Nonprofit Tech for Good

NOVEMBER 21, 2010

I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the social networking efforts for the organization. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I am tracking the ROI.

Social Media 245

Social Media Cancer Action Network 245

Nonprofit Tech for Good

JUNE 1, 2011

Blogging has transcended my ROI (return on investment) , primarily from simply featuring my e-newsletter “Subscribe&# option and social networking icons in the upper right column. As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. But I was wrong.

Blogger 251

Blogger Newsletter WordPress ROI 251

Nonprofit Tech for Good

DECEMBER 28, 2010

I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. Are you tracking Return on Investment (ROI), and how?

United States 266

United States Social Media Media Interview 266

Nonprofit Tech for Good

MARCH 9, 2011

If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Community building on Facebook and other social networking sites is an art and finding your Facebook voice takes time and experimentation.

Voice 279

Voice Facebook Nonprofit Org 279

Nonprofit Tech for Good

FEBRUARY 8, 2012

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Experiment with social media dashboards. Write social media and mobile technology policies. Add social networking icons.

Social Media 279

Social Media Social Media Tech 279

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Is it worth it?

ROI 104

ROI Social Media Media Social 104

Care2

JUNE 21, 2010

A couple of years ago I put together the "social network" calculator as a free resource to assess the opportunity cost of recruiting email subscribers and donors online. And if you're going to spend time on social media, and you aren't leveraging your email list to do so, you're doing things the hard way. The irony).

Social Network 58

Social Network ROI Network Social 58

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. The truth is that you get out of social media what you put into it.

Social Media 268

Social Media Media Social Nonprofit 268

Nonprofit Tech for Good

JULY 9, 2012

The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.

Social Media 279

Social Media Media Social Management 279

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

DECEMBER 13, 2010

I should say I did recently hire a social media volunteer who helps me on a part-time basis. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Social networking sites and mobile are on the rise, but we can’t forget our traditional marketing methods bringing in the majority of the revenue.

Social Media 225

Social Media Conservancy Media Interview 225

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

Social Media 276

Social Media Interview Media Examples 276

Nonprofit Tech for Good

JANUARY 16, 2012

” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. e-Newsletter.

Nonprofit 274

Nonprofit Profile Social Network Twitter 274

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 173

Social Media Communication Media Online 173

Zen and the Art of Nonprofit Technology

AUGUST 31, 2010

Women Who Tech’s thought provoking virtual panels offer the latest resources and tools for launching a successful startup, tools and apps to build your online community, Social Media ROI, and more. ROI of Social Networking. Among the sessions: Launching Your Own Startup. Female Ferocity.

Tech 181

Tech Blogher ROI Slideshare 181

TechImpact

OCTOBER 2, 2014

Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015. Email marketing ROI is around 4,300%. Facebook is still driving traffic to your other online assets, be it your other social outlets, your blog, or your website.

Stats 226

Stats Content Marketing Change 226

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI.

Campaign 277

Campaign Online Fundraising Nonprofit 277

Nonprofit Tech for Good

AUGUST 1, 2011

Also, when considering a relaunch of your blog, there are three must-haves to incorporate into the new design in order to maximize your nonprofit’s return on investment (ROI): 1) e-newsletter subscribe functionality; 2) a “Donate Now&# button; and 3) social networking icons.

Web 212

Web Design Social Nonprofit 212

Nonprofit Tech for Good

OCTOBER 22, 2012

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

Social Media 276

Social Media Social Media Chapter 276

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 157

Social Media Communication Media Online 157

NTEN

JUNE 29, 2011

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

ROI 94

ROI Facebook Social Media Advocacy 94

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. YouTube: youtube.com/womenforwomenintl.

Social Media 235

Social Media International Interview Media 235

Nonprofit Tech for Good

NOVEMBER 28, 2011

The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Executives were terrified by the legal implications of using social networking tools. Learn how to successfully integrate your website, e-newsletter and “Donate Now” campaigns with social and mobile media.

Social Media 271

Social Media Media Social Stats 271

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. Social Network Followers. If you post too often or at the wrong times, then you’ll likely lose as many followers as you gain and your social networks will stagnate.

Mobile 189

Mobile Track Media Fundraising 189

Nonprofit Tech for Good

MAY 18, 2013

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

Social Media 279

Social Media Social Media Chapter 279

Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). Which social networking sites does your organization have an “official&# presence/profile on? Related Posts: Tags: ROI (Return on Investment). [ [link] ]. 43% Yes… our organization blogs regularly. 28% No… it’s on our To Do List. 25% Facebook.

Results 196

Results Communication Strategy Nonprofit 196

Nonprofit Tech for Good

JANUARY 8, 2012

Add links to your nonprofit’s website, blog, and social networking communities. There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

Google 231

Google Practice Nonprofit gMail 231

Wild Apricot

MAY 22, 2009

By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? But what if you could track stats for all your major networks - free - from your desktop or home page, without giving out your passwords? SociafyQ is designed to do just that.( read more ). read more ).

Social Media 119

Social Media Analytics Track Media 119

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 53

Social Network ROI Social Media Advocacy 53

Nonprofit Tech for Good

JANUARY 14, 2013

If you need to pop in to an Internet cafe to connect every other day or so, please do… but my advice to you as social media manager and a fellow traveler is to leave the gadgets at home. 10) Track the growth and ROI of your online communities. 10 Tips for Managing Social Media Burnout.

Social Media 267

Social Media Media Social Management 267

Nonprofit Tech for Good

JUNE 5, 2014

Action Items (Mobile-optimize donate page, launch presence on Instagram, host Google+ Hangout, rebrand social networks, etc.). Track and report success in a Social Media ROI spreadsheet. Add the icons and URLs of your social networks. ? . - Goals (Increase traffic, followers, donations, etc.).

Mobile 225

Mobile Fundraising Chapter Social Media 225

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

Social Media 59

Social Media ROI Media Social 59

Nonprofit Tech for Good

NOVEMBER 12, 2012

This still doesn’t take away from the fact that nonprofits should have realistic expectations of Facebook ROI and that most nonprofits should only be posting 4-7 status updates a week. As all good social media managers know, diversify your bran d and time spent across multiple social networks.

Facebook 279

Facebook Feeds News Bookmarking 279

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

JANUARY 10, 2013

According to the Pew Internet & American Life Project, as of August 2012 40% of Americans access social networking sites using a mobile device and 28% do so daily (not including tablet browsing). Priority #3: Purchase a smartphone for your communications and development staff!

Mobile 261

Mobile Web Nonprofit Social Media 261

Nonprofit Tech for Good

JANUARY 18, 2011

My responsibilities include creating/updating information, coding and maintaining all available online content so that information can be shared across all our social media platforms from our blog and website. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

Social Media 255

Social Media Examples Interview Media 255