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Infographic: How To Measure Social Media ROI

TechImpact

In a recent blog post by Buffer , they claim it is difficult to, or nearly impossible, measure ROI on social media marketing. Community engagement, measurement of voice, and referral traffic are just a few of the ways your nonprofit can measure its performance on social media. Image courtesy of MediaBistro.

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Five Must-Have Skills for Nonprofit Social Media Managers

Nonprofit Tech for Good

Your nonprofit’s social media campaigns are only as good as the social media manager running them. These are just some of the required skills necessary for a successful social media manager: 1) The ability and desire to blog. Fresh content drives the Social Web. 2) Is mobile.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Free Webinar on June 6! 10 Common Mistakes Nonprofits Make in Social Media

Nonprofit Tech for Good

In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Social Web], and Web 3.0 [The

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Blogging is the glue that holds your social-media strategy together. Not blogging.

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3 Social Media Metrics Every Non-profit Should Track

NetWits

Are you measuring the right social media metrics or do you have your head in the sand? As the web becomes more and more social you’ve probably noticed that it’s easy to get sucked into the black hole known as social engagement – using social media with no idea where you’re headed.

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11 Types of Photos Nonprofits Should Post on Social Media

Nonprofit Tech for Good

My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. ” and how destructive it is. It’s a real eye-opener.