Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. And the results mattered more than ever. The good news? This was crucial at the time.

ROI 79

ROI Channel Measure Results 79

The MatrixFiles

JANUARY 22, 2025

Perceived value gap : Younger professionals often question the ROI of membership, believing they can access similar resources online for free. Reduced memberships : Mergers and acquisitions result in fewer independent companies, shrinking the pool of potential members. It seems private equity is impacting industries in a HUGE way.

Associations 147

Associations Demographics Trend Professional 147

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . Use Sophisticated Event Technology.

ROI 98

ROI Sponsor Badge Virtual 98

sgEngage

AUGUST 8, 2022

ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. Often, in fundraising, people would like to know the ROI of various ways of raising money. What’s the ROI, for example, of your annual gala? Capital Campaigns and ROI. How do you determine your capital campaign’s ROI?

ROI 96

ROI Campaign Gift Fundraising 96

Candid

MARCH 17, 2025

The result may be more creative, authentic, and stronger than you could have imagined on your own. In other cases, like the Lancaster County Community Foundations (LCCF) Bridge Builders Program, grants were sometimes directed to programs with difficult-to-measure results.

Difference 90

Difference Work Attitude Measure 90

Futurism

FEBRUARY 12, 2025

Roi Cohen and Konstantin Dobler, a pair of doctoral candidates at Germany's Hasso Plattner Institut, posit in their recent research that the issue is simple: AI models, like most humans, are reluctant to say "I don't know" when asked a question whose answer lies outside of their training data.

Problem 112

Problem Artist Spain Research 112

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

Marketing 246

Marketing Analysis ROI Goal 246

Nimble AMS

DECEMBER 18, 2024

Increased volume When you leverage pricing discounts, you can drive higher sales volume, resulting in more total revenue for your organization, even if the individual price point is lower. Start small, track your results, and refine your approach over time.

Associations 102

Associations Adopt Registration Tips 102

TechCrunch

DECEMBER 3, 2020

Multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail. Real personalization is necessary and vital for real results. TMA uses intent data to inform content, messaging and the timing of direct mail touchpoints that maximize relevancy and scalability.

ROI 99

ROI Campaign Personal Marketing 99

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 229

Facebook Fundraising ROI Metrics 229

Nonprofit Tech for Good

SEPTEMBER 8, 2022

Live-scoring has a ton of advantages—you can sell a leaderboard sponsorship and individual digital hole sponsorships, share leaderboards online to engage more supporters and collect donations, keep golfers engaged throughout the round, and even finalize results quickly so you can keep the day moving forward.

Fundraising 302

Fundraising Sponsor Registration Websites 302

Association Analytics

MAY 4, 2023

Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

Analytics 321

Analytics Skills Knowledge Associations 321

Nonprofit Tech for Good

DECEMBER 3, 2020

In truth, for Facebook to produce results for your nonprofit, you must invest a minimum of $100 a month in Facebook Ads. There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics. either way, Facebook organic reach is estimated to be an abysmal 2%.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

OCTOBER 14, 2012

As someone who observes thousands of nonprofits on the Social Web each year, let me just say it’s better to spend 90-minutes on a webinar than hours upon hours to trying to figure it out yourself, or worse not knowing about the changes and their effect, and thus wasting your time executing a poor, ROI-less strategy on Facebook.

Facebook 273

Facebook Nonprofit Social Media Gift 273

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. As a result, your nonprofit’s financial health often depends on your ability to recoup that investment through a successful marketing strategy that brings in ticket sales and donations. These recommendations include: 1. Prepare ahead of time. Automate your marketing.

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images. Absolutely not! Not blogging.

Social Media 274

Social Media Media Social Nonprofit 274

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 231

Social Media Media Social Nonprofit 231

Nonprofit Tech for Good

JANUARY 14, 2013

Most nonprofit social media managers are short on time and it’s easy to cut corners and drop the “Please” or “Thank You,” but they are still magic words that almost always produce positive results. 10) Track the growth and ROI of your online communities. Nonprofit people are good people.

