from using social collaboration tools will not be seen until at least 2015. Wouldn’t you think most businessmen and women know how to use social collaboration tools and exchange information in feeds, forums and chatrooms by now?

Collaboration 130

Collaboration Adopt Tools Social 130

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. Remember, it's not the level , but whether it is a match to your audience.

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. The results of two new research studies about nonprofits and adoption of social media were released this week. The headline is: Social Network and Mid-Size Nonprofits: What's The Use?

Social Media 95

Social Media Survey Adopt Media 95

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The Twitter community likes to be engaged.

Social Media 76

Social Media Media Online Communication 76

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits.

Social Media 56

Social Media Slideshare Profit Media 56

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social networking is generating very little revenue. (

Social Media 41

Social Media Studies Facebook Media 41

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than two hours made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI.

Campaign 113

Campaign Online Fundraising Nonprofit 113

Care2

JULY 2, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" link] SocialToo: Creates surveys and tracks social media stats.

Social Media 70

Social Media Track Media Social 70

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. Back to ROI.

Facebook 105

Facebook Content Strategy Social Network 105

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Is there more than one person that tweets for your organization?

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

But when you're just starting out, organizational culture can get in the way of embracing social media. See this IBM Social Media/Corporate Culture Case Study ). What's important is a social media policy. Wendy balances her personal/organizational social media profiles. It is about being polite and honest.".

Social Media 90

Social Media Media Social Director 90

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

There’s no doubt that social networks are allowing organizations to connect with and recruit non-traditional volunteers in new ways. In a networked nonprofit, VCs might mine their personal and professional networks for ideation, best practices, and case studies to learn how organizations are engaging volunteers effectively.

Volunteer 105

Volunteer Network Organization Help 105

NTEN

FEBRUARY 17, 2010

Last week, I partnered with nonprofit communications specialist and Getting Attention blogger Nancy Schwartz to tackle these questions, share guidelines, and highlight case studies on using social media tools to build buzz (and reach) via a webinar for the Communications Network. Social Media Policies. Measuring ROI.

Social Media 86

Social Media Media Social ROI 86