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12 “it” social and content careers to watch for in 2014

The Next Web

Growth among businesses such as Contently, Skyword and Scripted demonstrates that businesses (big and small) are starting to pay attention to the power of storytelling. Any forward-thinking company understands the ROI of these roles and are reallocating budgets from traditional advertising to content creation and distribution.

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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. What are the right tools to help measure success?

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3 useful tips to help your early stage startup acquire paying enterprise customers

The Next Web

At Scripted , we’ve been able to acquire almost 1,000 paying business customers without hiring a single outside sales representative. Suffice to say the ROI has been extremely high. Here are some of the things that are working for us.

Tips 141
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8 SaaS products for managing customer data

The Next Web

Ryan Buckley , Scripted, Inc. . Certain high-value actions from a customer can automatically trigger responses to increase your conversion rate and ROI. We have user segments in place when they first sign up, become inactive, when they’ve completed a survey, etc. It makes sending targeted, relevant emails a breeze. Infusionsoft.

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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

While the increased productivity you can achieve with generative AI may be measured in return on investment (ROI), the larger impact is seen in the day-to-day lives of marketers and content creators who can focus on activities that deepen campaign engagement.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. To add this code you’ll need access to place the script in the header or footer tags of your website. 7 Online Fundraising Ideas (That Actually Work): 1.

Donation 111
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Fundraiser Burnout? Try Automation to Boost Both Efficiency and Employee Morale

sgEngage

Automating donor touchpoints, such as pre-scripted acknowledgment letters and prompts for birthday notifications, takes some of the pressure off a fundraiser’s day-to-day so they can focus on one-to-one interaction with high-value donors and personalized communications with major prospects and supporters.