Social Media 230

Social Media Media Social Management 230

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 2 :: Experiment with Social Media Dashboards. Thus, please be careful when using any tool that automates posts from one social network to another.

Social Media 258

Social Media Social Media Chapter 258

sgEngage

NOVEMBER 14, 2022

As a result, they missed opportunities to reach out and connect with these potentially valuable donors as they gave non-major gifts. Estimating the ROI of Extensibility Projects. The post Building the Business Case and Proving the ROI of Your Extensibility Project first appeared on npENGAGE.

ROI 98

ROI Project Business Build 98

TechCrunch

JANUARY 4, 2022

Many remain in the government intel mindset, focused on funneling data to the security operations center (SOC) and have limited experience in extending threat intelligence to other parts of the business, communicating the resulting value and justifying the investment required.

ROI 97

ROI Team Demonstration Data 97

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button.

Social Media 246

Social Media Social Media Chapter 246

TechImpact

JULY 22, 2014

By having prominently placed your signup boxes in the first step, anyone who arrives to your site as a result of your mailer will be prompted upon arrival to give you their email. You’ve been told over and over about the importance of nonprofit social media marketing, but measuring ROI can be difficult. Social media matters here, too.

email 170

email Social Media ROI Offline 170

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

Nonprofit Tech for Good

FEBRUARY 10, 2013

Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. 1) Following others without having yet uploaded an avatar. 6) Following disproportionately. 8) Quitting Twitter too soon.

Twitter 249

Twitter Nonprofit Avatar Profile 249

The Modern Nonprofit

FEBRUARY 4, 2025

email, social media, direct mail) to see which methods deliver the best results. Fundraising ROI What It Is : The return on investment for your fundraising activities, showing how much revenue your efforts generate relative to the costs involved. Evaluate ROI for individual campaigns and adjust your strategies to improve performance.

Metrics 52

Metrics Track Fundraising Nonprofit 52

M+R

MARCH 11, 2024

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. Direct Mail Targeting!

Mail 94

Mail Results Benchmark United States 94

TechCrunch

JANUARY 28, 2022

As a result, he says it’s really difficult for companies to answer basic questions; for example, at which of the more than 30,000 trade shows that happen every year should that company have a presence, and how much revenue did it generate from that event in the past.

ROI 84

ROI Team Marketing Companies 84

Get Fully Funded

AUGUST 25, 2023

When leveraging any fundraising or marketing tool , you want to make sure that resource has a high return on investment (ROI). Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. What Impacts the ROI of Google Ads for Nonprofits? What Is ROI?

ROI 52

ROI Google Nonprofit Grant 52

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about.

Analytics 169

Analytics ROI Associations Analysis 169

CauseVox

JUNE 12, 2023

This webinar is your gateway to transforming your marketing strategy and maximizing your ROI. Join our live webinar as we delve into the world of AI-powered marketing, equipping you with the knowledge and tools to revolutionize your promotions.

Marketing 82

Marketing Results Action ROI 82

.orgSource

JULY 25, 2023

There’s a lot of news right now about people using AI to achieve better results. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), You can also identify links that may be harming your results. But they were an impressive starting point.

Marketing 221

Marketing Team Build Social Media 221

Nonprofit Tech for Good

JANUARY 16, 2012

As a result they then had to go through the awkward stage of deleting profiles converted into brands in masse. Be sure to add a description with a link to increase your return on investment (ROI)/traffic from using Pinterest. It’s a simple oversight that dramatically reduces ROI. e-Newsletter.

Nonprofit 242

Nonprofit Profile Social Network Twitter 242

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. My e-newsletter is by far the driving force behind Nonprofit Tech 2.0.

Newsletter 227

Newsletter Social Media Nonprofit Social Network 227

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI Gyrus Systems Gyrus Systems - Best Online Learning Management Systems ROI Matters All businesses want a positive return on their investments, and training is no exception. Adopting these tech-based methods as the core of LMS will help generate better training ROI.

ROI 52

ROI Train Training Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52